Inbound Back Office

If you are lucky enough to have highly engaged and loyal employees, this episode is for you! Laurie Busby of James & Matthew is here to teach you how to leverage those employees for maximum ROI for both your agency and the employees. You'll learn: • How to build trust and why it's important • How to see failures in a way that promotes growth • How following your intuition (and allowing your employ...

Saxon Seay of Saxon Seay Consulting has been on the client side when she worked in Branding for Coca Cola, so she knows a thing or two about being the client of marketing agencies. She learned a lot of lessons during her time as a client that help her serve her clients now that she's an agency owner. And she's sharing with us today! Don't miss out on these valuable lessons!

We all would like to think that we would never make a mistake when starting or growing our agencies, right? But that's just impossible. Everyone makes mistakes, especially in business. Sara Nay of Spark Lab Consulting and Duct Tape Marketing wants to tell you about some mistakes she's made so that you can avoid them. Sara will even tell you some of her favorite business tools that she uses every d...

Do you believe that every business can benefit from running paid ads? If you said yes, Silvia Coletto of The Paid Ads School is here to tell you you're wrong! In this episode, you'll learn 15 signs that a business is NOT ready to run ads as well as how to fix the problems.

In the marketing industry today, the only constant is change. Every week there is a new marketing philosophy or new expectations from customers. So how does a marketing agency keep up when things are always changing? Well, John McTigue formerly of Kuno Creative and now of Customer Journey Maestro is here to tell you how to adapt to the ever-changing world of marketing. You'll learn how to use chan...

In digital marketing, it's so easy to get caught up in automating everything to make your processes more efficient. But does this really benefit your customer? Brad Alexander of Clarity Creative thinks it CAN benefit the customer, but we have to be careful not to remove humanity in the process. In this episode, you'll learn: • What we risk by not humanizing your content and processes • How we can...

Do you even measure data, bro? First of all, if you don't, you need to start TODAY. If you do, are you sure you're using the best tools for the job? Tom Armitage of Site-Seeker is here to tell us what tools we should not be living without and which tools we should use if we can when it comes to measuring marketing data. In this episode, you'll learn: • Why it's so critical to measure all of your m...

Do you have a defined visual identity for your agency? Do your clients? If not, you (and your clients) definitely should! Ian Bower of Graphic Rhythm is here to tell you all about visual identity, why it's important, and how to create one for your agency and for your clients. In this episode, you'll learn: • What a visual identity is (and what it's not) • Why you and your clients need to create on...

As an agency, you are probably well-versed in Google and Facebook ads. But, do you use them to their full potential? If you're not using them to work together, the answer is no. In this episode, you'll hear from Jeremy Gillespie of Built to Scale, who gives the exact steps for using Google ads to create a rock solid audience for your Facebook ads. Specifically, you'll learn: • How using this strat...

We all want to build great teams, but it's not easy. Simple. Yes. But not easy. So how do we do it? And WHY do we do it? Rob Dawson of 360 Your Business is here to tell us exactly that! In this episode, you'll learn a ton of amazing tips including: • Why it's imperative to build a great team • The steps to take to build a great team • How to develop a "meh" team into a great team • And so much mor...

So, you think you are a rockstar when it comes to content, eh? But have you met, Laura Bernhard of Marketing Inbound? She is THE rockstar when it comes to content and podcasting. But only because she made a bunch of mistakes along the way! In this episode, you'll learn: • How to make sure your content is achieving the right goals • Why a feedback loop is SO important • How to manage ALL THE THINGS...

If you're not one of the 86% of marketers using video for your business and for your clients, can you even call yourself a marketer? Well, you can, but you should still be using video! In this episode, Bryan Fittin of Go Rogue X tells us why we should ALL be doing video and how to get it done. You'll learn: • How to come up with video ideas • How to get over your fears of being on camera • The zil...

Have you ever considered being a guest on podcasts? Well, maybe you should! Mark Colgan of Speak on Podcasts spills the tea about this amazing marketing strategy and you won't want to miss it! In this episode, you'll learn: • Why being on other peoples' podcasts is so beneficial • How to find podcasts to be on • How to introduce yourself to the podcaster and show your value • How to develop confid...

Building a remote agency is hard. Scaling a remote agency is even harder (trust me, I know 😩). But Tyler Pigott of Lone Fir Creative makes it look easy! In this episode, you'll learn: • Why a clear vision is the key to successfully scaling • How Tyler's team sets goals and plans for them • How he nurtures his people in order to maintain an amazing culture If you liked this episode, please leave u...

Do your client projects tend to include stress and frustration? Does your staff ever worry if the client will be happy and grit their teeth when the client inevitably asks for a zillion changes? If you answered yes, you need this episode in your life! Allison Amos of Honestly is here to prove that there is definitely a better way! Honestly uses a discovery process and audience input to lay the gro...

We all want more website conversions, right? If you think you've tried everything, think again! Colin Noonan of Clarify and Convert is about to blow you away with some super simple ways to increase your website conversions. In this episode, you'll learn: • To start with defining several key components to get really clear • How to use psychographics to really figure out who you're writing for • 3 s...

Do you use the word "small" to describe the companies you serve? You may be limiting yourself by doing this! Jeff Long of True Focus Media wants you to stop limiting yourself and open up to the possibility of working with larger companies. It's not as scary as you might think! In this episode, you'll learn: How your mindset and fear may be driving your decision to work with small companies The man...

What if the purpose of a business was to discover what it takes to make your customer successful and not necessarily to profitably acquire and retain customers? In this episode, John Jantsch of Duct Tape Marketing will take you on a journey through the step by step process for consistently growing your agency by making your customer successful. You'll learn: • How to profit from a "customers as me...

Are you starting to wonder if your website might actually be costing you sales? It's hard to believe but you might actually be losing sales because of the copy on your website. Kevin Freidberg of 7-Second Websites takes us through the fine art of "Cave Man-splaining" your homepage to get prospects interested in what you do in 7 seconds or less.

Take a look at your most recent LinkedIn post. Is it truly you or is it a little bit fake? C'mon, be honest. If you're thinking you could have been a bit more real in that post, listen up! Braden Wallake of Hypersocial is here to tell you why and how to be your authentic self on LinkedIn! In this episode, you'll learn: Why LinkedIn is the best platform for B2B companies Why being authentic is the...

Think you don't need to prove to your audience that you're an authority? Think again! Positioning yourself as an authority is an integral part of a solid brand strategy. In this episode of the podcast, Aidan Sowa of Sowa Marketing Agency will give you the ins and outs of branding yourself as an authority including: How to brand yourself as an authority The best places to brand yourself as an autho...

Both B2B and B2C companies have a world of opportunities at their fingertips. New tools, new marketing message ideas, new strategies… But how do you define what opportunities are worth pursuing? Julius Geis, of Aina Studio, will share how companies can use the elements of their identity to make easy and quick decisions at every level within their organization.

Does planning your content seem like an overwhelming task? Do you sometimes avoid it because you dread it so much? Well, Liz Jostes from Eli Rose Social Media is here to help! Liz gets super detailed about how to make planning your content so simple, you won't have any excuse not to do it!

If you've thought about getting onto Instagram for your agency or offering it as a service to your clients, you won't want to miss this episode! Corey Walker, The Marketing Specialist, answers all of your burning questions about using Instagram for your business. My 3 biggest takeaways: Instagram works best for B2C businesses Reels are your best bet for higher views Being strategic with hashtags w...

Running an Inbound Marketing Agency can be tough. It can be hard to know if you're doing the right things to ensure your agency thrives. Luckily, Jeff Coyle, of MarketMuse, is here to help! An Inbound Marketing Agency owner turned SaaS co-founder, Jeff talks about his tried and true ways of running an inbound marketing agency, including: Why putting your pricing on your website (and explaining why...