In-Ear Insights, the Trust Insights Podcast

In this episode of In-Ear Insights, Katie and Chris ask and answer the question, "What is the value of analytics?" For many marketers, analytics is seen as a cost center and an administrative burden. What will it take for it to be seen as a benefit, as something we want to do instead of a necessary evil? Tune in now to find out. Subscribe To This Show! If you're not already subscribed to In-Ear In...

In this episode of In-Ear Insights, Katie and Chris talk surveying: the good, the bad, the Buzzfeed. Instead of selecting random photos to tell you which Game of Thrones character you are, how do you build credible market research? What are the major biases that will sneak into your research if you're not careful and ruin it? Listen or watch now to find out all this and more. Subscribe To This Sho...

In this episode of In-Ear Insights, Katie and Chris tackle the task of planning your marketing strategy for 2021. For good or ill, companies are beginning to set marketing strategy and marketing objectives for the year ahead. In an age of complete uncertainty, how do we build a reasonable marketing plan for the year ahead? What should we ask for budget-wise? What should the marketing planning proc...

In this episode of In-Ear Insights, Katie and Chris discuss leadership: what is it, what models exist for it, and how should we think about it? We discuss the different types of power and what balance we should be seeking while in leadership roles. Subscribe To This Show! If you're not already subscribed to In-Ear Insights, get set up now! In-Ear Insights on Apple Podcasts In-Ear Insights on Googl...

In this episode of In-Ear Insights, Chris and special guest John Wall discuss the state of consumer recommendation engines. Why are recommendations so narrow and ineffective many times? What could we do to improve them beyond what we get now? Listen in as we discuss limitations of computational power, algorithm choice, and more. Subscribe To This Show! If you're not already subscribed to In-Ear In...

In this week's In-Ear Insights, Katie and Chris discuss what happens when junior or naive AI engineers or data scientists make bad choices for algorithms. Using an example from a writing analysis website, we discuss what went wrong, what an appropriate choice should have been, and why it's likely things went sideways. Most important, we discuss ways to prevent this from happening to you, and the i...

In this episode of In-Ear Insights, Katie and Chris tackle the sorry state of digital advertising, and advertising in general. Why is advertising so terrible? Are companies and marketers focused on the wrong metrics? What are we doing with the data we collect, and could we be doing something different and better with it? Find out in this episode. Subscribe To This Show! If you're not already subsc...

In this week's In-Ear Insights, Katie and Chris discuss the current state of AI deployment. Companies are rushing ahead to put models and algorithms into action with little to no due diligence, and the consequences can be disastrous. Should AI adopt a practice similar to clinical trials, where a model must prove that it causes no harm first? Listen in for how to think about AI and machine learning...

In this week's In-Ear Insights, Katie and Chris discuss what to do with an analytics or data science project goes off the rails. How soon should you call a marketing analytics project a failure? What do you do once it's clear a data research project isn't going to meet its goals or produce anything useful? What's the best strategy for averting such failures in the future? Listen in for what just h...

Based on a question from our analytics community, in this episode of In-Ear Insights, Katie and Chris tackle the challenges of new technology. When a new piece of technology makes a big splash, how do we evaluate it? How should we assess whether it's right for us, whether it makes sense to pursue it? What are some of the things that can go wrong? Watch this episode to learn the answers, plus the s...

In this week's In-Ear Insights, Katie and Chris discuss unnecessary reporting. Why does this happen? What can we do to streamline our reporting processes and make sure we're focused on the most valuable reporting and analytics first? Listen to this episode to learn about change management, KPI identification, and reporting as a security blanket. Subscribe To This Show! If you're not already subscr...

In this week's In-Ear Insights, Katie and Chris discuss companies and individuals stuck in reporting nightmares. Why do we keep behaving like reporting vending machines, cranking out report after report, instead of focusing on building reporting systems that let our stakeholders get what they want, when they want it? Why are marketers resistant to automation, and what are some first steps towards...

In this episode of In-Ear Insights, take the audio version of Trust Insights Competitive Social Media Analytics class, taught by Christopher Penn. Want to watch the full version?  Click here to access it . Subscribe To This Show! If you're not already subscribed to In-Ear Insights, get set up now! In-Ear Insights on Apple Podcasts In-Ear Insights on Google Podcasts In-Ear Insights on all other pod...

What data should you look at to decide marketing strategy? How do you use that data with a shoestring budget during leaner times? In this episode, Katie and Chris walk through common Google Analytics metrics that lend themselves well to marketing strategy decisions, and a KPI decision framework. Subscribe To This Show! If you're not already subscribed to In-Ear Insights, get set up now! In-Ear Ins...

In this episode of In-Ear Insights (the @TrustInsights podcast), Katie and Chris discuss generation gaps, audience demographics, and what to do when your analytics indicates you've got the wrong audience. How do you conduct market research and then pivot based on the results? Tune in now to find out. Subscribe To This Show! If you're not already subscribed to In-Ear Insights, get set up now! In-Ea...

In this week's In-Ear Insights, Katie and Chris examine the measurement of diversity, revisit Malcolm Gladwell's Blink examples of blinded interviews, and ways companies can support minority and women-owned businesses, from recruiting to vendor selection. What does your data say? Find out in this episode. Subscribe To This Show! If you're not already subscribed to In-Ear Insights, get set up now!...

In this week's In-Ear Insights, Katie and Chris look at the upcoming release of hate crime data analysis and broader implications. When data collection is flawed or missing, how do you still make decisions? What do you do when you have to do something because lives are on the line, but you lack enough data? Plus, they discuss using your powers for good; what can you do to make a difference? Quite...

In this week's In-Ear Insights, Katie and Chris discuss math. Specifically, what are the math skills that marketers of all stripes, but especially those who have an interest in marketing analytics, marketing data science, and machine learning/AI applied to marketing need to know. Do you need a Ph. D.? Do you need to spend a year in a data science bootcamp? The answers might surprise you. Subscribe...

In this week's In-Ear Insights, Katie and Chris discuss the importance of transparency and disclosure in research and data. These are troubled, uncertain times – not for the macro situation, but for our willingness to collectively accept statements of fact without verifying those facts or inspecting the methodology behind a piece of data. They also look more deeply into the  new Trust Insights rep...

In this week's In-Ear Insights (the Trust Insights podcast), we conclude our series of interviews with successful agency owners. We talk with Gini Dietrich. Gini Dietrich is the founder, CEO, and author of  Spin Sucks , host of the Spin Sucks podcast, and author of Spin Sucks. She has run and grown an agency for the past 14 years. She is co-author of Marketing in the Round, co-host of Inside PR, a...

In this week's In-Ear Insights, we continue our exploration of client retention strategies in the current global crisis. We chat with Brooke Sellas, founder and CEO of B-Squared Media, on her best tips for client retention and loyalty. She delivers insights about which industries are doing more with digital marketing, how she manages scope creep, and practical tips for managing crisis communicatio...

In this week's In-Ear Insights, we continue our focus on client retention with our guest Jay Baer. Join Katie and Chris, along with Jay, as they talk about client retention, what expectations to set, a farming strategy for clients and goodwill, how this crisis is different from the Great Recession, and much more. Subscribe To This Show! If you're not already subscribed to In-Ear Insights, get set...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris talk to fellow agency owner and marketing superstar Mitch Joel. Mitch dishes on what agencies should be doing to retain clients, keep business, and move forward during a global crisis. You'll learn some of his favorite tips, how to think about your customer base, and the one thing you should absolutely NOT do right now...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss SEO analytics. SEO is a marketing discipline crammed with data, but what data matters? What data is reliable? Listen in as they discuss common SEO metrics, what SEO data matters to business impact, and how to build an SEO analytics dashboard with Google Data Studio, Google Analytics, and Google Search Console....

In this week's In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss early warning systems. When looking at your analytics, what metrics constitute leading, realtime, or lagging indicators, and how should you think about using them to determine when trouble is brewing? Learn about what exponential math is, how it factors into trend detection, and how SEO and social listening help bu...