In Camera Podcast

Your law firm’s culture has never been so relevant as it is today; in a time where we all face uncertainty, and each one of us has to put themselves in an uncomfortable situation to make it through, your law firm's culture is probably the single most crucial factor that will determine if your team has what it takes. Atty Eric Farber from Pacific Workers' Compensation Law Center and author of the b...

On our second episode on SEO, Nalini Prasad from Blu Shark Digital joins In Camera Podcast for a conversation on Local SEO. Nalini explains why you should consider Google My Business as the heart and soul of your business and shares actionable tips that could dramatically improve the way Google ranks your business in the local pack. We talk about products on Google My Business and how to use them...

In these unsettling times, many law firms have to make adjustments they never had to deal with before, in order to keep the business running, like having their staff work remotely and their clients being unavailable to show up for appointments. On this episode, Grace and Liel have a conversation about how law firms can solve the challenge that many of them are facing for the first time, “remote wo...

Liel and Grace are joined by LawRank SEO expert and co-founder Mariano Rodriguez for a conversation about legal on-site SEO. Mariano tells the story of how we went from law school to founding his legal marketing agency and helping law firms get listed on the first page of search results in Google in their local markets. In an easy to follow conversation, our hosts and guest, cover topics that expl...

In the first episode of our second season, Liel and Grace do a rundown of what you should expect from their upcoming conversations and why you should continue listening. While the who and when is not established yet, we tell you the what and why, and give you a glimpse as to what you can expect from their conversations with other legal marketing experts on topics including the following: On site S...

Grace and Liel meet up in New Orleans at the American Association for Justice Winter Convention. In between Mardi Gras, conferences, business meetings, and networking events, they record the last episode for the 2020 Legal Marketing Toolkit for Success. The last episode of this series of nine episodes is dedicated to Law Firm Reputation Management. In their conversation, Grace and Liel cover every...

… and in this firm, he gets thousands of attorney referrals from across the nation. Atty McDonald Worley has been listed in both Time and Newsweek magazine as a prominent leader in the legal world. Amongst his many accomplishments, he won a $100 million judgment on behalf of a client, which earned him a place in the “Million Dollar Advocates Forum” and “Best Attorneys of America.” In this wee...

This week Liel and Grace welcome Harlan Schillinger, a renowned legal marketing authority, for a conversation on CRM & CMS.  Harlan explains, how he most recently was able to double in three months the caseload for a law firm with the use of a CRM. We review what are the differences between CRM and CMS and what you should consider when choosing a CRM for your law firm. We talk about LeadD...

In this week’s episode Grace and Liel invite over Brett Whitten for a conversation on online intake. Brett is an Account Manager at Ngage Live Chat, a leading live chat service that thousands of law firms across the nation use to convert website visitors into clients. Brett and the Ngage team have been on the pursuit to increase conversions from website visitors and they have tried and experienced...

In this week’s episode Grace and Liel have a conversation about telephone intake with Cisco Adler from Digital Rain, a legal digital marketing agency specializing in PPC. Cisco has listened to thousands of intake calls over a period of 10 years, and he joins to discuss the best practices he has learned from listening to the best agents During this episode, they cover the skills a telephone intake...

In this bonus episode, Grace and Liel do a rundown of the legal digital marketing workshop that took place at this year’s Trial Lawyers Summit in Miami Florida on Sunday, January 19th.  Google My Business, Pay Per Click, Social Media, Content Marketing and Intake are among the topics reviewed from the panel talks, which included presentations from the following voices in legal marketing: Nati...

In this week’s episode Grace and Liel introduce the second block of episodes of their 2020 Growth Tool Kit for law firms, dedicated to intake and retention. They introduce the term client-centered intake and explain why law firms should adopt this intake approach. During the episode, they cover the following elements of intake: availability, empathy and its importance, what telephone etiquette is...

In this episode, Grace and Liel challenge the notion that to increase your leads you need to increase your advertising budget, and give you insider ideas as to how to get your practice off the ground and grow it without spending money, by applying free law firm marketing strategies that actually work.  They walk you through how you can use Hubspot to convert visitors to leads, and highlight t...

In this episode, Grace and Liel discuss traditional legal marketing strategies and their effectiveness in 2020, contrast them with digital legal marketing strategies, and point out the reasons why a multichannel approach to attorney marketing can be a winner. They explore attorney TV ads, radio ads, billboards and print, and explain terms you will commonly come across with when you liaise with you...

In the first episode of the In Camera Podcast, Grace and Liel introduce themselves and explain why they started this podcast and what you should expect to get from listening to it.    They share valuable tips on various topics across legal digital marketing (including local SEO, PPC and websites), and they walk you through the best practices on citation building and Google My Business li...

Come on in, make yourself comfortable, because what you are about to hear is what others have been hiding from you. Welcome to In Camera Podcast, where we expose private legal marketing conversations. I am Liel Levy, co-founder of Nanato Media, a multicultural digital marketing agency specialized in legal marketing based out of Austin, TX. Grace Montealegre is my co-host; Grace...