iGaming World: Day to Day

Lucas Tylty has claimed the title of Best Influencer 2026, and the buzz is real! From tireless dedication to building strong partnerships, Lucas has mastered the art of connecting with audiences and amplifying his influence in the digital space. This interview with SiGMA News reporter Carolina Vallejo dives into what drives his success, the strategies behind his growth, and what fans can expect in...

In this exclusive interview from the SiGMA Americas 2026 Media Zone, Leonardo Baptista discusses how Brazil’s regulated gaming market is reshaping digital payments across Latin America. From handling massive transaction spikes during major football events to the future of Pix, crypto integration, biometric onboarding, and blockchain-powered wallets, Baptista shares Pay4Fun’s vision for scaling sec...

Melbet claims the Best Affiliate Program of 2026! Join SiGMA News writer Carolina Vallejo as she interviews Melbet to uncover the strategy behind 15 years of affiliate excellence. Discover how Melbet drives partner loyalty, grows together with affiliates, and plans to expand into new markets in 2026-2027. Whether you’re an operator, affiliate, or industry observer, gain exclusive insights on what...

BetBoom has claimed the spotlight as the Best E-Sports Operator of 2026! Join SiGMA News reporter Carolina Vallejo as she dives into what sets BetBoom apart in the fiercely competitive world of e-sports. From pioneering strategies to a dedicated team and innovative approaches, BetBoom shares the secrets behind their award-winning performance. Learn how they balance fan engagement, partnerships, an...

Step inside the rapidly evolving world of sports betting in Brazil. In this exclusive SiGMA News interview, Amir Somoggi, Managing Director at Sports Value, shares how the explosive growth of sports betting is reshaping sponsorship strategies, marketing approaches, and fan engagement in Brazilian football. From the rise of digital activation to data-driven sponsorships and leveraging fan insights,...

In this in-depth interview with SiGMA, Tom Light, Founder and CEO of FIRST , breaks down how the company scaled from zero to becoming the fastest-growing sportsbook engine globally. From data-driven decision-making and tier-one product philosophy to speed, scalability, and emerging market dominance, Tom shares unfiltered insights on what legacy providers get wrong and how FIRST is changing the gam...

In this episode of Bet She Did, SiGMA News host Cyrielle Delmas sits down with Fabiola Olaso, Marketing Director, Global Acquisition and Growth Advisor, to explore a career shaped by curiosity, adaptability, and bold decision-making in the iGaming industry. From an unexpected start in Costa Rica, where she entered iGaming almost by chance, to becoming a Marketing Director across Europe, Fabiola’s...

At BiS SiGMA South America 2026, Bruno Omori discusses how Brazil’s regulated gaming market could reshape tourism, hospitality, and economic development across the country. From integrated resort casinos and VLT expansion in hotels to partnerships with state lotteries and sports bars, Omori explains how gaming can strengthen tourist destinations, generate billions in investment, and create million...

Fresh from winning Best Sportsbook Operator 2026, representatives from 1xBet discuss the strategy, innovation, and customer-first approach driving the brand’s continued global expansion. In this exclusive interview from the SiGMA Americas 2026 awards floor, the team reflects on the importance of sportsbook excellence, player protection, new licensing opportunities, and collaboration with the SiGMA...

At the SiGMA Europe Awards 2026, Optimove celebrates winning Best Customer Retention 2026 and shares how AI-powered innovation is reshaping CRM and player engagement across the gaming industry. In this exclusive interview, the team discusses the rise of positionless marketing, increasing regulatory pressures, and the growing need for operators to achieve more with fewer resources. The conversation...

Fresh off winning Best Marketing Campaign 2026, Lambda Gaming shares its bold vision for the future at the SiGMA Awards. In this energetic backstage interview, Yogi discusses the company’s rapid rise, the importance of speed in modern gaming, and how innovation continues to shape Lambda Gaming’s strategy as it moves into 2027. From a 14-hour journey from Georgia to taking centre stage at SiGMA, th...

Yo Dragon by PopOK Gaming takes the spotlight as the Most Played Game of 2026! Join Carolina Vallejo as she talks to Risa about the hard work, team dedication, and player love that propelled Yo Dragon to the top. Discover what drives its massive popularity, the strategies behind its success, and the ambitious plans for 2026-2027, including exciting market expansions and future hits. Whether you’re...

How does competition law shape everyday life and business in Malta? In this interview, Dr Melchior Vella discusses the role of the Office for Competition within the Malta Competition and Consumer Affairs Authority and explains how fair competition protects consumers, supports businesses, and strengthens Malta’s economy. The conversation explores merger control, antitrust enforcement, dominant mark...

In this exclusive interview from the SiGMA Americas Summit 2026, Felipe Pessota speaks with Simon Westbury about the rapid evolution of Latin America’s betting landscape. From Brazil’s newly regulated market to the importance of localisation, player protection, and AI-driven compliance tools, Westbury shares insights into what separates long-term operators from short-term entrants. The discussion...

At SiGMA Africa 2026, Ed Dickerson, Co-Founder & CCO at Greco, breaks down the evolving world of bonus abuse and fraud in iGaming. From AI-driven fraud tactics to gameplay-based detection, he explains why the industry is locked in a constant arms race. Discover how operators can identify risky behaviour, optimise bonus strategies and improve player experience without heavy-handed restrictions....

At SiGMA industry discussion, Christos Zoulianitis and Mila Terzi explore how gaming has shifted towards data-led decision making, AI integration and heightened regulatory complexity. The conversation highlights the growing importance of adaptability, compliance-ready technology and high quality content in an increasingly competitive market. Speakers examine operator priorities including partnersh...

Against the backdrop of SiGMA Africa 2026, watch the highlights from the SiGMA Startup Pitch Competition, where innovative startups battle it out in front of expert judges. From AI-powered sports betting platforms to financial wellness gaming solutions, and a groundbreaking betting exchange concept, this session is packed with bold ideas and sharp Q&A. Discover how founders pitch, defend their...

At SiGMA Africa 2026, Mercy Mutiria, Reporter for SiGMA News, sits down with Ulrik Bengtsson, Group CEO of Sun International. In this Media Lounge interview, Ulrik shares insights on transitioning from global giants like William Hill and Betsson to leading a major African operator. The discussion explores omni-channel strategy, combining digital and land-based experiences, and leadership principle...

At SiGMA Africa, Carl Lewis, Reporter for SiGMA News, sits down with Nicole Daniels, HR Manager at 10bet, to discuss recruitment, diversity and talent challenges in South Africa’s fast-growing gaming sector. Nicole shares insights on hiring local talent, building strong workplace culture and addressing the shortage of experienced professionals. The conversation highlights opportunities for young p...

In this exclusive interview brought to you by SiGMA, Lukas Robinson, ambassador for the SiGMA Poker Tour, shares his insights on balancing competitive play with promoting the brand. Lukas talks about his experience playing poker in Brazil, the vibrant poker community, and his journey as a content creator. He dives into how poker is more than just a game, it’s an experience. With tips for aspiring...

In this exclusive interview at SiGMA, Marco Trucco, CMO of Immense Group, shares his journey from leading GG Poker's European expansion to driving innovation at Immense Group. With a focus on tough markets like the UK and Sweden, Marco discusses how the company is adapting to new challenges, embracing unique features like "Battle of Slots," and navigating regulatory obstacles. As the company trans...

Fresh from the AFRC Awards stage, content creator and streamer Shankcomics reacts to winning the Best Streamer 2026 award. In this candid interview, he shares his surprise at receiving the honour, reflects on the importance of his loyal “Lead Gang” community, and explains how fan support continues to fuel his streaming journey. The conversation highlights the growing influence of Africa’s streamin...

At SiGMA Africa 2026, Gail Odgers, Head of Marketing at Virgin Bet South Africa, shares insights on launching a global brand in a fast-growing, competitive market. From leveraging brand power and localisation to building trust and responsible advertising, she explains what it takes to succeed in South Africa’s booming iGaming space. The conversation also explores evolving player expectations, loya...

Dr Thembi Shilenge reflects on receiving the Best Influencer 2026 award, highlighting her commitment to community impact and value-driven content creation. In conversation following the ceremony, she underscores the importance of consistency and knowledge sharing as core pillars of her success. By focusing on educating her audience and spotlighting emerging market trends, she positions herself as...

Following its win for Best Testing Lab Innovation 2026 at SiGMA Africa, Global Lab shares insights into the company’s rapid growth, transparent certification systems, and future ambitions across the African gaming market. In this exclusive interview, the team discusses how its technology-driven approach is helping operators and providers simplify compliance processes through faster, more flexible...