Inbound Back Office

If you are looking to generate more leads and position yourself as an expert in your field, write a book! But it doesn't have to be a long book. You can write a tiny book! James Hamilton Healy of McLean Media ( https://www.mcleanmedia.com/) tells us how to do it!

When someone asks you, "What do you do?", how to you usually answer? Probably the way most of us do. But there is a better way! Elaine Acker of Sparx360 ( https://www.sparx360.com/) tells us there is a better way!

Have you ever had that experience where you're talking to someone about your business and their eyes glaze over? I have! That's why I was so thankful to talk to Julia Block of Julia Block Marketing Solutions ( https://juliablockmarketingsolutions.com/) who told us what to say and how to respond when that happens!

Your brand impacts your sales efforts more than you may think! Luckily, Amy spoke to Sameer Shah from Khaana Marketing ( https://khaanamarketing.com/) who described all the ways your brand can affect your sales efforts (both positively and negatively) and ways to improve it.

Like it or not, millennials are affecting the way we need to brand and market our businesses. In this episode, Christine King of CASK Communications ( https://www.caskcommunications.com/) talks about the challenges and expectations that companies are facing as millennials continue to push brands to deliver more.

Have you ever put on an event? Maybe you should! Allen Howie of Idealogy Marketing + Design ( https://www.idealogy.biz/) tells us why agencies should be creating their own events as well as how to do it.

How are you a gift to the world? Do you know how to answer that? The way you answer that will determine how successful (or unsuccessful) your marketing efforts will be. Listen as Darrell Stern of Stern Inbound Marketing tells us how we can determine what gift we bring to the world and how we can use that to improve our marketing. Resources: Get your Sternstorming session: https://www.sternmarketin...

Your business can be better if you position it as a purpose-driven business. On this episode, Hein Lam and Matthew Hansen of Huck Finch ( https://www.huckfinchbranding.com/) tell us the benefits of being a purpose-driven brand or business and how to do it.

Today, we're talking tactics. Learn from Mike Linville of Black Dog Marketing ( https://www.blackdogmarketing.com/) as he tells us how to set up conversion funnels for service-based businesses.

When your team is not held accountable, your Project Manager has a really tough job. But how do you hold your team accountable effectively? Join us as Lindsay LaShell of Diamond + Branch Marketing Group outlines the best way to hold your team accountable (and give your Project Managers a break).

Agency growth is a result of solving customer problems at the right time with the right solution with a story that resonates with the market. In order to grow, it's important to be customer-centric. Laura Patterson of Vision Edge Marketing offers a customer-centric framework for choosing and navigating a sustainable path forward in order to create momentum and accelerates organic market growth.

Are you having trouble keeping up with Google's algorithms as you try to perfectly optimize your content? How do you strike a balance between writing for search engines and writing for people? Fernando Angulo of SEMRush gives us step-by-step instructions for making your content work for you by being fully optimized so search engines show it and people read it.

Now more than ever, businesses are going remote. Wondering if a remote team model might be right for you? Amy talks with Chris Walker at Refine Labs to learn everything you need to know about the benefits of working with a remote team.

Events is one industry that has taken quite a hit during these uncertain times of COVID-19. But there are still things companies can do to market their products when they can't physically bring people together at an event. Listen as Lindsay Martin-Bilbrey of Nifty Method talks about all the ways that companies can keep their products top of mind when they can't hold events.

As inbound marketing focuses on bringing the separate departments in your company together, unifying businesses has become a hot topic. In this episode, Amy talks with Mount Arbor's Andrew McAvinchey about the importance of using up-to-date data as the central hub of each department's interaction with customers and more!

In today's world, customers and employees want more of an experience in working with companies. Matt Roda of RODA Marketing discusses how to create a family-like experience for your clients and team members in a way that fosters loyalty, trust, appreciation, and mutual respect.

Wondering if there’s a wrong way to grow your business? In this episode, Amy sits down with Crowd Siren’s Lauralie Levy to talk about the right way to ensure your business grows and maintains its success in the long run— even after that initial burst of enthusiasm wears off.

Preparing prospects to make a purchase, also known as lead nurturing, is a vital part of marketing, as is making sure that you’re using the proper sequence of closure. Amy talks with Abel Nunez of Creative Marketing Nerds about lead nurturing and the sequence of conclusions. Listen in to get more information!

Think you need a big market to build a successful agency? Think again! Today, Amy talks with Chris Kanski of New Pillar Marketing about what it takes to build an agency in a small market, from hiring to building a client base and more!

Wondering how to get people knocking on your door to work with you, increasing your client list and your bottom line? According to Mark Bevington of Ninedot, finding your niche is the answer. Today, Amy talks with Mark about finding riches in the niches!

Storytelling is the cornerstone of effective marketing— it helps businesses differentiate themselves from their competitors. But what does storytelling look like in the digital age? Today, Amy talks with Josh Irons of River Avenue Digital about what it takes for digital agencies to stand above the pack and reach their actual audience.

Clients have expectations of agencies and agencies have expectations of clients. How do you ensure that these expectations line up? Amy talks with Tony Lael of Fannit about what it takes to manage expectations in a way that will ensure a successful long-term business relationship.

To be successful in any field, connection is key. Whether you’re trying to close a sale or you’re in the midst of negotiations, you’re more likely to achieve your goal if you forge a connection with people. In this week’s episode, Amy talks with Cooper Wise of Wise Media about the power of connection and what it takes to create a connection with the people you encounter in business.