Imperfect Action

Having the ability to generate cash injections on demand means you're in control of the cashflow in your business—and that the slower months can be a little less slow as you begin to realise that you can always bring in some sales if you need to. In today's episode, I'm sharing 5 ways you can add a quick cash injection into your business when sales are slow. - How creating a low-hanging fruit offe...

Riding the income roller coaster can be a challenge when it comes to online business. Some try to solve this by rebirthing an offer into a different format, however, this isn't always the solution. So, in today's episode, I'm sharing some other options to help you to ride that wave in your business. - The importance of understanding that your 1:1 client may be quite different to your one-to-many s...

Is it really true that the riches are in the niches—and that the smaller the niche, the better? There may be times when your business could benefit from accessing a larger niche. So, in today's episode, I am sharing how you can know that it's time to "un-niche" (go broader) in your business. - The importance of understanding your total addressable market and where you business is positioned within...

Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In today's episode, I'm sharing some of the pros and cons around this important decision as well as offering a couple of alternatives. - How scaling one product can minimise the risk and allow more time for focusing on the nex...

The foundations for building a sustainable online business may not look as shiny or as exciting as other things—but they *are* essential for running a business that continues to grow, even when you step away from your laptop screen. In today's episode, I'm sharing the 3 key elements for a sustainable business that gives you freedom. - How navigating "the messy middle"—where you have neither financ...

Today I am coaching Steven, who is the co-owner of a software platform for coaches. The challenge he faces today is how to replace his freelance corporate job with two complementary online revenue streams when he isn't sure what to do first. In this episode, we talk about how he can spend more time building his business, while making sure his financial needs are met. - How trying to help many diff...

"Prior to Launch Magic, I thought you just had a little cart button on your website and people would just press "buy". I had no idea that you had to take them through a journey before they would be ready to buy". Sound familiar? This is soooo common! In today's episode, I'm asking the big questions in a live Q&A panel that I ran with some former Launch Magic students who are all in different b...

Christine Corcoran is a business mindset master coach. She's a high ticket sales strategist, speaker, podcast host, and she's the creator of Thrive, Retreat and Elevate and Next Level Masterminds. In today's episode, we talk about how Launch Magic has helped her launch her offers over and over again, learning each time. - How launching is a repeatable sales process that you can do over and over ag...

Even though the economy is tough, people are still spending money. They're just being a lot more discerning about *where* they spend it—meaning that your messaging and content needs to show them why they need to spend money on your offer, right now. In today's episode, I'll help you uncover the key shifts to sell your online course, program or membership even when it feels like the economy (and th...

You can spend forever trying to piece together everything you need to launch your program from the free information that's out there. But you don't *really* get the actual information to help you launch until you buy. So, you are always just going to be getting told more and more things about the problem that you have. In today's episode, I'm talking to previous Launch Magic students because somet...

Eliska is an e-commerce store owner who started coaching other e-commerce business owners, and soon found herself fully booked. She wanted to create a digital product offer, but thought her audience was too small. She decided to do Launch Magic anyway and her first launch was a success! In today's episode, I chat with Eliska about her journey through Launch Magic despite a tiny audience and not mu...

4 signs your launch audience is the wrong one for your offer—and what to do instead Not everyone who follows you, or subscribes to your email list, will be right for your offer. But launching is all about guiding your audience on a journey to be *ready* to buy from you. So, how do you figure out if they're just not ready yet, or if they're the wrong people in the first place? In today's episode, I...

When I tell people a launch needs to be 90 days, they're usually shocked — surely you can't talk about your product for 90 days without really annoying your subscribers and followers?! But, there's so much more to a launch, well beyond what your product is actually about. In today's episode, I'm sharing more about what to do in the 90 days before opening doors to a launch. - The importance of craf...

There's all kinds of marketing rules out there in the online world that tell you what you should or shouldn't be doing when it comes to getting your offers out there. But the thing is—those one-size-fits-all rules don't take into consideration where you're at and where you want to go. In today's episode, I'm sharing 4 of these rules you can break in your next launch to make more profit. - Why chas...

Yes. Launches *do* still work, but you do need to adjust your expectations. Things are different in today's online world because the "fads" no longer work. Instead, you need to learn *how* to sell in this economy—otherwise you won't make sales. In today's episode, I'm sharing what you need to know—like the things that *do* sell your offers. - Why launching is a sales process that you can repeat ov...

People often ask me what they should share in their launch content—it's one of the most common questions I hear: "What content should I share in my launch so I'm not giving it all away for free?" or "what's the difference between free and paid content?". In today's episode, I'm sharing how to navigate the content minefield to bust the myths and identify the best types of content to post. - Why lau...

You don't need to have affiliates, 5 versions of your sales page, 10 bonuses, a challenge AND a webinar, 10 IG lives and an upsell for your next launch. All of these things pile up and create overwhelm in your mind, because you have this huge mental to-do list. In today's episode, I'm sharing 6 ways to avoid overwhelm in your next launch. - Why launching the first time won't bring you a million-do...

Launching often looks like a celebration based on the Instagram hype, the "doors open!" countdown timer, and the various posts promoting audience buy-in. But a launch is not about opening doors—it's about the strategy *and* the lead-up. In this episode, I'm explaining the big shift that will set you up for launch success. - The importance of a reliable, rinse-and-repeat sales process for successfu...

Launching can be an exciting time for any online business—there's lots to plan, build and create in the lead up to doors open. There's also a few common mistakes that I see often that can affect your sales on the other side. In today's episode, I'm sharing these mistakes and what to do instead. In this episode we chat about: - Why creating your offer before you've launched it can be a costly mista...

When it comes to selling your online digital products, it's the small tweaks that often make the biggest difference. This is why it's so important to hone that underlying strategy and make those adjustments, otherwise you just won't see the big results that you're always hearing about. In today's episode, I'm sharing 7 tweaks to help you make more sales of your online course, membership or group p...

While you don't need a huge audience to launch your online course, group program or membership, you do need to understand some key differences and have a clear strategy in place. In today's episode, I'm sharing the biggest mistakes I see business owners making when they're trying to launch to a small audience. - How identifying and avoiding common mistakes when launching to a small audience can se...

Growing your following or getting more subscribers isn't going to make you more sales—especially if your offers aren't already converting. More followers does not equal more profit, unless your business is already profitable and your offers are already converting well. In today's episode, I'm sharing why audience size isn't the be all and end all of business growth—and what you can focus on instea...

As humans, we fear failure. Like somehow it'll be the end of the world. But failure is inevitable in business. You can't predict what will work and what won't—you just have to try, and then get up and try again. In today's episode, I'm sharing 7 ways that failure works *for* you and not against you. - How understanding the core of fear and failure will help you to take baby steps towards the thing...

Hard truth: The only real way to make money in your business is to sell. Otherwise, you go broke. Money isn't a dirty word. Money is how your business gets to reach more people and make a bigger impact. In today's episode, I'm sharing how you can sell your offers without feeling too sales-y. - How shifting your mindset can help you to see why selling is an act of service for your audience. - What...

Growing your audience can be a long, hard slog. But it doesn't have to be. Audience growth can be simple—if you follow the two-part formula I'm sharing in today's episode. Having one part of the formula without the other (or having neither) just won't cut it in today's online world. In today's episode, I'm sharing 3 ways this shows up and how you can fix it. - How balancing both sides of the audie...