Farm Marketer
Impact Farming
Welcome to Impact Farming, a podcast show dedicated to helping Canadian farmers excel in the business of farming. Our goal at Impact Farming is to introduce our audience, Canadian Farmers, to the people and ideas that are going to make an impact on their farm business. Host Tracy Brunet chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas. This show is designed to bring Canadian farmers impactful farm business information that can be consumed on the go.
Author
Farm Marketer
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
Sweat Equity on The Farm w/Andrea De Groot and Joel Bokenfohr 01.09.2021 57:04
In today's episode, Tracy speaks to Andrea De Groot and Joel Bokenfohr about "Sweat Equity on The Farm." Are you part of a family farm and unsure how to handle sweat equity on your operation? If so, you will not want to miss this episode where Tracy, Andrea, and Joel chat about: What sweat equity is and why it comes into play on family farm operations. They discuss how sweat equity can create a la...
Season 3 Countdown - 1st Place - "Farm Transition Part #1: Succession Planning" w/Merle Good and Annessa Good 25.08.2021 1:05:29
We are celebrating The Impact Farming Show's 3rd Anniversary. To celebrate, we are counting down and rebroadcasting the TOP 5 episodes from season 3. This week we are excited to bring you our #1 highest listened to and watched episode, which was "Farm Transition Part #1: Succession Planning" w/Merle Good and Annessa Good Originally aired on May 12, 2021 - We had the pleasure of having this dynamic...
Season 3 Countdown - 2nd Place - "Strategic Planning 101" w/ Josée Lemoine 18.08.2021 1:03:39
We are celebrating The Impact Farming Show's 3rd Anniversary. To celebrate, we are counting down and rebroadcasting the TOP 5 episodes from season 3. This week we are excited to bring you the 2nd highest listened to and watched episode, which was "Strategic Planning 101" w/Josée Lemoine. This episode was originally aired on January 6, 2021. With so many natural ailments, such as covid-19 and the...
Season 3 Countdown - 3rd Place - "I've Got My Foot In The Door… Now What?" w/ Patti Durand 11.08.2021 1:04:34
We are celebrating The Impact Farming Show's 3rd Anniversary. To celebrate, we are counting down and rebroadcasting the TOP 5 episodes from season 3. This week we are excited to bring you the 3rd highest listened to and watched episode, which was "I've Got My Foot In The Door… Now What?" w/ Patti Durand. This episode was originally aired on May 4, 2021. Are you part of the second generation and a...
Expert's Corner 03: The Value of a Grain Marketing Advisor 10.08.2021 18:39
In this interview, Tracy and Derek discuss precisely that. They discuss: What is a grain marketing advisor, and what do they do? Where do they fit into the bigger picture of the grain marketing cycle? Why do producers hire a marketing advisor? Derek's answers may surprise you, as increased crop revenue is only just one of the goals that many farmers are looking to achieve from hiring an advisor. D...
Season 3 Countdown - 4th Place - "Transition & Vision For Management" w/Terry Betker 04.08.2021 1:22:06
We are celebrating The Impact Farming Show's 3rd Anniversary. To celebrate, we are counting down and rebroadcasting the TOP 5 episodes from season 3. This week we are excited to bring you the 4th highest listened to and watched episode, which was "Transition & Vision For Management" w/Terry Betker. This episode was originally aired on April 21, 2021. Tranisitioning the farm can be a difficult proc...
Season 3 Countdown - 5th Place - "Transition Planning, The Underlying Issues" w/Art Lange 28.07.2021 1:13:57
We are celebrating The Impact Farming Show's 3rd Anniversary. To celebrate, we are counting down and rebroadcasting the TOP 5 episodes from season 3. This week we are excited to bring you the 5th highest listened to and watched episode, which was "Transition Planning, The Underlying Issues" w/Art Lange. This episode was originally aired on April 28, 2021. With so much uncertainty over the past y...
Farm HR Essentials w/Dick Wittman 21.07.2021 1:05:44
In this week's episode, Tracy speaks with Dick Wittman about "Farm HR Essentials." Have you ever wondered what HR processes you should be incorporating on your farm? If so, today's episode is for you. In this episode, Tracy and Dick discuss: We discuss the importance of farm business management processes including some of the most important HR practices that farms should be following. When is the...
Transition Planning Forward w/Terry Betker 14.07.2021 1:10:24
In this episode of The Impact Farming Show, Tracy speaks with Terry Betker about "Transition Planning Forward." As farmers, we tend to put off transition planning for many reasons. Today, we will be discussing the increased urgency for transition planning as we look forward to all the changes that we are likely to see next in the next 30 years. In this episode, Tracy and Terry discuss: Terry sets...
Expert's Corner 02: The Fundamentals of Grain Marketing 13.07.2021 33:56
In this segment of Expert's Corner, we speak with Mark Lepp from FarmLink about "The Fundamentals of Grain Marketing." Are you looking to maximize your revenue for the grain that you are already producing? That is precisely what Tracy and Mark speak about in this segment. In this interview, they discuss: What the true definition of grain marketing is. The definition seems to be a little muddy in t...
Sweat Equity w/ Michael Langemeier 07.07.2021 49:28
In this week's episode, Tracy speaks with Michael Langemeier from Purdue University about "Sweat Equity" on the farm. The term sweat equity refers to a person's contribution toward a farm family operation. Sweat equity is generally not monetary and, in most cases, comes in the form of physical labor, mental effort, and time. Sweat equity is commonly found in the family business world, and it is a...
BONUS: Product Spotlight 01: Farmcaster Software 06.07.2021 32:07
We are excited to be launching a new video series called "Product Spotlight" which is dedicated to featuring innovative products and services that can impact our audience and their farming operation. In today's product spotlight, Tracy speaks to Gavin Betker about their company's innovative farm financial software called Farmcaster. Are you looking for a tool that helps make it much easier for you...
Redefining Grain Marketing w/Mark Lepp 30.06.2021 39:03
In this week's episode, Tracy speaks with Mark Lepp about all things grain marketing in this episode titled "Redefining Grain Marketing." The definition of grain marketing is a little muddy in the industry. Everyone seems to have their own take on it, so it was our pleasure to chat with Mark in today's episode to take an in-depth look at all things grain marketing. In this episode, Tracy and Mark...
Keep It Clean! Growing Market-Ready Crops w/Greg Bartley and Ian Epp 23.06.2021 33:15
In this week's episode, Tracy speaks with Greg Bartley and Ian Epp about the Keep it Clean initiative. The quality and reputation of Canadian canola, cereals, and pulses are amongst the best in the world, and Canadian growers work hard to produce crops to the highest standard. As Canadian producers, we have an essential role in protecting Canada's reputation as a trusted supplier and maintaining a...
Rebroadcast - Episode 98: Transition Planning Secrets of Success - Gen 2 Successors w/Elaine Froese 16.06.2021 1:00:14
For this week's episode of The Impact Farming Show, we have gone back into the episode vault to feature this second part in relation to last week's episode that Tracy and Elaine recorded on Transition Planning. It's a perfect addition to our current transition planning series, so we wanted to re-broadcast it for our audience. Don't miss this one… In this week's episode, "Transition Planning Secret...
Rebroadcast: Transition Planning Secrets of Success for Founders w/Elaine Froese 09.06.2021 1:00:14
For this week's episode of The Impact Farming Show, we are going back into the episode vault to feature this powerful episode that Tracy and Elaine recorded on Transition Planning. It's just perfect for our current transition planning series, so we wanted to re-broadcast it for our audience. Don't miss this one… In this week's episode, "Transition Planning Secrets of Success for Founders," Tracy i...
Expert's Corner 01: The Future of Grain Marketing 08.06.2021 10:46
In this very first segment of Expert's Corner we speak with Mark Lepp from FarmLink about "The Future of Grain Marketing." Crop inputs and farm equipment have progressed wildly in the last 20 years, but grain marketing has stayed pretty much the same. Until now, that is… Mark Lepp joins us today to share more about how FarmLink is revolutionizing grain marketing using advanced and timely technolog...
"Why Aren't You More Like Me?" w/Ken Keis Ph.D. 02.06.2021 1:09:47
In this week's episode, we speak with Ken Keis about the secrets to better understanding yourself and others in this episode titled "Why Aren't You More Like Me?" Have you ever looked at a family member and wondered who are you? How are we even related? If so, this episode is for you. In our interview together, Ken and I chat about gaining self-awareness and better understanding others to experien...
"Building The Next Generation of Farm Leaders" w/Kelly Dobson 26.05.2021 1:09:16
In this week's episode we are speaking with Kelly Dobson about "Building The Next Generation of Farm Leaders." In this episode, Tracy and Kelly chat about: The idea of having a more deliberate and intentional way of mentoring and bringing the next generation into or back to the farming operation Kelly shares what the most successful farms are doing to onboard the next generation. He outlines some...
Farm Transition Part #2: Estate Planning w/Merle Good and Annessa Good 19.05.2021 1:02:25
In this week's episode, we will be speaking to Annessa Good and Merle Good about "Estate Planning," in part two of our conversation on Farm Transition. Did you catch last week's episode? Part two picks up where we left off last week, so we highly encourage our audience to tune into that episode first and then return here for part two of this conversation. While the term "Estate Planning" sounds hi...
Farm Transition Part #1: Succession Planning w/Merle Good and Annessa Good 12.05.2021 1:05:29
In this week's episode, we will be speaking to Annessa Good and Merle Good in the first of a two-part episode about Farm Transition. Merle is a Farm Business Management Consultant and has been working with farm families for decades. Annessa is a Farm Transition Advisor with Farm Credit Canada. We are excited to have this dynamic duo on the show this week because, as father and daughter, their uniq...
"I've Got My Foot In The Door... Now What?" w/Patti Durand 05.05.2021 1:04:34
In this week's episode, we speak to Patti Durand about advice for the second generation in this episode titled "I've Got My Foot In The Door… Now What?" As a Farm Credit Canada Business Advisor for Transition, Patti works with many farm families to assist them in transferring the farm from the founders to the junior partners. In this work, they see many trends and patterns, and Patti is excited to...
"Transition Planning, The Underlying Issues" w/Art Lange 28.04.2021 1:13:57
In this week's episode, we speak to Art Lange about "The Underlying Issues" regarding transition planning. Are you ready for some real talk about why transition fails to get started? If so, you are in the right place. More often than not, it's not things like taxes and wills that cause the senior generation to stall and avoid the subject. It's rarely that. It's often all the stuff that we don't wa...
"Transition & Vision For Management" w/Terry Betker 21.04.2021 1:22:06
In this week's episode, Tracy speaks with Terry Betker about "Creating A Vision For Management," as a critical part of the transition planning process. Terry Betker is President & CEO of Backswath Management, and he has been helping farm families with transition planning for well over 20 years now. In this week's episode, he joins Tracy on The Impact Farming Show to share a growing concern that he...
"When Conflict Happens" w/Gerry Friesen 14.04.2021 1:08:32
In this week's episode, Tracy speaks to Gerry Friesen about "When Conflict Happens". Conflicts and misunderstandings often exist in families and can be the family businesses' greatest enemy if not handled correctly. Managing conflict is key to the survival of the business and family harmony. In this episode, Tracy and Gerry speak about: What conflict is and how not all conflict is actually bad. Co...
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