imPRessions: a pollack group production

Ever wonder how brands get picked for lifestyle segments on primetime shows like The Today Show and Good Morning America? Today’s episode will uncover all the tips and tricks in getting featured! Josh McBride, a nationally recognized TV host and lifestyle expert, who has made a name for himself by helping brands shine on screen, joins us to discuss how brands land those coveted spots. From seasona...

Children are the future, and this week’s guest is putting those words into action. Powered by the Boys and Girls Club, Scott Ehlers is Chief Kindness Officer of Kindness is Free, a nonprofit that encourages and deploys compassion, inclusivity, and respect among the next generation of youth. In today’s episode, Jenn and Kalli explore how youth advocacy is reshaping PR strategies and the tactics mos...

What better way to launch season 3 than on The Pollack Group’s 40th anniversary?! In today’s episode, Jenn and Kalli talk with TPG founder Noemi Pollack about the inspiration behind the launch of her successful agency. Noemi founded TPG with a vision for a new kind of PR firm – one that would embrace four decades of meaningful work and client relationships. Tune in to learn more about this women-f...

This week, Kalli and Jenn chat with Josh Vittek, a PR pro who’s worked with some of the biggest names in music, like The Rolling Stones, Motley Crüe, and Joan Jett and the Blackhearts. Josh shares how he got his start in the industry and what it takes to build a successful PR strategy for musicians. From dealing with high-pressure moments to staying ahead of the curve, he offers advice that’s perf...

In this week’s episode, Jenn and Kalli dive into how to market your self-written business book. Roger Hurni, founder of Off Madison Avenue & Lighthouse PE and author of Outthink Outperform, shares his journey and practical advice on getting your book noticed. He talks about the first steps to take, how to stay organized, and what it really takes to get your book in front of the right people. W...

This week’s episode covers PR in the arts. From working as Press Director of the Metropolitan Opera, to serving as Assistant Director of Public Relations and External Communications for Jazz at Lincoln Center, Rebecca Kim details her journey in the arts and what every budding PR professional should know about working for some of the most iconic names in the industry.

Fun fact: consumers purchase a product or trust a company due to the psychological markup in their brains. In fact, experts study how our brains respond to marketing stimuli to understand consumer habits. In today’s episode, Jenn and Kalli are joined by Roger Dooley , author of Brainfluence: 100 Ways to Persuade and convince consumers with Neuromarketing and frequent Forbes contributor. Tune in to...

Kicking off 2025 with none other than Peter Shankman, the visionary behind HARO and his latest venture, SOS; an innovative tool every PR professional needs to connect with media and secure coverage. This week’s imPRessions episode covers Peter’s entrepreneurial journey and what PR professionals need to know about the evolving media landscape.

Steering through the intricate world of public relations in the cruise industry is much like navigating a ship through unpredictable waters. It’s a field brimming with opportunities to craft unforgettable experiences, but it’s also one where challenges loom around every corner. In this episode, Negin Kamali, Senior Director of Public Relations at Princess Cruises, takes us behind the scenes and sh...

Journalists often make the career switch to public relations to leverage their storytelling skills and media relations expertise. But what does this transition really look like? In this week’s episode, Tim Moynihan, an award-winning tech journalist with a career spanning WIRED, CNET, PCWorld, and TechTV, joins the podcast to discuss his leap from journalist to PR professional, the differences betw...

This week’s episode covers an incredibly important topic – safety. Liat Kaplan is the mind behind Wisp (formerly My Bouncer), a groundbreaking product designed to protect adults in vulnerable situations at bars and nightclubs. Discover how marketing and compassion intersect to create solutions that empower and change lives, especially for women.

Pop culture loves to show PR as a whirlwind of red-carpet events, A-list celebrity management, and high-stakes crises solved in mere hours by a small, mighty team. But how much of that is reality? This week’s imPRessions episode welcomes Brandon Cox, an experienced PR, marketing, and communications executive to help us set the record straight on what TV and movies get right – and wrong – about the...

Most of us indulge in reality TV here and there, so this week’s episode should excite those who enjoy the strategic gameplay of Survivor or the unfiltered drama of The Real Housewives. Veronica Pope, a seasoned writer, executive producer, and showrunner with a wealth of experience working behind the scenes of our favorite reality shows, joins us this week to unpack how reality shows create compell...

For entrepreneurs, a personal brand is crucial in ensuring your target demographic not only resonates with your business or product offering, but also your individual values. This week’s episode welcomes Adrienne Wallace, Managing Partner & Practice Lead at INterview, to uncover the essential elements of building a personal brand and what strategies are useful to craft a story.

Networking is no longer limited to in-person events or local connections. If the pandemic taught us anything, professionals across various industries can rely on digital platforms to build their careers, share knowledge, and open doors to new opportunities. LinkedIn became the catalyst for networking, revolutionizing how professionals connect and grow. In this week’s episode, Jenn and Kalli discus...

In today's world, companies have a responsibility to ensure their messaging resonates with people from all walks of life. Through targeted campaigns, strategic partnerships, and authentic engagement, the role of PR and marketing extends beyond brand promotion—it becomes a driving force for social progress and equality. In this week's episode, we cover how brands can effectively engage diverse comm...

Have you ever been curious about joining a PR association? There are many national and local PR chapters for both budding and seasoned experts to join. Today's episode welcomes Matt Rizzetta, President of the New York City Public Relations of America chapter. From discussing membership benefits to uncovering how to become a board member, today's conversation explores how joining an association can...

Are you interested in the powerful intersection of PR and the sports industry? Today’s episode is for you. We’ll uncover how strategic communication, brand management, and fan engagement drive success on and off the field. Ryan Kantor, Director of Partnership Sales for the LA Clippers, explains in detail how PR and marketing campaigns build loyal communities and create unforgettable moments. Grab...

Many budding PR professionals often want to delve into working for nonprofits or associations to give back to their communities. While conducting PR for a charity or philanthropic group is rewarding, it can undoubtedly impose many challenges as well. Lauren McMillin is the PR and Communications Manager for the American Camp Association, and while conjuring campaigns to excite parents and camp prof...

Influencer marketing has reached new heights in recent years, with an increase in brand partnerships to reach new audiences. But what makes a social media post resonate with followers? Ellyce Fulmore, influencer, best-selling author, and entrepreneur, joins imPRessions to uncover the key ingredient needed in influencer marketing: authenticity. Today, listeners will learn how to appeal naturally to...

What do you REALLY know about PR? From pitching, to copywriting, to hosting client events, the PR industry is multi-layered and media relations is just the tip of the iceberg. If you’ve ever wondered about the different sectors within the PR industry, this episode is for you. Kim Marcus, a dynamic PR leader who has worked for Kin Insurance, Bob Evans Farms, Scotts Miracle-Gro, among others, shares...

Resiliency is essential in any field, but especially so for those working in public relations. Whether managing the high expectations of top-tier media coverage or navigating through a PR crisis, resiliency is critical in keeping composure through turbulent PR times. Peter Rea is Vice President of Integrity and Ethics at Parker Hannifin Corporation and joins us this week to share how leaders can s...

Before social media display ads and AI, marketing consisted of print ads and billboards. Today, digital marketing has become so much more. In this week’s episode, Jenn and Kalli were joined by Jocelin Schultz, Director & head of media and digital capabilities at Kenvue, and who has led a voice to a variety of digital marketing campaigns for notable brands such as Johnson and Johnson, Unilever,...

We’ve seen plenty of businesses decide to rebrand their look and messaging. Sometimes it works, sometimes it doesn’t. David Dancer has led his voice and expertise as a marketing expert across various industries, and in today’s episode, he dissects what companies can do to rebrand successfully. Whether facing a change in the market or just ready for a refresh, David explores the dos and don’ts of r...

Jay Baer is a master public speaker who joins imPRessions this week to chat about mastering the art of captivating audiences. From hosting virtual events to giving a live keynote to an audience of thousands, Jay's insight will make even the timidest speaker a pro in no time. It's no wonder that Jay holds the title of being an inductee into the Halls of Fame for professional speaking. Plus, he love...