Tom Morkes | business, marketing, writing, and publishing
In The Trenches
In The Trenches with Tom Morkes tells the story of entrepreneurs, business owners, founders, inventors, and leaders who are doing the hard, creative work of building businesses that matters. Tom Morkes interviews these high-impact world-changers and cuts through the fluff so you can get right inside the brain of these creators. Listen to In The Trenches and you'll hear from bootstrapped startup founders, to self-made millionaires, to bestselling authors, to people who turned their creative pursuit into full-fledged businesses, and more. Here are some of the subjects we cover: hot to start a bu...
Author
Tom Morkes | business, marketing, writing, and publishing
Category
Podcast website
Latest episode
Sep 10, 2024
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Episodes
ITT 089: How to Take Your Freelancing Business to the Next Level with Ryan Waggoner 02.10.2016 31:16
Ryan Waggoner is a freelance developer, and the creator of letsmakeapps.io . Ryan created LetsMakeApps as a way to generate more leads for his development business, and is dedicated to helping his audience do the same. In this broadcast, Ryan Waggoner and I talk about: 2:23 – How Ryan got into freelance development work, and grew that into a million dollar business 3:22 – How Ryan chooses to posit...
ITT 088: How to Drive Innovation in Your Startup with Scott Bales 17.05.2016 38:13
A technology & innovation guru, Scott Bales is a global leader in the cutting edge arena known as The Digital Shift, encompassing innovation, culture, design, and mobility in a world gone digital. As thought leader, Scott thrives on the intersection between cultural and behavioural changes in the face of technology advancement. Scott is also the author of the upcoming “Innovation Wars” – a book th...
ITT 087: How to Create a Platform with Marshall Van Alstyne 04.04.2016 34:53
Marshall Van Alstyne is the Chair of the Information Systems Department at Boston University, Research Associate at MIT s Initiative on the Digital Economy, Co-Author of the book Platform Revolution , writer for Harvard Business Review as well as other articles including Strategies for Two-sided Markets . In this broadcast, Marshall Van Alstyne and I talk about: How his experience of coming up thr...
ITT 086: How to build a Business as a Millennial with Mojca Mars 28.03.2016 22:51
Mojca Mars is the creator of Super Spicy Media , an advertising firm that focuses on helping clients with their online presence through social media. Mojca began her career as a journalist before founding her ad agency at the age of twenty-one. In this broadcast, Mojca Mars and I talk about: The joys of being your own boss The challenges that come with dealing with clients as a millennial. Her min...
ITT 085: How to Position Your Company for Rapid Growth with Philip Morgan 21.03.2016 47:45
Philip Morgan is the founder of Philip Morgan Consulting which helps firms generate and close more leads. They focus on education based content marketing and marketing automation as well as helping their clients with positioning their company in a way that helps them grow market share. In this broadcast, Philip Morgan and I talk about: Philip’s background in technology and how he started his own...
ITT 084: How To Become an Effective Leader with Jonathan Raymond 14.03.2016 34:38
Jonathan Raymond is the founder of Refound.com and the author of a new book called Good Authority . Jonathan has worked in many businesses, including, in the wind energy sector, as a lawyer, and as a yoga instructor. He began his work as a business consultant when he became the CEO of EMyth in 2011. In this broadcast, Jonathan Raymond and I talk about: How becoming the CEO of EMyth helped him beg...
ITT 083: How to Build a 6-Figure Sales Funnel with Keith Perhac 07.03.2016 34:43
Keith Perhac is the founder of DelfiNet , the co-founder of SegMetrics , and the co-founder of Summit Evergreen . Keith had done work as a developer and designer before starting his first company, DelfiNet. He helps companies automate, measure, and drastically improve your sales and marketing funnels that drive their business. In this broadcast, Keith Perhac and I talk about: How he got his first...
ITT 082: Building a Location-Independent Business with Danny Flood 29.02.2016 23:27
Danny Flood is the founder of Open World Magazine and the author of multiple books, including Buy Your Own Island . He is also the host of the OpenWorld podcast . Danny has started three separate location-independent businesses that he successfully ran remotely from various corners of the globe. In this broadcast, Danny Flood and I talk about: His life as a nomadic minimalist. His travels around t...
ITT 081: How to Rapidly Qualify Lucrative Clients with Kurt Elster 22.02.2016 28:00
Kurt Elster is the founder of Ethercycle . He has an MBA as a Senior E-commerce Consultant who helps Shopify owners uncover hidden profits in their website. Kurt got his start in business as a product manager for a company that drop shipped car parts, however he knew he wanted to be in business for himself. He started his own agency that offered a broad range of services before niching down and...
ITT 080: How to Put Your Audience First with Jane Portman 15.02.2016 25:04
Jane Portman is the founder of uibreakfast.com . She is the author of The UI Audit and has developed a course with the same name for SaaS Founders, developers and UI/UX designers and consultants. She started doing design work in high school, came up through the agency system, and then after having children, started doing consulting. In this broadcast, Jane Portman and I talk about: What makes goo...
ITT 079: How to Scale Your Agency with Brian Cristiano 08.02.2016 28:30
Brian Cristiano is the founder of BOLD Worldwide . His love of video and production helped moved him into advertising. Through BOLD , he has been able to help brands or teams connect with fitness, sports, and outdoor consumers. In this broadcast, Brian Cristiano and I talk about: How he has been able to leverage content to create engagement. How he has been able to pitch to big name companies usin...
ITT 078: How to Create Your Content Strategy with Rob Wormley 01.02.2016 21:42
Rob Wormley is a content marketer and author. Over the past seven years, he has developed digital marketing strategies and content for best-selling authors, Hall of Fame speakers, and businesses all across the country. He currently works as the Head of Content Marketing for When I Work . In this broadcast, Rob Wormley and I talk about: How Rob s background in journalism has helped him become a suc...
ITT 077: How to Get Paid to Speak with Grant Baldwin 25.01.2016 28:41
Grant Baldwin is a professional speaker, the founder of The Speaker Lab , and creator of Booked and Paid to Speak . Grant started his speaking career as a youth pastor, but eventually moved on because he felt compelled to try something else. After several months trying to figure out his next steps, Grant decided to try his hand as a professional speaker. He’s since spoken at hundreds of events and...
ITT 076: How to Build a 6-Figure Magazine with Nathan Chan 18.01.2016 43:11
Nathan Chan is the founder and CEO of Foundr digital magazine. Wanting to personally discover the answers to all his questions about the daily struggles of starting a successful business, Nathan began to interview world-changing entrepreneurs in the hope that he could learn from them. He started Foundr while working a full time job, but the rapid success of the digital magazine led Nathan to quit...
ITT 075: How to Use Exposure to Build Your E-mail List with Cloris Kylie 21.12.2015 26:50
Cloris Kylie is a performance coach and branding expert. She always had the heart of an entrepreneur, but didn t always follow that. With a background in engineering, marketing and management, Cloris has developed coaching and training programs in lead generation, personal branding, communications, public speaking, social media platforms, digital marketing, and career development. In this broadcas...
ITT 074: How to Build a Platform-based Business with Sangeet Paul Chaudary 14.12.2015 35:37
Sangeet Paul Choudary is the Founder and CEO of Platform Thinking Labs, and the author the the number 1 bestseller “ Platform Scale .” Sangeet is also the co-chair of the MIT Platform Strategy Group at MIT Media Labs, Boston, a Global Fellow at the Centre for Global Enterprisein New York, a speaker at the G20 Summit 2014 in Brisbane and an advisor at 500Startups in Silicon Valley. At the G20 World...
ITT 073: How to Grow a Successful Business on the Side with Brennan Dunn 07.12.2015 43:37
Brennan Dunn is the author of “Double Your Freelancing Rate.” He’s a freelancer, author, blogger, podcaster and software developer. He’s been in and around the world of freelancing for around 7 years, starting with a side business and growing it into a successful agency. In this broadcast, Brennan Dunn and I talk about: How he was able to build a successful high-revenue agency How he would do thin...
ITT 072: How to Scale an Agency with Mark Hayes 30.11.2015 46:46
Mark Hayes is the founder of Rocketshp , a digital marketing agency in Auckland, New Zealand, and co-author of The Growth Hackers Guide to the Galaxy (Insurgent Publishing). Mark began his career as a successful business development manager at a large corporation in New Zealand, a more traditional suit job at which he was good but wasn’t passionate. Because of this, Mark shifted his focus, decidi...
ITT 071: How to Create 6-Figure Courses with Breanne Dyck 23.11.2015 47:45
Breanne Dyck is an author, learning strategist, and operations consultant. She helps microbusinesses (and their owners) make more money and have a bigger impact by applying the principles of adult learning in their digital course design. In this broadcast, Breanne Dyck and I talk about: How her experience taking courses as an entrepreneur led her to help other small business create amazing courses...
ITT 070: How to Prosper as a Writer with Honoree Corder 16.11.2015 42:36
Honoree Corder is the author of “Prosperity for Writers.” She has been a successful entrepreneur for almost twenty years, earning her first fortune and developing a lot of her skills with Shaklee Corporation , then as a business coach, and now as a successful author , executive coach, keynote speaker and corporate trainer. In this broadcast, Honoree and I talk about: Why Honoree wrote her first bo...
ITT 069: How to Self-Publish with Matt Gartland 09.11.2015 25:59
Matt Gartland is the founder of WinningEdits.com , a creative agency that helps authors with the development of their books, podcast and other products. Matt specializes in digital content development at the nexus of web technologies, business thinking, editorial strategy, storytelling, and modern publishing. What Matt Gartland and I talk about in this broadcast: How he created Winning Edits to be...
ITT 068: How to Build a Media Platform with Greg Rollett 04.11.2015 41:02
Greg Rollett is the founder of Ambitious.com . Greg started Ambitious.com to inspire millennials to do great things. What Greg Rollett and I talk about in this broadcast: How he used his experience in the music industry, especially being an opening act to help him with his writing career with Mashable.com How people often fail because they do not aim high and they do not share their best work when...
ITT 067: How to Automate E-mails to Grow Your Business with Paul Minors 26.10.2015 41:02
Paul Minors is a productivity writer. Paul started his platform by creating book summaries of popular non-fiction books. This helped him build a small, passionate audience organically through Google SEO. He has since turned his platform into a productivity resource – helping people do, be, and have more. According to Paul, productivity is the best way to get the best out of life. What Paul Minors ...
ITT 066: How to Write for Movies and Video Games with Justin Sloan 19.10.2015 47:13
Justin Sloan is a professional video game writer, with credits including Game of Thrones and the Walking Dead. Justin is also a novelist and screenwriter, with dozens of books to his name, including “ Falls of Redemption ” and “ Military Veterans in Creative Careers ” among many others. Justin studied writing at the John Hopkins University and at the UCLA School of Theatre. Justin is also the co-h...
ITT 065: How to Hack Sales with Max Altschuler 13.10.2015 29:08
Max Altschuler is the founder of Sales Hacker Inc. and the author of Hacking Sales one of my personal favorite books on selling. He was the second business hire at Udemy.com, setting up their customer onboarding process. He pioneered some advanced growth hacks including technical web-scraping and figuring out how to access data to build massive lists of leads (which we talk about in today’s interv...
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