In Clear Focus

In Clear Focus: Sonia Thompson is a recognized expert on inclusive marketing. In this encore episode, Sonia shares her experiences as a Black woman that led her to notice how brands and retailers struggled to engage people who didn't fit into what has been considered mainstream. Sonia discusses the success of Rihanna's Fenty brand and Target's focus on co-creating with Black employees and supplier...

In Clear Focus: Combining food ideas and tips for an attainable eco-friendly lifestyle, Marley's Menu is a web-based collection of recipes that promote sustainable living. It's the brainchild of our guest this week, Marley Goldin, who labels herself as a mom, foodie, creator, and qualified environmental scientist. Marley shares her personal story about career switching, discusses food waste and su...

In Clear Focus: Michael Solomon is an expert on consumer psychology and why people buy. He joins us to discuss his new online course focused on consumer engagement. Called Engage! How To Turn Your Bored Customers Into Brand Fanatics , the online course provides six hours of tuition. Michael gives us a taste of what to expect from the course and provides some examples drawn directly from the conten...

In Clear Focus: Guest Paul Sloane is the author of Lateral Thinking For Every Day: Extraordinary solutions to ordinary problems , this month's Bigeye Book Club selection. Paul shares practical ways for marketing professionals to harness lateral thinking, explaining techniques for generating fresh, unexpected ideas and tackling problems more creatively. ICF listeners can claim a 25 percent discount...

In Clear Focus: Guest Chris Harvey is the founder of Activate Research, based in the UK, and an expert in helping market researchers yield deeper consumer insights. Chris has developed research methods that leverage consumer psychology, especially behavioral science, to help better understand, predict, and influence target audience behaviors. He shares some of his favorite models and frameworks th...

In Clear Focus: Guest Katie King is the author of AI Strategy for Sales and Marketing , this month's Bigeye Book Club selection. Katie offers practical advice on how creative agencies can use AI, providing inspiring case studies illustrating how AI is already impacting sales, marketing, and CX across several different industry sectors. In Clear Focus listeners can claim a 25 percent discount on AI...

In Clear Focus: Making his third appearance on the podcast, Nick Wolny is the Senior Editor of the Financial Independence Vertical at NextAdvisor, in partnership with Time. Nick's career includes freelance writing, business consulting, and he's a leading voice on LGBTQ+ capitalism. Nick joins us for a lively discussion about the evolution of the creator economy, and how new AI tools such as DALL-E...

In Clear Focus returns for a tenth season, with thought leaders discussing issues affecting advertisers and marketers. New episodes will explore the impact of artificial intelligence on the industry, the evolution of the creator economy, and innovations in retail media and technology. In this preview, Karsten Kjems and Anton Sherar of Sonic Minds discuss audio branding. Dr. Andrea Laurent-Simpson...

In Clear Focus: Guest Timothy Hughes is the author of Social Selling: Techniques to Influence Buyers and Changemakers , this month's Bigeye Book Club selection. Tim discusses how personal tech and digital media have changed the way business is conducted, and how organizations can harness social media strategically to convert relationships into sales online. IN CLEAR FOCUS listeners can claim a 20...

In Clear Focus: In this encore, our guest is Dr. Rachel Lawes, the author of Using Semiotics In Retail , a Bigeye Book Club selection. Rachel discusses how retailers and brand marketers can use commercial semiotics to provide fresh insights into consumers' wants and desires, spark revenue-generating ideas, and analyze under-performing stores. IN CLEAR FOCUS listeners can claim a 20 percent discoun...

In Clear Focus: Elevating brand storytelling with sound. We examine the evolution of audio branding. Dallas Taylor of podcast Twenty Thousand Hertz reveals the story behind the iconic Netflix sonic identity, Jon Rhuff and Yeosh Bendayan of Push Button Productions explain how jingles are composed, and author Laurence Minsky discusses his book, Audio Branding: Using Sound to Build Your Brand . IN CL...

In Clear Focus: With 166 million Americans shopping for deals, a special episode to coincide with the most important shopping week of the year. Previous guests Doug Stephens, Devora Rogers, Ibrahim Ibrahim, and Ksenia Newton discuss how retail is evolving. We discuss trends in shopping behaviors: the growing importance of social media for brand discovery, logistical challenges facing omnichannel b...

In Clear Focus: A special episode to coincide with this month's Bigeye Book Club selection, Inclusive Marketing: Why representation matters to your customers and your brand. This week, previous podcast guests discuss the benefits and potential pitfalls of including all of a brand's prospects and customers in the design process - from product development to marketing, advertising, and in-store expe...

In Clear Focus: The consequences of climate change are evident globally. It's clear that action needs to be increased to achieve the goals of the Paris Agreement. Our guests today are innovators working in an emerging marketplace focused on carbon reduction. Dr. Toby Green is the co-founder and director of MyCarbon, and Dr. John Whittle is the director of strategy. We discuss the roles marketing a...

In Clear Focus: The advertising industry is constantly changing - yet managing change is hard. Our guest today believes that we can adapt to change more easily by leveraging the science of behavioral economics. Melina Palmer is the author of a new book, What Your Employees Need and Can't Tell You , which sets out a roadmap for managers tasked with instituting organizational change by reflecting ho...

In Clear Focus: Our guest is Jerry Daykin, an internationally recognized expert in inclusive marketing. Reflecting on his personal experiences as a gay man, Jerry speaks to the business benefits of representing marginalized groups of consumers and discusses how brands should approach activations during Pride Month. In Clear Focus listeners can claim a 20 percent discount when ordering Jerry's new...

In Clear Focus: Cindy Casper is a seasoned consumer marketing researcher and the Principal of boutique consultancy, Casper Insights. Cindy discusses how her career in marketing research began with ad effectiveness testing and explains the role that secondary, syndicated data can play. We discuss Cindy's innovative approach to customer segmentation and the creation of authentic personas for collegi...

In Clear Focus: The author of this month's Book Club selection, Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies is Christina Inge. Confused about goals, KPIs, and metrics? Christina shares strategies applicable to brands and ad agencies and explains how ancient military tactics can inspire innovation in marketing. IN CLEAR FOCUS listeners can claim a 20 percent disc...

In Clear Focus: An encore episode with Dr. Andrea Laurent-Simpson, the author of Just Like Family: How Companion Animals Joined The Household. Andrea explains why most pet owners regard their animals as members of the family and suggests how pet product manufacturers and marketers should approach the emergence of the "multispecies family." Andrea uses contemporary advertisements to illustrate how...

In Clear Focus: Making a return visit to Bigeye's podcast, our guest this week is Ksenia Newton of Brandwatch. Ksenia explains how she triangulates different sources of data, including social listening, to derive fresh consumer insights about shopping behaviors in-store and online. Ksenia shares insights from her recent Brandwatch reports and makes some predictions about how inflationary pressures...

In Clear Focus: Celebrating Hispanic Heritage Month, guest hosts Camila Swanson and Jorge Sedano reflect on their own experiences as multicultural consumers. Including candid interviews with friends and family members, the team examines influencer marketing and how Hispanic consumers are depicted in ads. We hear why ads in Spanish-language media can be more memorable, and the ways Hispanic consume...

In Clear Focus: Nancy Harhut is the Chief Creative Officer of an agency leveraging behavioral science to drive more leads and conversions. In this episode, we discuss Nancy's new book, Using Behavioral Science in Marketing , and learn how advertising professionals and brand marketers can benefit from applying key principles to campaigns. IN CLEAR FOCUS listeners can claim a 20 percent discount on...

In Clear Focus: As consumers shift toward using more mobile and connected technology, and changes in Apple's iOS, brands are on notice to find new ways to track and measure engagement. With cookies no longer reliable identifiers, how can we target users and measure the success of campaigns? Bigeye's VP of Media and Analytics, Tim McCormack, and Analytics Manager, Maegan Trinidad, discuss why they...

IN CLEAR FOCUS: Melanie Deziel is an award-winning branded content creator and author of the bestselling book, The Content Fuel Framework . Melanie discusses how she became the first editor of branded content at The New York Times and shares what she's learned about the art and science of creating engaging and effective inbound marketing. We discuss Melanie's framework and learn how individuals an...

In Clear Focus: Andrew Jenkins is the author of Social Media Marketing for Business: Scaling an integrated social media strategy across your organization , this month's Bigeye Book Club selection. Reflecting case studies from his time client-side and agency-side, Andrew shares practical tips, social tools, and content strategies applicable to organizations of any size. IN CLEAR FOCUS listeners can...