In-Ear Insights, the Trust Insights Podcast

In this episode of In-Ear Insights, Katie and Chris examine discrepancies between Google Search Console data and third-party SEO tool data. What are the major differences? What actions should we take with each of the datasets? What purposes and functions are appropriate for each dataset? How should we better use Google Search Console data? Take the new course on Google Search Console from Trust In...

In this episode of In-Ear Insights, Katie and Chris talk about the most overlooked part of any migration, but especially a migration for Google Analytics 4: your people. What are the skills gaps that exist? How bad are they? What should you be doing to mitigate those skills gaps and how strongly will they impact the success of your migration? Tune in to find out! Sign up to our weekly #email newsl...

In this episode of In-Ear Insights (the Trust Insights podcast), Katie and Chris discuss the data available to marketers for social media analytics around TikTok, plus an in-depth discussion of influencer analytics and how to identify influencers on TikTok. Tune in to find out how - and get your copy of the new paper at TrustInsights.ai/tiktok today: https://www.trustinsights.ai/tiktok Sign up to...

In this week's In-Ear Insights, Katie and Chris walk through effective process development for marketing, especially marketing technology. Listen in as they work out the process for setting up a Twitter hashtag monitoring bot for Social Media Marketing World. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube...

In this week's In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the basics of blockchain, cryptocurrencies, and NFTs under the umbrella of "Web3". What is it? How does it work? Why should you care? What are the business implications and strategies you should pursue? Tune in to find out! Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-h...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris dig into data analytics. What is data analytics? How is it different than, say, marketing analytics? What are the prerequisites for data analytics? Learn all this and much more in this episode. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe t...

In this week's In-Ear Insights, Katie and Chris discuss how marketers and business folks should approach data visualization, reports, and dashboards. What are some of the best - and worse - practices in data viz? You'll also learn the secret of great data visualization: user stories. Tune in to find out how! Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-th...

In this week's In-Ear Insights, Katie and Chris walk through the software development life cycle - the SDLC - and how we can apply it to marketing operations. From Data Studio dashboards to Google Ads to SEO, the overall process behind the SDLC applies well to any kind of marketing operations that require planning. Tune in to learn more! Sign up to our weekly #email newsletter: https://www.trustin...

In this week's In-Ear Insights, Katie and Chris dig into the four pillars of content marketing strategy - creation, distribution, amplification, and performance. You'll also learn about why backlinks are so important to both SEO and content marketing generally. Tune in now! Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe...

In this week's episode, Katie and Chris examine the concept of analytics amnesty as part of change management. When you know things are wrong or broken, and you're committed to making a change for the better, you may need to declare amnesty - a reboot that removes any and all blame for the way things used to be. Learn more about analytics amnesty and what obstacles you might encounter as part of y...

In this week's In-Ear Insights, Katie and Chris take a walk on the wild side of affiliate marketing. What is affiliate marketing? What is affiliate marketing's relationship with influencer marketing? How do you know if affiliate marketing is something to consider for your marketing mix? Tune in to find out! Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the...

In this episode of In-Ear Insights, Katie and Chris talk about business strategy. From popular frameworks like SWOT analysis to concepts like Simon Sinek's Start With Why, as well as the Trust Insights 5P Framework, learn how to approach business strategy and distill down the massive concept into actions you could take. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resource...

In this episode of In-Ear Insights, Katie and Chris talk about local SEO and the four key sets of local SEO basics - technical SEO, on-site local SEO, content, and off-site local SEO. Learn the basics and what companies local SEO benefits most. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for mor...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris walk through the AI and Machine Learning Lifecycle. When you're thinking about deploying artificial intelligence and machine learning in your organization, especially for marketing purposes, what are the steps in the process you need to consider? Listen in and discover what basic reporting dashboards and AI have in com...

In this episode of In-Ear Insights, Katie and Chris review a case study of a client who was missing attribution data on more than 75% of their website visitors. When your data is that dirty, making good, data-driven decisions is all but impossible. Watch or listen as they talk through what happened and some ways to look at your own data and assess how clean it is. Sign up to our weekly #email news...

In this episode of In-Ear Insights, Katie and Chris discuss the evolution of the Trust Insights 6C Data Quality Framework into the Data Quality Lifecycle. Learn what the Data Quality Lifecycle is, why it matters, and how to start applying the concept to your own marketing data. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscr...

In this episode, Katie and Chris discuss the state of social media, and what to think about as you plan your 2022 social media strategy. Listen in as we discuss our own social media strategies, approaches for things like Tiktok, attribution modeling, and changing the fundamentals of how we use social media itself. Tune in to find out more! Sign up to our weekly #email newsletter: https://www.trust...

In this week's In-Ear Insights, Katie and Chris tackle Tiktok. What data is available to marketers and creators? What data is not available by normal means? What kind of analytics does Tiktok provide - and what kind of analytics do you need to obtain for yourself? Tune in to find out. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/...

In this week's In-Ear Insights (the @trustinsights podcast), @katierobbert and @cspenn answer the most common question in our inboxes: what are the 2022 marketing trends we should be paying attention to? Find out why trend spotting is unreliable, what data sources to check for actual trends, and what Katie and Chris think are actual trends worth paying attention to as we roll into 2022. Tune in to...

In this episode, Katie and Chris answer a question from the MarketingProfs B2B Forum on how YouTube analytics data can be used for B2B marketing - and how YouTube itself fits into your B2B marketing strategy. Watch and listen for tips on how to do YouTube research to inform your YouTube strategy as well as how to download and use YouTube analytics data. Sign up to our weekly #email newsletter: htt...

In this week's In-Ear Insights, we answer a question from Janine at a recent webinar who asked how to persuade decision-makers to invest in a more comprehensive marketing program. We talk through some conceptual frameworks to help marketers and executives understand different levels of investment needed to make marketing succeed holistically - and when you can't cut corners. Tune in to find out mo...

In this week's In-Ear Insights, Katie and Chris answer a very popular question: what do you do when the numbers don't add up? When your Facebook results conflict with the data in Google Analytics, when your CRM doesn't match your marketing automation, when accounting asks you why your forecasts were wrong - what do you do? Listen to some solutions and how to approach the problem - and what you can...

In this episode of In-Ear Insights, Katie and Chris tackle a recent question: "My struggle is how to create connection, emotion and story from highly technical content. Any advice?" They dig into customer behaviors, user stories, and other tips & tricks you can use to lift your technical content up. Tune in to find out how to do the same for your content!   Sign up to our weekly #email newsletter:...

In this episode, Katie and Chris reflect on the revelations about Facebook Inc. and how a company's business practices can put it so far out of alignment with your core values that you have to stop doing business with them if you want to stay true to your values. But making a major change like ceasing to do business with Facebook isn't something you can just flip a switch on: you need a roadmap, a...