In Clear Focus

IN CLEAR FOCUS: Guests Shanté Micah and Joshua Moody, co-founders of Good News , reveal how earned media builds unmatched credibility in today's fragmented attention landscape. They discuss the Good News Blueprint for systematic PR success, outdated practices to avoid, data-driven audience targeting, and creating compelling pitches under 200 words. Listen now to discover strategies for turning ear...

IN CLEAR FOCUS: Marcus Sheridan, the author of " Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader ," explores thriving in the zero-click economy where customers get answers without visiting websites. Marcus discusses four pillars from his book: addressing "the big five" topics, leveraging video content, creating seller-free experiences, and humanizing br...

IN CLEAR FOCUS: Kate Mackie, EY partner and the author of July's Bigeye Book Club selection " B2B Marketing Fundamentals ," explores four pillars of success: brand, reputation, relationships, and revenue. Kate discusses why brand matters in B2B Marketing, managing complex buyer journeys, leveraging AI for connected data, and translating marketing impact into business language. Kate shares her prov...

IN CLEAR FOCUS: John Gargiulo, founder and CEO of Airpost.ai , explores how AI is revolutionizing video ad creation for brands. With 400,000+ UGC clips and advanced computer vision, Airpost enables professional video ads at scale. John discusses the shift from static to dynamic content, maintaining authenticity in AI-generated ads, and why he believes AI agents will replace traditional agencies wi...

IN CLEAR FOCUS: For Juneteenth and Pride Month, Bigeye Strategy intern Wilberline Previlon explores inclusive marketing. We revisit podcast interviews wth thought leaders, including Pepper Miller and Sonia Thompson, and rediscover how understanding history, language, and identity can shape authentic brand strategies. We hear from Sandy Skees about the difference between being an ally, advocate, or...

IN CLEAR FOCUS: Professor Mohamed Zaki of Cambridge University discusses his new book " Data-Driven Customer Experience Transformation ." Mohamed explores the shift from product-centric to customer-centric business models, distinguishing customer satisfaction from delight, and leveraging AI and data analytics to predict customer behavior. Mohamed also shares his insights on omnichannel experiences...

IN CLEAR FOCUS: Honorable Paul Johnson and Larry Aldrich, authors of " What's Right with America ," challenge fear-driven narratives dominating media. They discuss how optimism drives innovation, the power of individual agency over collective thinking, and the economic strengths of the United States. The conversation explores marketing lessons from their data-driven approach to countering pessimis...

IN CLEAR FOCUS: Recorded at Coverings 2025, North America's largest tile and stone trade show, Seth Segura discusses Bigeye's creative direction for the event branding. Interior designers Marc Thee and Carmina Ozeata explore innovative materials, sustainability trends, and evolving design approaches. Marc explains his "positive energy" tile collection, while Carmina highlights artisanal techniques...

IN CLEAR FOCUS: Peter Wilken, known as "the father of Brand DNA," shares insights from his 30+ years of experience, working with iconic brands like Coca-Cola, BMW, and Disney. Peter explains his " Dim Sum Strategy " approach to brand building, the concept of "owning territory in the mind," and the vital components of Brand DNA. He discusses balancing long-term brand building with short-term perfor...

IN CLEAR FOCUS: Chris Peterson, author of " Red & Blue Customers " and co-founder of Lifemind.ai , explores how worldviews influence consumer behavior. Chris outlines purchase values that distinguish liberal and conservative customers, how popular brands align with different perspectives, and reveals the secrets of effective ad creative strategies for both groups. Chris also reveals how fear shift...

IN CLEAR FOCUS: Jean-Éric Pelet, author of " Consumer Behaviour: Understanding Consumers in a Digital Landscape ," explores technology's impact on consumer psychology and decision-making. Jean-Éric shares insights on website color psychology, sensory marketing, and China's advanced digital ecosystem. He also discusses emerging technologies, such as voice commerce and AR, and previews his new biome...

IN CLEAR FOCUS: Nick Valenti, CEO of NYC and San Diego-based agency Mādin , shares successful marketing strategies for bringing European sports to American audiences. Nick discusses launching San Diego FC without traditional brand assets and reveals how their Chrome Ball Tour unified 18 cities. Nick also reveals the strategy behind the "Sensory Overload" campaign for the F1 Las Vegas Grand Prix an...

IN CLEAR FOCUS: Tom Woodnutt of Feeling Mutual discusses the evolution of online qualitative research. Tom explains how asynchronous methods yield authentic insights by allowing participants to share in real-world contexts without the social pressure of focus groups. He explores maintaining engagement, AI's impact on research, and the "qual at scale" trend. While embracing AI as a powerful tool, T...

IN CLEAR FOCUS: Strategic foresight consultants Scott Smith and Susan Cox-Smith discuss Foom , an immersive strategic simulation for exploring AI futures. Unlike static scenario planning, Foom creates environments where teams experience real-time consequences of decisions. As participants navigate progress toward Artificial General Intelligence, this "escape room for strategy" reveals insights abo...

IN CLEAR FOCUS: Emeric Ernoult, the CEO of Agorapulse , discusses social media management. From pioneering the first social inbox to developing ROI tracking tools, Emeric shares insights on measuring social media effectiveness, leveraging employee advocacy, and achieving 4-10x reach through strategic content distribution. Learn how this bootstrapped company grew to $20M+ revenue, helping brands st...

IN CLEAR FOCUS: Alan Barker, author of " The Complete Copywriter ," explores the evolving craft of copywriting. Alan shares four core competencies: curiosity, mental mobility, design thinking, and objectivity. He distinguishes between copy, which sells - and content, which informs. He discusses managing creative risk and emphasizes customer-focused conversations over interruption marketing. Hear w...

IN CLEAR FOCUS: Satej Sirur, CEO of  Rocketium , discusses how AI is transforming creative operations for brands like Amazon and Walmart. Satej explains how Rocketium combines creative automation, brand governance, and analytics to streamline content production while maintaining brand consistency. Satej also shares insights on using AI to improve creative workflows, how performance analytics revea...

IN CLEAR FOCUS: Andrew Geoghegan, CMO at William Grant & Sons and author of the new book " Effective Brand Building ," shares frameworks for brand growth. Andrew explains why consumers don't care about brands, the importance of organizational awareness, his 6C's audit approach, and strategies for different brand stages. Using case studies, he illustrates principles for balancing short-term results...

IN CLEAR FOCUS: Mona Kinal, CMO at G2A.com , discusses digital entertainment marketing. She shares the strategy behind G2A's evolution from gaming to a broader marketplace and the use of the Explorer and the Caregiver archetypes in brand communications. Mona discusses the uses of AI at G2A.com, key partnerships, and combining traditional media with innovative channels. Mona also highlights opportu...

IN CLEAR FOCUS: Lisa Avvocato, VP at Sama , explores AI in retail and how it's reshaping customer experiences. She outlines five key areas where AI drives revenue and cuts costs: personalized recommendations, search relevance, virtual fitting rooms, inventory management, and AI agents. Lisa contrasts luxury retailers Nordstrom and Bloomingdale's with Amazon, emphasizing brand-aligned implementatio...

IN CLEAR FOCUS: This week's guest, Corey Morris, the CEO of Voltage and author of "The Digital Marketing Success Plan," discusses his START planning framework for effective digital marketing. Corey explains why strategy must precede tactics, the dangers of "checklist SEO," and how to connect marketing metrics to business outcomes. He shares insights on AI's impact on search marketing, the importan...

IN CLEAR FOCUS: William Beutler, founder of Beutler Ink , explores the role of Wikipedia for brands. He explains why brands must approach Wikipedia ethically, how to navigate its guidelines, and best practices for managing a company's presence. Bill shares insights on WikiWatch, AI's impact on Wikipedia, and the risks of misinformation. Learn why Wikipedia remains a critical, yet challenging, plat...

IN CLEAR FOCUS: Nick Bennett, co-founder of TACK and author of " B2B Influencer Marketing ," discusses the evolution of creator partnerships in B2B marketing. Nick shares insights on building authentic relationships, measuring ROI, and leveraging LinkedIn effectively. He emphasizes the growing importance of micro-influencers, video content, and maintaining authenticity in an AI-driven landscape. L...

IN CLEAR FOCUS: Guest Shaheen Samavati, CEO of VeraContent , discusses multilingual content marketing. She shares insights on the challenges brands face managing global content, the importance of cultural adaptation, SEO considerations, and AI's impact on the industry. Our conversation also covers quality control, influencer marketing, and how best to measure campaign success. Learn how Shaheen's...

IN CLEAR FOCUS: Jeff Greenfield, co-founder and CEO of Provalytics , discusses AI-driven marketing attribution in a privacy-first world. As third-party cookies and user-level tracking decline, Jeff explains how the Provalytics platform combines marketing mix modeling with the granularity of multi-touch attribution. Learn how marketers can measure effectiveness across channels, including "no-click"...