In Good Companies

We've received a great response from you on our sonic branding episode, so we wanted to ride the wave and follow up with some additional content on small business marketing. This week’s episode originally aired in Season 2. We interact with brands every day, so you might think you’ve got the concept all figured out. But experts know: looks can be deceiving. So, we sat down with some of those exper...

We’re on the cusp of a new generation of workers. Young people entering the workforce today are, by and large, digital natives. They’ve spent their formative years navigating COVID, and this new world of remote work is the only one they’ve ever known. Like every new generation, they’ll have different values, different expectations and different approaches to their careers. So how do you appeal to...

These days, everyone is vying for our attention. We’re bombarded with videos, tweets, billboards, commercials–every company is trying to catch our eye. One way to break through the clutter is to focus on ears instead. It’s called “sonic branding” and it’s increasingly how businesses cut through the noise and distinguish themselves to customers. But what is sonic branding?  To get the whole story,...

And we’re back! Welcome to Season 3 of In Good Companies. This season, we’re jumping right into the deep end–of the candidate pool.  On our latest bonus episode, we got a crash course in the current hiring landscape from Indeed’s Senior Director of Talent Attraction, Jennifer (Jenn) McNorton. She shared the macro trends that have contributed to the tightest labor market in over 50 years and what c...

Full-length episodes from In Good Companies are almost back! To prepare, we’re previewing Season Three with extras from some of our favorite conversations.  In this bonus episode, you’ll meet Jennifer McNorton, Senior Director of Talent Attraction at Indeed, one of the most popular job sites in the world. Jenn is in charge of sourcing and recruiting for leadership positions at Indeed. But she does...

We talk to amazing people every week on In Good Companies , and often we find ourselves with more great audio than we can fit into an episode. So in the lead-up to our new season, we’re opening up the vault to share some extra conversations with you. The first bonus episode features a familiar voice from our most recent episode: Craig Flowers, Army veteran and founder of Sideline Leadership. He sp...

Over the past year, talent retention has become big news. “The Great Resignation” has seen millions of workers leave their jobs–and it’s not just entry-level workers either. Resignations are highest among mid-career employees. Their departure can be devastating to a business, wiping out continuity, upsetting team chemistry and necessitating an expensive hiring process, all while leaving your team...

On our last episode, we explored how to develop a strong brand. But it’s one thing to talk about those principles, and another to put them into practice. So, on this episode, we’ve got a case study in the process of rebranding from a company that just went through it: Cadence Bank. That’s right–us!  In 2021, Cadence Bank officially merged with BancorpSouth Bank, which necessitated a large-scale re...

We interact with brands every day, so you might think you’ve got the concept all figured out. But experts know: looks can be deceiving. So, we sat down with some of those experts to get an unfiltered view of the branding process.  Beth Flom and Andrew Bogucki are senior partners at New York brand innovation firm Tenet Partners —they help companies like Mastercard, Target and IBM build compelling a...

Leaders decide goals and dictate strategy. Perhaps most importantly, they set culture. But the workforce is changing and leadership must evolve with it. So what makes a good leader in this current environment? How do you engage and inspire your workforce? And what can you do to improve, so you can build your business and career? To help us, we turned to one of the greatest leaders we know: Keith J...

One of the most common portfolio constructions is a blend of stocks and bonds. The stocks power growth during times of economic expansion and bonds act as a hedge, since bond prices tend to rise when the economy is in recession. If one goes down, the other goes up. Except for right now.  Since the start of 2022, both stocks and bonds are down. It’s the first time that’s happened since the late 196...

Are you doing enough to protect your business from cyberthreat? With cyberattacks at an all-time high, you may not be as prepared as you need to be. You might even think your business is too small to be targeted, but think again: the Verizon Data Breach Investigation Report states that 43% of online attacks are now aimed at small businesses. Cyberattacks are also expensive – according to the FBI’s...

Most people sort of understand inflation: prices are rising, cost of living is more expensive, your dollar doesn’t go as far. And that’s true! But what’s behind that phenomenon? That’s when explanations start to peter out. Fortunately, we know someone who is super knowledgeable about inflation Cadence Bank’s Corporate Treasurer Tell Alessio. On this episode, Tell explains the forces that govern in...

From the front page of the paper to the top of the nightly news: everyone’s talking about the supply chain. By now we know that pandemic factors across the globe caused disruptions to the logistics industry. But we rarely hear the story from the people running the show. So on this episode, we’re exploring the supply chain from the inside, with the people who know it best. Matthew Decker is the Pre...

Welcome back to In Good Companies ! This season, we’re exploring the forces shaping your business, inside and out—and to kick off Season Two, we’ve got a double whammy: inflation and interest rates. During COVID, the Federal Reserve cut its target range for the Federal Funds Rate to 0.00% to 0.25%. But now, in 2022, inflation has hit a 40-year high and interest rates are climbing again. In six sho...

You’ve worked your whole life to provide for your family, and you want to ensure they are taken care of after you’re gone. But passing on that wealth can be nerve-wracking. An inheritance has the potential to alter lives and cause major tension. How can you set up your successors for success? That’s where wealth transfer planning comes in. A successful wealth transfer plan passes on more than just...

Those who’ve started a business know: the business is your baby. It takes love, patience and sleepless nights to get it on its feet. As it grows, you’re so proud of it. But just like a child, there comes a time when you have to let the business go. And the hope is that you’ve prepared your business to function independently, without your guidance. Can your business survive without you? Can it thri...

An executive is a key player in a business of any size: someone who is able to balance the complexities of their industry with the needs of their company. They’re someone with deep experience, who can lead a team and contribute to one. And they work tirelessly to make sure the business is positioned to succeed, both now and in the future. But who’s doing that for the executive? As an executive, yo...

You poured your heart and soul into making your business the best that it can be. Now that you’re ready to move on, you deserve a return that reflects all that hard work. But the process of selling a business is complicated: where do you find the right person to buy it, and how do you agree on a fair price? To complicate matters, for most business owners, this will be the first and last time they...

Summary: COVID-19 has caused unprecedented business disruption over the past several years. Businesses had to implement essential health and safety protocols, shift to virtual, navigate changing regulations, and try to reach customers whose lives were equally upended. Everyone has struggled to find balance, and many businesses had to close their doors permanently. Though we hopefully won’t see ano...

Diversity, equity, inclusion—these are fundamental ideals. Everybody can agree that it’s good to be diverse, equitable and inclusive. But if you don’t have the right plan, they can fall short of expectations. Plenty of companies have made commitments to DE&I in the past two years, but without a full understanding of both the benefits and challenges of the work, you might find yourself right ba...

You’ve probably got a security system for your building, with locks on your doors and safes for your important documents. But criminals don’t just try to take what’s in your cash register anymore. As the world shifts increasingly online, there are more and more opportunities for fraudsters and cybercriminals to intercept your money and data. And it takes more than anti-virus software to keep yours...

Highlights: What is (and isn’t) “the economy” (1:53) Is inflation bad? (4:31) How healthy is our economy (7:32) What’s different about our current economy than previous ones (9:21) Who’s in charge of economic policy (10:57) Explaining federal interest rates (13:53) Quick and dirty quantitative easing (16:02) How the Fed responded to COVID (20:19) Understanding how economic policy will affect your...

Highlights: The definition of disruption (2:42) How to enter the market as a disruptive company (4:48) How to defend your business against disruption (7:38) What banks are doing to adapt to evolving technology (12:13) What is alternative lending (15:55) What makes an alternative loan different (18:39) Where do alternative lenders get their money (21:19) The pros and cons of using an alternative le...

Starting a new business is one of the most exciting and nerve-wracking moments in a person’s life. The stakes are high: depending on your situation, your whole net worth could be on the line. So how can you make sure that you’re in a position to succeed?  On this episode of In Good Companies , we’re talking business beginnings—the things you can do to prepare for what’s ahead. Guests Alan Thomes (...