Ignite: Healthcare Marketing Podcast

This week on Ignite, our hosts, CEO Alex Membrillo and Director of SEO Jacquelyn Green, dive into the complex realm of SEO. The experts discuss common hurdles that confront multi-site healthcare organizations and hinder their ability to rank on Google. Tune in to hear valuable insights and practical recommendations that will empower you to overcome challenges, optimize your strategy, and drive rem...

Join us on Ignite as we dive into the world of behavioral health, the rise of value-based care (VBC) and  practical strategies for implementing VBC in a competitive market. In this episode, Mark Potter, the CEO of Mirah, joins Cardinal CEO, Alex Membrillo, to share how Mirah is working to improve behavioral health outcomes. Discover the challenges faced by behavioral health providers, the need for...

Are you ready to take your business to the next level in the coming year? Don't wait until Q4 to start planning! Join us on Ignite as CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, dive into the crucial steps you need to take right now to ensure a successful future. The two will guide you through the process of analyzing your data, setting goals, and crafting a compelling stor...

Are you a healthcare professional looking to enhance your online presence and engage with patients effectively? Discover the recent impact of Local Services Ads (LSAs) on the healthcare industry and unlock the potential of Google's new ad type with strategic insights. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and Director of Paid Media, Evan Ilgenfritz, delve into understanding LS...

On this episode of Ignite, Cardinal CEO, Alex Membrillo is joined by Haley Hodgkins , VP of Growth at Triumph Orthopedic Partners, as she unveils her unique journey and strategies in the orthopedic industry. Discover the importance of relationship nurturing, direct-to-consumer marketing, and the power of Google reviews in boosting patient activation. Learn about the future trends in orthopedics, i...

In this episode of the Ignite Podcast, Ray Mina, Head of Marketing at Fresh Paint and Cardinal's SVP of Strategy and Analytics, Rich Briddock, delve into the complexities of adhering to HIPAA compliance in the age of digital marketing. The two discuss the role and potential pitfalls of customer data platforms, the shift to server-side data handling, and Fresh Paint's solution to these challenges....

In the field of dentistry, as well as in the broader healthcare industry, providers encounter a common issue: a significant number of new patients or customers would call, but only about half of them would actually go ahead and schedule an appointment. This problem prompted Amol Nirgudkar, founder and CEO of Patient Prism, to develop a solution. Patient Prism is an AI platform designed to enhance...

Healthcare listing platforms have become an integral part of the patient acquisition strategy for many providers. From providing a centralized platform for patients to discover and connect with healthcare professionals to showcasing reviews, ratings, and other essential information, these platforms have transformed the way patients search for and select healthcare providers. On this episode of Ign...

Dive into the world of high acuity marketing, for specialized services like cardiology, orthopedics, and plastic surgery, and discover how it differs from low acuity marketing, which targets areas such as dental care, urgent care, and veterinary services. Join us on this episode of Ignite as our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone discuss high acuity and low a...

Call analytics has become an indispensable tool in the healthcare industry and Liine is at the forefront of this revolution. On this episode of Ignite, our hosts, CEO, Alex Membrillo, SVP of Strategy and Analytics, Rich Briddock and Chief Revenue Officer at Liine, Charlie Winn, discuss the significance of call analytics for healthcare and share insights on how Liine helps providers optimize their...

In today's digital era, streaming services have become an integral part of our lives, offering hours of binge-worthy content right at our fingertips. With the rise in high-speed internet availability and the increased popularity of content consumption, the streaming wars have given birth to a groundbreaking marketing innovation: Connected TV (CTV) and Over-The-Top (OTT) advertising. On this episod...

Even the most creative marketing campaigns can fail if it doesn't reach the intended audience. So, how do you ensure your brand shows up when patients seek care? On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock dig into best practices for defining your audience, common challenges healthcare groups face, and how to leverage machine learning...

In honor of Mental Health Awareness Month, our Ignite hosts Lauren Leone, SVP of Healthcare Marketing, and Rich Briddock, SVP of Strategy and Analytics, dig into the latest marketing trends and best practices in behavioral health marketing. The behavioral health industry is expansive and encompasses a wide range of services. From inpatient treatment to ABA therapy, Lauren and Rich discuss how mark...

In honor of Mental Health Awareness Month, our Ignite hosts Lauren Leone, SVP of Healthcare Marketing, and Rich Briddock, SVP of Strategy and Analytics, dig into the latest marketing trends and best practices within the behavioral health industry. In episode one of this two-part series, the behavioral health experts discuss everything from how the industry has evolved in recent years and what mark...

On this episode of Ignite, Cardinal CEO Alex Membrillo, and Area Managing Partner & CMO at Chief Outsiders Paul Sparrow, go back to the basics and dissect the marketing engine. Too often, healthcare marketers jump directly into patient acquisition tactics without paying attention to the organization's overall objectives. Join two marketing experts as they discus: - The three phases to an effective...

With 30+ years of healthcare experience, Lynn Robbins, Vice President of Marketing at Traditions Health joins Cardinal CEO, Alex Membrillo, to share her insights into the world of home health, palliative care, and hospice marketing. From conducting market research to navigating staffing shortages, the two healthcare marketing experts cover it all. So, tune into this episode of Ignite to hear the l...

The world of healthcare marketing is changing. Recent FTC complaints against GoodRX and BetterHelp,  have caused the government to refine guidelines around the type of information that healthcare companies are allowed to share with marketing technology providers. So, what does this mean for healthcare advertisers? On this episode of Ignite, our hosts, Director of Marketing, Ashley Petrochenko and...

To provide a positive patient experience, healthcare organizations need to consider every aspect of the patient journey, including the call center. While digital marketing can attract potential patients, having a fully-optimized patient acquisition strategy means nothing if your call centers aren't handling incoming leads appropriately. Join Cardinal's CEO, Alex Membrillo and special guest Michele...

Leveraging the power of analytics to your advantage empowers smarter campaigns and supercharges growth. However, increasing data restrictions, new technology platforms, and the complexity of multi-site healthcare marketing have made it more difficult than ever to gain insight into marketing and business performance. On this episode of Ignite, our hosts, SVP of Strategy and Analytics, Rich Briddock...

If one of your goals is to sell your practice in the future, now is the time to start planning. To ensure the highest possible valuation and a smooth transaction, you must have a strong operational, fiscal, and digital foundation. On this episode of Ignite, Craig Sager and Steven Grassa of Provident Healthcare Partners join Cardinal's Alex Membrillo and Lauren Leone to explore how to professionali...

Healthcare organizations rely on accurate data to make strategic marketing decisions and gain a better understanding of the patient journey. With Google announcing the end of Universal Analytics in favor of Google Analytics 4, healthcare groups are encouraged to migrate to the newer platform ASAP, before the automatic switch on July 1, 2023. Though GA4's capabilities are beneficial, data is only s...

The popularity of ChatGPT has been widely recognized, leading Google to create Bard, their own version of the chatbot. Bard hasn't officially launched yet, but the new AI is expected to have a huge impact on the healthcare industry and search engine optimization. It's important to note that while AI technology is a helpful marketing tool, to provide the most valuable content to patients, human str...

Typically, healthcare marketers often stay hyper-focused on new patient acquisition. Unfortunately, this stance means that many groups leave money on the table by ignoring a much warmer audience— the existing patient. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, dive into best practices that will help you reactivate your existing custome...

Patient education plays a vital role in healthcare marketing. By creating educational, authentic content, healthcare providers can better engage patients and encourage them to take a more active role in their own care. This leads to more accurate diagnoses, better health outcomes, and improved patient satisfaction. This week on Ignite, Cardinal's CEO, Alex Membrillo is joined by special guest Ther...

Patient journey maps are a powerful tool that can revolutionize healthcare marketing. By understanding the different stages and touchpoints of a patient's experience, healthcare marketers can gain valuable insights into the challenges and opportunities they face. This leads to higher patient engagement, better outcomes, and a more comprehensive marketing approach. On this episode of Ignite, our ho...