Erica Kuhl & Brian Oblinger
In Before The Lock
In Before The Lock is a podcast from Erica Kuhl and Brian Oblinger about community, customer experience, and leadership at scale.
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Episodes
🔓 60: Just a couple lines of code 01.03.2022 55:00
Developer communities and working with DevRel. 🇺🇦 Community Industry News: Ashley Dodge promoted to VP, Community at Copado Luiza Drăghicean joined AhoyConnect as Community & Growth Advisor Michael Shillingford was promoted to Director of Community at Brandwatch Delphin Miloudi-Druelle joined Lifestory as Community Sidekick Michel Da Silva promoted to Senior Community Strategist at Khoros Mattie F...
🧵 59: A big difference 22.02.2022 2:02
"What differentiating values, if any, do you see in having a new customer join a community versus one who has been using your product for a good amount of time?" — Avi Lekowsky Brought to you by Commsor .
🔓 58: Be yourself 15.02.2022 1:13:59
How to tell your story and build your personal brand. Community Industry News: Linda Haviland was promoted to Lead Community Manager at DataRobot Sara Leslie joined Katalon as Sr. Director, Online Communities Daliya Spasova joined Kong as Community Manager Logan Ouellette joined Pleo as Events and Community Manager Sourav Das joined NimbleEdge as Community Manager Sara Maloney joined Wellthy as Pr...
🧵 57: Don't take the bait 08.02.2022 5:35
"How do I deal with competitors in my community?" — Seth Wylie Brought to you by Commsor .
🔓 56: I don't want flowers 01.02.2022 1:20:09
Why it's time to leave CMAD behind and level-up as an industry. Community Industry News: Kimberly Ndolo joined Wonder as Community Manager Michelle Mathias was promoted to Manager, Community Experience and Programs at Esri Christa Ellis joined Wix as Head of eCommerce Community Jeffrey Steadman joined Cotopaxi as Community Engagement Director Let's all move forward together: Communicate the value...
🧵 55: Fractions of fractions 25.01.2022 6:00
" Do you think there is a minimum size of customers/users that you need to have to make a community successful?" — Yeori Hokken Brought to you by Commsor .
🔓 54: A secret weapon 18.01.2022 1:04:20
How motivating Partners to engage in your community can accelerate outcomes. Community Industry News: Gainsight acquired inSided Sofia Losada joined Sisense as Community Content Manager Katie Bapple joined Building Brave as Chief Community Officer Zoe Hartsfield joined Spekit as Community Manager Christine Gritmon joined Agorpulse as Senior Editor, Community Kelly Schott joined Pragmatic Institu...
🧵 53: What's in it for me? 11.01.2022 4:26
"What is the best way to get stakeholders excited about getting involved and engaging in your company community?" — Tessa Kriesel. Brought to you by Commsor .
🔓 52: Out of scope 04.01.2022 1:08:35
What is Community Operations, why is it so important, and why should you hire someone specifically to execute it? Erica and Brian give you the rundown. Boulder County Wildfires: Boulder County Wildfire Fund Bethune Family GoFundMe Osterman Family GoFundMe Community Industry News: Chris Detzel's tribute to Michael Sandoval Molly Schreiber was promoted to Community Director at Savvy Cooperative Ry...
🔓 51: Top 10ish 21.12.2021 1:09:45
We close out 2021 by talking about our favorite happenings in the community industry. Community Industry News: Ashley Townsend joined JP Morgan Chase as Vice President Community Manager Max Pete joined SuperHi as Communuty / Customer Support Lead Top Stuff: Erica: Zendesk home page Slack leader videos and another one and another one Nanit community launch countdown Amanda Martin Brian: C School 2...
🔓 50: The cold start 07.12.2021 1:14:56
What you should do in the first few months at a new company where you're building community for the first time. Community Industry News Molli Aronce joined Reality Labs at Meta as Community Manager Molly Kipnis joined Gong as Community Manager Louise Branscomb joined Strava as Senior Community Manager Alex Williams joined Eightfold as Customer Community Manager Getting Started: Community Launch Gu...
🔓 49: Gratitude and thankfulness 23.11.2021 52:26
Erica and Brian deliver messages of gratitude and thankfulness across the community industry. Community Industry News: Emily Wirth joined Paper as Senior Manager, Community Jamie Cantrell joined Unusual Ventures as Sr. Director of Community Ana Visiliuk joined Aiven as Community Manager Saksham Taneja joined Scaler as Community Associate Katie Ray joined Clari as Community Manager Rachael Silvano...
🔓 48: A beautiful call to action 09.11.2021 58:10
How to understand the motivations of your visitors to create incentives for them to join. That's not it, though — don't forget to onboard them properly. Community Industry News: Rachel Hartley joined Siemens as Community Strategist Shana Sumers was promoted to Senior Manager, Diversity, Equity, Inclusion & Belonging Communities at HubSpot Jacob Gross joined Slack as Community Marketing Manager Ga...
🔓 47: A numbers game 26.10.2021 1:03:31
Promotion is the #1 driver of traffic and acquisition for communities. Don't forget to tell people about it. Community Industry News: Lauren (Saar) van der Vaart joined Google Cloud as Community Content Manager Pratyusha Simharaju joined Google Cloud as Program Manager, Google Cloud and Workspace Communities Nicola Lyons joined Andela as Senior Community Programs Manager Ricardo Araujo joined Acad...
🔓 46: Make learning a team sport 12.10.2021 1:13:44
How you can integrate learning and community to drive product affinity, customer happiness, and retention. Community Industry News: Facebook was down Erik Martin joined Commsor as VP of Services Nádia Vieira was promoted to Senior Global Program Manager, Community at LinkedIn Tim Lopez joined Saviynt as Director, Community Cindy Au joined Reddit Andreia Tulcidas was promoted to Community Advocac...
🔓 45: Money on the table 28.09.2021 1:26:59
How Sales and Community can partner together to build trust, educate customers, and drive revenue. Yeah, you read that right. Stick with us. You'll learn a lot. Community Industry News The State of Indian Community Management Report 2021 Nicole Saunders as promoted to Director of Communities at Zendesk Ryanne Perry joined Bynder as Community Manager Julie Hamel joined Neo4j as Senior Director, De...
🔓 44: Localization = hard 14.09.2021 58:26
Localization of communities is becoming more common, but it's more complicated than you think. Erica and Brian walk you through the finer details in a fun role play. Community Industry News: Discourse announces $20M Series A Brian on Masters of Community podcast Twitter announces "Communities" Erin Wayne joined Riot Games as Global Head of Player Community Vishnu Nair joined Infineon Technologies...
🔓 43: The UI of your operational plan 31.08.2021 1:12:20
Erica and Brian talk about why you need a community roadmap, how to build it, and how to present it in your organization. Community Industry News: Fhiwa Ndou joined Merit America as Sr. Manager, Community Activation Building A Roadmap: Resource: Sample Community Roadmap Resource: Community Headcount & Budget Planning Template Brian's decision making framework Sponsored By: Super Forum is the larg...
🔓 42: Ask for 5, get 3 17.08.2021 1:47:43
It's headcount and budget planning season! Follow along as Erica and Brian take you step-by-step through the process so that you can secure the community resources you need to succeed. Community Industry News Jessica Langston was promoted to Sr. Director, Trailblazer Community at Salesforce Lizzy Roberts was promoted to Manager - Global Communities at Salesforce.org Bhavin Patel was promoted to Co...
🔓 41: It's not apples to apples 03.08.2021 1:14:57
Erica and Brian weigh in on a long-standing contentious debate — Social Media vs. Community. Community Industry News: C School 201 Jodi Meier joined Syntellis Performance Solutions as Digital Community Engagement Manager Cesar Romero joined MyBasPay as Head of Community and Partnerships Social Media vs. Community: Social Media vs. Community: Why Brands Need Both Sponsored By: C School 201 — For ex...
🔓 40: The unsexy reality of launch planning 20.07.2021 1:26:11
Erica and Brian dive deep into the tasks required to get a community off of the ground. Community Industry News Rich Millington's new book: Build Your Community: Turn your connections into a powerful online community Emily Dunn joined ServiceTitan as Senior Customer Community Manager Alex Pisani was promoted to Senior Manager, Trailblazer Community at Salesforce Nic Tolstoshev joined StackHawk as...
🔓 39: Standing on the shoulders of a 4-foot giant 09.07.2021 56:33
Brian and special guest host Holly Firestone celebrate Erica's birthday by heaping praise, talking about what she's taught us, and telling embarrassing stories. HAPPY BIRTHDAY ERICA KUHL!!! Holly Firestone The Craziest 18 Days of My Career by Holly Firestone Erica's keynote at CMX Summit 2014 ericakuhl.com Top 10 things we've learned from Erica: Pickup the phone and call people Grow your business...
🔓 38: More of an AND than an OR 06.07.2021 1:00:16
Should you host your community on Slack, Discord, or a purpose-built community platform? Community Industry News: Jenny Weigle launched her community consulting business Taylor Harrington joined Groove as Head of Community Jocelyn Hsu was promoted to Senior Manager, Creator Community at PicsArt Shaveta Sharma was promoted to Deliver Manager Online Communities at Grazitti Slack vs. Community Platfo...
🔓 37: A good vanity plate 22.06.2021 1:07:34
How to choose a name for your community. It's more complicated than you think. Community Industry News: The State of Community Management 2021 Report Alexis Luscutoff joined Miro as User Community Lead Lou Adducci joined Tiltify as Director of Community Experience Francesca Cricchio joined AppZen as Community Manager Emily Lakin joined Patreon as Head of Community Programs Krystal Wu joined Shopi...
🔓 36: The stress test 08.06.2021 1:08:37
Soft Launch — the who, what, when, where, and why. Erica and Brian talk through how you can use it to set your new community up for success. Community Industry News: Orbit raised a $15m Series A StackOverflow Sold for $1.8B Commsor announced 5 new integrations Celina Zamora joined Makerpad as Head of Community Willa Tellekson-Flash was promoted to Director of Community at Public.com Austin Grimes...
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