Inbound Back Office

It's that time of year! As the end of the year approaches, it is time to look at how your agency performed, assess what needs to change, and plan for a great 2023! On today's podcast, we have our very own Nikki Jasper, Customer Success Manager at Inbound Back Office, to give us her State of the Union for Marketing Agencies. In this podcast, Nikki talks about: • Trends she is seeing in agencies goi...

A recession may or may not be looming, but it is always good to set your agency up for success no matter what the economy is doing. Today on our podcast, Ryan Watson, partner at Upsourced Accounting, talks to us about how creative agencies can prepare for and weather a potential recession. In this episode, Ryan talks about: • What risk factors should your agency be looking at • How to assess your...

More often than not, it is the little things that lead to success. However, when you spend so much time every day doing the little things that aren't always fun, it can feel overwhelming. That is why systemizing what you repeatedly do with templates can save you time while still executing the little things well. On today's show, AJ Saunders of AJS Digital Group talks about how to systemize SEO for...

Have you or a client ever said, "I'm never going to dance on instagram reels or TikTok" asked to do a social post for your agency or your clients? It's true! Most of us do not want to dance on reels to sell our products. However, there are amazing ways to use Instagram Reels and TikTok videos to gain brand awareness and sell products and services. On today's show, we get the honor of speaking with...

We've all heard the riches are in the niches. But niches are not easy to come by for everyone. However, there are times when you "fall into" a niche, and with a nice mix of timing, experimenting, saying yes, and maybe a little luck, you capitalize on it. As a firm believer in following your favor, I spoke with our guest today about how he did that and ended up creating a niche that brought him to...

There is a lot of emphasis on messaging regarding marketing these days. However, most people just try to create messaging based on assumptions of what they think their clients and customers "would" say. That can take your messaging off track to what truly connects to your audience. On today's show, Jonny Holsten, a StoryBrand Guide, speaks about When Messaging Goes Wrong and How To Get It Back On...

As a marketer, you mostly sell services. But how often are you recreating the same things for multiple clients? Could you create an evergreen product you could sell repeatedly? On today's show, Evan talks about how to launch a product alongside your existing service offering. For more than fifteen years, he has served businesses, nonprofits, churches, and the leaders who guide them. In this episod...

Many agency owners become the bottleneck to the growth and sale of their agency. When you are the face of the agency and the main funnel for business, you make the agency's success reliant on you. However, if you prepare with the end in mind, you'll do things differently. On today's show, Christina Hooper from Sparkitive, LLC talks about how to move from Agency Start Up to Growth to Sale of the Ag...

In any area in life, consistency breeds success. However, as agency owners, we do not always stay consistent with our marketing strategies, offerings, and clients we serve. If you can focus on creating a clear and consistent offering, you create confidence in your clients and your team. On today's show, Amber Gaige from Saber Marketing Group talks about why Consistency is Key, especially when blen...

People often think the lower-paying clients are the most difficult to work with. What if that isn't true? Newer and smaller businesses aren't as stuck in their ways and oftentimes are more willing to learn. They take action on what they learn because the buck stops with them. On today's show, Tami Enfield from Brand Yourself talks about how agencies can offer low-level social media marketing servi...

Do you ever land on a website and just want to exit as fast as possible? There are reasons for that. Perhaps it's too cluttered. It could be confusing. You may not be sure that you are their target customer. Either way, if you've experienced that, it could be possible that your clients or their customers are also experiencing that on the sites you build. On today's show, Michael Gowin from Michael...

Have you ever taken the time to figure out what are the most profitable services your agency offers? You may be surprised at which ones are costing you money and which ones are making you money. On today's show, Liz Cortes from RebelFish Local talks about why you should Delete Services to Grow Your Agency. In this episode, Liz explains: • Her journey to deleting services and how it helped her agen...

Are you an introvert? Does making sales calls drain your energy? As agency owners, we tend to have to get out of our comfort zones and do things that can drain us. However, you can create a process that helps ease that discomfort and sets you up for even more success. On today's podcast, LaTisha Styles from You've Got Clients talks about how she took her sales process and used it to reverse engine...

Does your agency put out webinars on a regular basis? Do you use Keynotes as a lead generator? If not, you should consider it. All marketing is good communication. If you are good at communicating through marketing, you can be good at public speaking with keynotes and webinars. And perhaps vice versa, as today's podcast guest discovered for himself. On today's show, Thom Van Dycke talks about how...

Most marketing agencies do not offer public relations as part of their offerings. However, PR should be a vital part of any marketing strategy as it helps build trust, increase awareness, and creates transparency for the company. In today's podcast, we talk with Lauren Cockerell from Kwedar & Co. to about How Public Relations Can Complement Your Marketing Strategy. Whether you’re dipping a toe in...

Local SEO involves more than making sure your google profile is up-to-date. There are multiple listing sites and apps that you need to make sure your clients are on. On top of that, you need to make sure that the information is current and consistent across all of them. Once that is set up, it comes down to managing the business's reputation. In today's episode, Mary Cate Spires, owner of Reputati...

Do you have a desire to see change in your community but don't know where to start? In today's podcast, we talk with Joe Garrison from Moonflower marketing about the upside of public service for agency owners and making your agency known for more than marketing. Joe is an agency owner in the Indianapolis area who saw a problem and decided to help drive change in his city. In this episode, Joe talk...

When you look around at your team, are they similar to you? Do they have the same skills or different skills? So often, we naturally hire people that are like us. The problem with doing that is we limit our agency's growth potential. Having a diversified team that is still aligned with the company culture brings in the strength needed to be a high-performing agency. In today's podcast, we talk wit...

As agency owners, we all work with a variety of clients with a variety of brand and messaging guidelines. The process of getting one piece of content out can take weeks to months from initial write up, reviews, edits, etc... This creates issues where content isn't ready by the time the client needed it. Or perhaps stresses out your teams to work in hyperdrive to get it done on time and up to the c...

As agency owners it is imperative to know how to coach your clients to success. Using best practices for creating systems, using automation and managing lead generation is key to not only making your clients successful but proving your worth as an agency and establishing expertise. On today's podcast, we talk with Dave Hansen, the president of Client Tether, about best practices in optimizing lead...

In June, we spoke with Anne Claessen about why podcasting is the perfect content marketing strategy for your agency. Today, she is back to talk about How to Monetize your podcast. This is part 2 of a 2-part series with Anne about podcasting for agencies. Anne talks about: • What Questions You Need To Answer Before Monetizing Your Podcast • Different Ways To Monetize • How Often To Use Ads In Your...

In business, you need to know how much ROI you are getting from the money you spend especially when it comes to the cost of customer acquisition. The goals dictate if the spend was worth it or not. If you want 5 new clients that will stick with you for 5 years, that may cost you more upfront than if you want 100 emails from anywhere just to show lead growth. In today's episode JJ Reynolds, from Me...

Everyone has something they can bring to the table. Senior generations are great at strategy, cold calling, and building relationships in person. Younger generations are technologically advanced and have technical skills. The sweet spot is to bridge the gap, capitalize on each other's strengths and not just assume that older employees don't want to work or can't keep up. In today's podcast, Dawn W...

Podcasting is all the rage now, especially since the start of the pandemic. In fact, did you know that the number of podcasts went from 2 million to almost 3 million just since the start of the pandemic? That is a huge jump in just 2 years! In today's podcast episode, we speak with Anne Claessen, founder of The Podcast Babes, about why podcasting is the perfect content marketing strategy for your...

Have you ever had a client or employee completely shut down or get really angry with you about a situation and you had no idea why? It happens more often that it should but often times it is a miscommunication of goals and expectations. Then our personalities and past experiences come into play and cast a lens on the situation and how we all respond. Our motivators then take over as we try to navi...