In Good Space

Pricing home staging shouldn’t feel like throwing darts in the dark. We open the books on how to move from guesswork to a grounded, repeatable system that protects your profit and elevates your value. If you’ve ever underbid a project, overworked to save a contract, or panicked when a client balked at your quote, this conversation will reset how you price and how you sell. If you’re ready to quote...

We share the real story of building a company as a married team, from a rocky first date to defining CEO and COO lanes that actually work. The visionary–integrator model, fast decision rules, and kid-first presence shape how we lead, grow, and stay sane. • how we met and aligned on purpose • CEO vs COO roles and why they differ • visionary–integrator framework unlocking clarity • speed of decision...

Do you actually need to hire an interior designer? In a world filled with Pinterest boards and AI tools, it’s a fair question. In this episode, Alisa Sparks unpacks when bringing in a designer is a smart investment, and when doing it yourself might be the right move. From navigating thousands of finish selections during new construction to avoiding expensive furniture mistakes, this conversation b...

What happens when your business runs so well it no longer needs you? For the founder of Linden Creek, that realization didn’t lead to a hammock and margaritas. It sparked a bold move: turn years of hard-earned systems into a franchise designed for speed, consistency, and real profitability in home staging and interior design. Ready to go deeper, learn how the model works, and see if you fit the cu...

What’s the difference between home staging and interior design, and why does it matter for your bottom line? In this episode of In Good Space, Alisa Sparks breaks down the strategic distinctions between staging and design, and why confusing the two can cost you time, money, and market momentum.  Interior design is personal. It’s built around how one family lives: their colors, comfort, memories, a...

The most beautiful rooms hide the most important truth: flawless staging runs on rock-solid systems. We share the real playbook we use to turn chaotic install days into smooth, profitable operations. If you’re a home stager or design entrepreneur, this is a step-by-step look at building resilient operations that protect margins, reduce stress, and scale your impact. The photos may win attention, b...

Growth doesn’t implode overnight. It starts with one crack. We unpack the three places where scaling companies tend to break first: communication, quality control, and owner leadership. From replacing hallway talk with shared systems to redefining what an A player looks like at scale, this conversation is a field guide for leaders who want momentum without the meltdown. If you’re scaling a busines...

What actually makes home staging so powerful?  In this episode, Alisa Sparks explains why home staging is more than decorating. It’s a strategic marketing tool that helps homes sell faster and for more money. She breaks down the psychology behind buyer decisions, how staging impacts ROI, and why even new construction homes benefit from being professionally staged.  If you're a homeowner, real...