The Pollack Group

imPRessions: a pollack group production

Business EN ↓ 78 episodes

ImPRessions investigates the fundamentals of marketing and public relations, how professionals can adapt to the ever-changing media landscape, and what’s next for the two dynamic industries. Hosts Jennifer Lewis and Kalli Vetrano interview prominent voices on various topics, including navigation through a PR crisis, the wavering of social media trends, and the art of SEO, to name a few.

Be sure to visit the podcast's website and support the creator: www.pollackgroup.com

Author

The Pollack Group

Episodes

Now and Then: How the PR Agency Model Has Changed in Recent Decades with Fred Cook | Season 1 Episode 3 10.05.2023 18:16

The only constant about the world of PR; it’s continuously transforming. From the early days of faxing a press release to the evolution of social media and artificial intelligence, PR continues to ride the waves of communications changing tides. In this episode, Jenn and Kalli chat with Fred Cook, director of the USC Center for Public Relations at the University of Southern California, to discuss...

Crisis PR: How to Handle the Worst Day of Your Client's Life with John Deveney | Season 1 Episode 2 26.04.2023 34:37

Today’s ImPRessions episode covers the four dreaded words every PR professional fears hearing from a client - “we have a problem.” Fortunately, John Deveney, President and Founder of marketing agency Deveney speaks with Jenn and Kalli on how to navigate clients during times of turmoil.

Managing Celebrities isn't Always Entertaining with Barry Greenberg | Season 1 Episode 1 28.03.2023 27:57

This week's imPRession's episode features Barry Greenberg (@BarryGreenberg), owner of CelebConn.com , who specializes in celebrity acquisition. Barry joins Jenn (@jennyjayyne) and Kalli (@kalli62) to discuss the glamourous world of brokering some of the biggest names in Hollywood.