In-Ear Insights, the Trust Insights Podcast

In this week's In-Ear Insights, Katie and Chris talk through a half dozen practical use cases of ChatGPT, why they work, and what you can do to make generative AI tools more useful and powerful in your own work. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics video...

In this week's In-Ear Insights, Katie and Chris talk through how to improve your prompt engineering for large language models like ChatGPT, GPT-4, and other services through the use of the software development lifecycle. Learn how to apply the SDLC to your individual work with AI tools, and why it's so important. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-...

In this week's In-Ear Insights, Katie and Chris tackle an audience question: "Any general advice to simplify data explanations for decision makers who can't follow a complex explanation (which always sounds like you are trying to cover for something)?" We look at what makes an explanation difficult or complex, and how to emotionally involve stakeholders to ask better questions and be willing to ex...

In this week's In-Ear Insights, Katie and Chris talk about social media listening. What is it, and why does it sometimes fall very short of expectations? Learn what social media listening tools can and can't do out of the box, and why expertise is mandatory to pair with even the best tools on the market. Tune in to find out more! Sign up to our weekly #email newsletter: https://www.trustinsights.a...

In this week's In-Ear Insights, Katie and Chris discuss how to set up a testing plan to understand whether ChatGPT is working for you or not. From time savings to risk mitigation, think about the different ways large language models could be improving your business, then develop a measurement plan to see if the tools are delivering on their promises. Sign up to our weekly #email newsletter: https:...

In this week's In-Ear Insights, Katie and Chris discuss social media ROI. What is it, how do you compute it, and why do marketers do such a bad job with it? Learn the most common mistakes with social media ROI, when it's useful as a metric, and what your next steps should be to find yours. Tune in now! Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-head...

In this week's In-Ear Insights, Katie and Chris discuss the challenges of missing data and what to do when asked to use data to make conclusions. They explain that the lack of information can be a hindrance to making accurate comparisons, but having domain expertise and knowledge of available data sources can help in creating proxies to make valid comparisons. They also emphasize the importance of...

In this week's In-Ear Insights, Katie and Chris talk vendor and partner management, aka third party relationship management. What is it? How do you choose vendors and partners who fit your requirements best? How do you position yourself as the vendor of choice? Tune in to find out! Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Su...

In this week's In-Ear Insights, Katie and Chris tackle a common challenge in organizations wanting to adapt a data-driven marketing methodology: stakeholders who don't make data-driven decisions. Learn why this is the case and what you can do to help transition those stakeholders to more of a data-driven point of view. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources...

In this week's In-Ear Insights, Katie and Chris discuss how to manage motivation of a team, especially in demotivating circumstances. How do you keep people interested over a long period of time in a sustainable way? What if you don't have the budget or resources for tangible retention methods? Tune in to learn motivation tips! Sign up to our weekly #email newsletter: https://www.trustinsights.ai/...

In this week's In-Ear Insights, Katie and Chris talking business requirements gathering. Often seen as administrative overhead, business requirements gathering can dramatically increase revenue if you do it right. Learn what business requirements gathering really is, why it's often done incorrectly (or not at all!) and how you can implement the process better to make your organization more efficie...

In this week's In-Ear Insights, Katie and Chris discuss the differences between data science and data analytics. They delve into how data science focuses on exploring why things happen, while data analytics focuses on what happened. They also touch on the importance of requirements gathering and the role of data engineering. Tune in to the full episode to learn more about these topics and the over...

In this week's In-Ear Insights podcast episode, Katie and Chris talk about one of the secrets of the C-Suite, based on a recent LinkedIn article. What does one set of executives do to be more productive that others don't, and what lessons we can learn from it? Tune in to find out! Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Sub...

In this week's In-Ear Insights, Katie and Chris look back at the year that was. We looked at the impact of Twitter's change in leadership and Google's announcement that Universal Analytics is being discontinued. We also discussed the rise and fall of NFTs, Bitcoin and Web 3.0 technologies. We discussed the need to find a balance between being an early adopter of technology and a laggard. Finally,...

In this week's In-Ear Insights, Katie and Chris tackle the written and unwritten rules of community management, especially for private social media communities like Discord. What makes a community management team successful? What makes it prone to chaos? How do you set up your community and your moderation team to be successful? Tune in to find out! Key Takeaways: • Unwritten rules are an importan...

In this week's In-Ear Insights, Katie and Chris tackle how to present analytics and data to stakeholders in a world where opinion and emotion increasingly triumphs over data and basic facts. How important is accuracy? How do we stay true to our commitments to be data-driven when decisions are made with emotions? Tune in to find out. Key takeaways: - The world is becoming more post-factual, meaning...

In this episode of In-Ear Insights, Katie and Chris answer one of the most common questions for jobseekers: "What should my salary be?" Learn the two different methods for determining how much compensation to ask for, and ways to handle salary negotiations in interviews. Key points from this episode: 1. The first step in determining your salary is to assess your monthly expenses and calculate your...

In this week's In-Ear Insights, Katie and Chris tackle the question on every advertiser's mind: what should we do about the cookieless future? What things should marketers know - what's going away? What's still available? What strategies should marketers pursue to no longer rely on third party data about customers? Tune in to find out! Key points from this episode: - The cookieless future refers t...

In this episode of In-Ear Insights, Katie and Chris talk about personalization and customization of content. In an era when privacy regulations are throttling data marketers can obtain and the media environment is in total chaos, how do we still manage to customize and personalize? In order to customize your content without data about people, you need to be willing to talk to people and collect fe...

In this week's episode, Katie and Chris tackle news media's usage of data. Is what you read believable? How would you go about proving it? We examine some recent claims in Bloomberg and Business Insider about racial slurs on Twitter and the process for verifying that claim, extending it to the role data-savvy organizations should play in ESG and social good. Tune in to learn more! Sign up to our w...

In this episode, Katie and Chris discuss the evolution of SEO and where it's going, where AI and machine learning fit in, and what trends to be aware of as you create content and optimize it for search in 2023. Tune in to learn more! Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketin...

In this week's episode, Katie and Chris run through a list of some of their key takeaways from the MarketingProfs B2B Forum 2022 conference.  - Influencer marketing may be a good way to reach your target audience, as data privacy restrictions make it more difficult to buy lists or use data from social media platforms. - The great marketing reboot is in full effect. This means that people are start...

In this week's In-Ear Insights, Katie and Chris tackle how to sell the value of data to stakeholders like the C-Suite. How do you convince people of the merits of data, of investing in data programs and projects, and ultimately to become champions for the analytics work you do? Tune in to find out! Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headligh...

In this episode, Katie and Chris dig into what data-driven marketing is and is not. What is data-driven marketing? Who is data-driven? Is there a safe balance between opinion-led marketnig and data-driven marketing? Tune in to find out! Data driven means making decisions with data when the data doesn't tell you what you want to hear. To be truly data driven, you need to be able to assess risk and...