Ignite Your Champions

If you've been listening to this podcast for the last month, you may have noticed – I mean, how could you not – that something is going on with my voice. I do have an answer – it's a paralyzed vocal chord and unfortunately, it's going to be like this for a while. It would totally be the perfect reason to take a break from recording the podcast, but I'm not going to do that.  I know that sounds tot...

In this episode, I'm talking about the connection between Social Media and Google and why it matters. Just to be clear, this is not about what you should or shouldn't do, even though that might come out a bit in what I share. People say so many times when discussing their business and social media that they feel like it doesn't matter or more accurately, they're not sure if it really does matter....

You might have noticed that in the podcast introduction, I often talk about how I see so many of you working way too hard. That's what today's episode is about; something I lovingly call "Lowest Common Denominator" marketing and how it's not always the best strategy for building connections and community online. Wondering what it is? It's a tactic used to reach as many people as possible with temp...

Before we dig in, I wanna share a free resource with you. The Champions Community. This a community on Facebook where I share daily prompts and regular trainings to help you with your marketing efforts – and you might find a new friend or two in the process. Just search "Champions Community on Facebook" or follow this link: https://www.facebook.com/groups/championscommunity I sure hope to see you...

-- I get it. It's so much easier to scroll and 'Like.' But, 'Like' never started a conversation, or continued one - or had any impact on building community. Marketing is about creating that two-way communication that helps build relationships. Commenting is a baby step to building community. Does it take a little more effort? Sure. Is it worth it? Absolutely!-- I shared the post above the other da...

Is your social media working for you? How do you even know - especially when you're posting in all the places? The best place to start is by checking to see if your social media isn't working because there are a lot better cues for being able to measure that. I gave 3 very obvious ones in this episode. So then, how do you know if it is working? This one is not nearly as succinct, but there are dif...

If you have been in business for any length of time, you have heard, likely ad nauseam, how important stories are for your business. And I agree 100%. You only have to spend a few minutes searching for resources on Story and you'll find thousands and thousands of resources for formulas, story brands, story worthy…the list goes on. But that can be pretty overwhelming, and you know I'm all about eas...

Have you ever had a call with someone or you're at a networking event and somebody says, how can I help you in your business right now, and you say, "Uh…duh?" Well, now you're gonna have an answer to that question. What about all the people I hear sharing their frustration with social media and decreased reach in general, thinking that the only way people will see their content is through paid ads...

In this episode, I give you some practical steps to make your time the most effective and efficient by engaging on social media for 30 minutes a day. Now, I know some of you are already thinking that's impossible. I promise you it is not impossible. You absolutely can. It does take a little bit of effort, and some serious intentionality, but you can do it. I believe in you. Post some content on yo...

I mention in my podcast intro that I'm not going to 'should' on you, but I know that a lot of other people — experts and social media gurus— have 'should' on you in all sorts of ways. And so I wanna talk about that in this episode. A question that comes up all the time, whether I'm speaking to people at an event or I'm networking with folks one-on-one is, "Can't I just use my personal page for my...

Before we jump in, I want to thank user Conica13 for the Great Review. They said, "Thanks for suggesting one action item at a time. You are inspiring." Well, thank you so much. I love hearing that. (Maybe you too could hear your name on an upcoming episode if you leave m a review.) Now, onto 10 simple things you can easily ask for in a social media post. I believe, more often than not, many of you...

I want to talk about ROI, the dreaded 'Return on Investment' discussion. More importantly, what is the ROI of social media? And listen, if the only thing you're considering is ROI, you might be missing the wider picture.  I remember having a conversation with someone years ago –she was in promotional products at the time– and she held up a logoed clicker pen and proclaimed, "I can absolutely prove...

I know when I talk about bringing ease and joy into your marketing, some of you might be rolling your eyes or scoffing to yourselves. My guess is many of you think marketing is a chore or just something on your to-do list.  My mission is to show you, prod you, convince you that it really can be much easier than you might be making it in your head. I know I'm not the only overthinker around here. S...

Let me start by saying thank you to BJ Kaysen for her 5-Star review on Apple . She says: -- Authentic!! Tracey Warren's podcast breaks down the steps to connecting with your sphere of influence into doable bites that are easy, not overwhelming, and are so helpful! Her enthusiasm is infectious! And the bloopers make my day! Tracey is authentic and so enjoyable to listen to! Listen, and it will help...

We're wrapping up a three-part series about "What If". If you missed the previous episodes in the series, catch up on What If Part 1, "What If you looked at all of your marketing as community and relationship building?"  in episode 13 here .  And What If Part 2, "What If you looked at all of your marketing as an experiment?"  in episode 14 . In this episode, we're looking at my favorite one… What...

**This one's got some bloopers. Listen all the way to the end!** I wanna give a special shout out to my listeners in Canada. It fires me up that you are listening from the great white North. Those of you who live there know how joking I am about that, but I know the people in the States tend to think that you live in the frozen tundra, and I know that that's not the case. *************************...

**Before we jump into the episode, I wanna give a special thank you and shout out to a listener. Her name is BJ Cason, a real estate agent in Arizona. She listens to all the episodes and has been regularly engaging on social media, and I appreciate it so much!** In the next 3 episodes, we're gonna be talking about "what if". I believe in the power of possibility, and that's what "what if" is all a...

One of the conversations I've been having with a lot of people lately is about social media and the fact that they don't keep raising the bar when it comes to the activities you need to complete to get gold stars from the algorithm, but what really happens is that each platform just keeps moving the freaking bar! It used to be, on Instagram, that you would post pictures and captions and maybe your...

I want to start off with another 5-Star review from StaceSeattle: " Great podcast! I love listening to this podcast in the car. The episodes are thoughtful but wonderfully short and sweet while also giving me a lot to think about. I like that you don't have to listen to all to be "caught up" - just jump in where you'd like. I'm lucky to know this podcaster IRL and she knows her stuff - such an ama...

Before we jump in, I want to thank Cassie for her Apple Podcast Review. She says: "Practical and easy to implement: Tracey gives practical advice to grow your business in a sustainable way, much appreciated!!" Right back at you, Cassie! And thank you to everyone who's listening. So, back to episode 10, Sell with Stories. This idea actually came to me in a dream. In this dream, someone ran up to me...

Before we get started, I wanted to share another 5-Star review from my friend Sadie: "Big wisdom into bite-size strategy: Love this podcast. Tracey is breaking it down into really accessible ways to show up in my business. I couldn't feel more comfortable marketing on otherwise big, scary things as it relates to growth, engagement, and putting myself out there. Her energy, optimism and realness is...

Community is a theme you are going to see throughout these podcasts in the coming months.  Why? Because I don't think any of us is meant to go on this journey of life or business on our own. Bringing others in is part of the ease and joy I'm always talking about. Collaboration wins over competition every time. When you have a community – and take the time to nurture and build that community – that...

Let's talk about setting realistic goals for social media and beyond. When I talk to potential clients, I always ask what their goals are.  Some of what I hear is; I want 1000 people on my email list, I want 5000 followers on whatever platform, I want 1000 subscribers on my youtube, I want to go "viral." My follow up question, normally, is always WHY. The responses I get are usually quite interest...

**Listen all the way to the end and you might hear a blooper or two . Are you getting the engagement you'd like on social media? Picture this… You take some time – maybe even too much time (shoutout to the overthinkers listening right now) to craft a thoughtful post about your life, or sharing some news about your business. You put it out into the Metaverse in eager expectation and then sit back a...

Are you getting the "results" you would like from your social media efforts?  And yes, I DID mean to put those quotation marks on the word "results".(In case you were wondering!) There are some results that matter, and others that may not be nearly as important. And look, if you're listening to this podcast so you can figure out how to go viral, you're listening to the wrong one. Anyway, in this e...