Inbound Back Office

Work environment and culture play a crucial role in your agency's success. Fostering a positive work atmosphere can boost productivity and lead to significant internal and external growth with clients. On today's podcast, we have Sarah Loughry, Founder & CEO of Emdash Content Studio to talk about the importance of cultivating a fun team environment. Sarah is the Founder and CEO of Em Dash Cont...

AI isn't going anywhere. In fact, it is going to become more and more a necessity for agency owners to adopt and understand. Just like in 2020, we have to adapt or get left behind. There are so many benefits to how AI can modernize your business. On today's podcast, we have Raul Hernandez Ochoa - Founder and CEO of Do Good Work, to talk about How to Modernize Your Agency’s Business Model With AI....

On today's podcast, Julie Nichols, Owner of Julie Nichols Marketing, gives us a real-time glimpse into this phase of starting a marketing agency and how she's navigating these challenges. Join us for Pt. 3 of our 6-part series: Running Up That Hill. Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providi...

In today's fast-paced digital world, establishing a memorable brand while navigating the ever-evolving social media landscape can be a daunting task. But fear not because we've got a game-changing solution for you! On today's podcast, we have Annie Schiffman, Founder and CEO of The PAGER Method to talk about how to build your brand with the PAGER method and have a social media presence without the...

Does your agency focus on a specialization or a niche? Niching is what industry you serve. Specialization is what type of services you offer. The more you niche down to your target vertical and the more you trim your services down to a few specializations for that niche, the easier it is to scale and become a thought leader in your space. On today's podcast, we have Chris Boehlke, SR VP of Sales a...

Creating and maintaining good relationships with our clients is crucial to growing our marketing agencies. There are a few foundational things that should be in place to ensure a smooth and positive experience for both the client and the marketer. On today's podcast, we discover what those things are with Michelle Puccinelli, Owner of Micro Marketer. She shares with us how to have a successful mar...

The Honeymoon is over! Starting a marketing agency is exciting and fun at first. But then reality sets in, and the challenges and pressure start to surface. On today's podcast, Julie Nichols, Owner of Julie Nichols Marketing, gives us a real-time glimpse into this phase of starting a marketing agency and how she's navigating these challenges. Join us for Pt. 2 of our 6-part series: Starting a Mark...

Time tracking can be difficult to get compliance on when it is presented as micromanaging and feels like monitoring. However, when you present the value of having that data WITH context, employees will more likely get on board with it. Better business decisions can be made with good information, such as pricing, hiring, and scaling your agency well. On today's podcast, we have Ilia Markov, Marketi...

On today's podcast, we have Melissa Jones, CEO and Founder of 3816 Creative, to share with us How to Use AI to Improve Overall Team Efficiency and Client Experience. With over ten years of experience as a UX Designer, Melissa Jones at 3816 Creative currently calls Downtown Nashville home. You'll find her exploring local foodie spots on her days off, enjoying a great cup of coffee, and training her...

On today's podcast, we have Danni White, CEO of DW Creative Consulting, to speak with us about how content marketing and social media marketing tie in with personal branding and storytelling. Danni White is the CEO of DW Creative Consulting Agency, a digital marketing agency that focuses on helping professional service companies and nonprofits grow their organizations, gain visibility, and increas...

Creating business and/or product names is HARD. It can hold up all your marketing for months while you figure out the right name. Or worse, if you get the name wrong and it flops with your audience, all the time spent on branding and design goes out the window. On today's podcast, we have Lynn Tickner, Founder of Ink and Key, to share how to Create Business Names that Sell. Entrepreneurs can get s...

On today's podcast, we have Julie Nichols, owner of Julie Nichols Marketing, to share her journey of starting a marketing agency. This will be a 6-part series that will follow the next six months of Julie's journey. We will learn alongside her to gain insights into agency life, offer development, branding, and so much more! This series will air the 2nd Friday of each month with special 45-minute e...

On today's podcast, we have Danny Gavin, Founder + Chief Strategist at Optidge to talk about how to level up in client management. Danny Gavin is the Founder and CEO of Optidge, an internet marketing agency, an adjunct MBA professor of Marketing at the University of Houston's C.T. Bauer School of Business, and the founder of ODEO, the only online, practical graduate-level course that teaches the f...

One of the biggest ways to build trust with potential clients is to have case studies available. However, this is the step we seem to skip as creatives because we want to move on to solving the next problem. On today's podcast, we have Josh Brammer, Agency Coach and Growth Consultant, to share how to quickly create and share client stories to fuel growth. Josh is a marketing and systems consultant...

Are you a master at delegating? Or do you tend to meddle in the tasks you assign to your marketing teams? Trust is built or broken with your teams and clients by the way you delegate or allow your clients to delegate to you. On today's podcast, we have Jake Brown, CEO of Air Balloon Advisory, share how to use delegation to get results using his Gold Meddle Delegation strategy. Jake Brown knows wha...

Establishing expectations with clients starts in the sales process and continues throughout the relationship. The first 90 days to 6 months are critical for establishing communication patterns and building trust. Our guest on today's podcast, Prince Kumar Singh - Assistant General Manager - Digital Marketing at JustWords Digital, shares with us a 6 month plan for onboarding Digital Marketing clien...

Your financials can be one of those things. Creativity and strategy can feel more fun. However, it is key that you look at your numbers so you know how to scale and avoid potential issues simply because you are unaware. On today's podcast, we have Robert Patin, Founder and Agency Scale Partner of Creative Agency Success, to share with us about Profitability Optimization - The Agency Pathway to 30%...

We all know that messaging and getting "clear" is crucial to driving sales and growing our businesses. However, it can feel very tangled in our heads when we try to figure out what our core message is and how we apply it to each stage of the buyer's journey. I've heard a lot of people talk about messaging, but I've never heard anyone describe it in the way today's guest so brilliantly does. On tod...

One of the quickest ways to grow your agency is by using VAs. The cost is low The opportunities are endless Productivity and profits increase Availability to serve clients becomes open ended Still not convinced? Check out what today's podcast to see what Chris McShanag, COO and President of BizVA has to say on the subject. He shares how virtual staffing can help businesses improve their productivi...

On today's podcast, we have Chris Cupero, President and COO of LiveRetail to share with us some Marketing Strategy Tips to Grow Your Brand or Franchise Using Localized Content Techniques. In this episode, Chris shares his expertise in localized content techniques and provides valuable insights on how agencies and brands can leverage hyper-localized ads to drive engagement and increase conversions....

Did you know that LinkedIn changed its algorithm THIS WEEK?! They are prioritizing meaningful conversations over viral posts. What are your thoughts on that? How do you think it will affect what you are currently doing on LinkedIn for your agency and your clients? On today's podcast, we have Louise Brogan, CEO of Louise Brogan, LTD, to speak to us today about the 4 Pillars of LinkedIn and NEW algo...

Chat GPT is all the rage now. It is getting smarter. We are getting better at using it. But there is still so much power in it that we haven't fully realized yet. Some of the leaders in our industry are finding ways to use it to not only grow their businesses but create processes to increase conversions, create business ideas, and so much more. Today on the show, we welcome Anatoliy Labinskiy, Fou...

Let's face it. As agency owners, we are notorious for trying to be a jack of all trades. However, there are certain specialties that we really should partner with experts on to help our clients succeed. Paid ads are one of those things. If you don't have an expert on your team, you need to partner with an agency that specializes in this lane of marketing. Today on the show, Sharon Park, Founder an...

Disruptive marketing can feel unsettling to some. It is much easier to go the traditional routes and follow the rules. However, it is typically that people and companies that are willing to take risks and disrupt the market they are in reach their audience that finds success. On today's podcast, we have Aly Nauta, Founder and CEO of Connective Consulting, talk with us about how Disruptive Digital...

Do you find yourself constantly offering custom quotes and feeling like your pricing structure is all over the place? Many agencies struggle to articulate the value of their agency's services to potential clients. Today we welcome back Tyler Pigott, CEO of Lone Fir Creative to chat with us about how to package your agency services. In this episode, we'll discuss the key components of effectively p...