iGaming World: Day to Day

At SiGMA Central Europe 2025 in Rome, the panel titled So You Think You Can SEO? brought together leading SEO experts to debate winning strategies in modern search. The speakers explored technical SEO, AI and LLMs, content strategy, client-side vs server-side rendering, link building, localisation and long-term growth in iGaming. With live demos and audience voting, the panel delivered practical i...

At SiGMA Central Europe 2025 in Rome, the panel titled Retention By Design: Turning AI, Data and Loyalty Into Lasting Player Value explores how AI, data and loyalty strategies can be designed to create lasting player value in the gaming industry. The panel was moderated by Jochen Biewer, Managing Director at Chevron Group and features insights from Alena Tsuranova, CCO of Megafair, Stanisław Szost...

During SiGMA Central Europe 2025 in Rome, this in-depth panel explores ESG, sustainability and the social balance sheet of gaming. Titled Balancing the Ledger: ESG, Sustainability & The Social Balance Sheet of Gaming, the discussion brings together policymakers, compliance leaders and sustainability experts to examine how regulated gaming impacts national security, legality, social responsibil...

At SiGMA Central Europe 2025 in Rome, the keynote titled When Algorithms Break the Law is presented by Prof. Stefano Filletti, Head of the Department of Criminal Law at the University of Malta. In this thought-provoking session, Prof. Filletti examines one of the most complex challenges facing modern regulation, which is criminal liability when artificial intelligence acts autonomously and illegal...

In this panel discussion, Oliver de Bono, Co-Founder & CCO at Quantum Gaming, moderates a timely conversation on India’s 2025 Real Money Gaming (RMG) ban and its far-reaching implications. Joined by Jay Sayta, Technology & Gaming Lawyer and Pranati Pandit, Advocate at MMB Legal, the panel breaks down what the legislation really says, why it was rushed through Parliament and which gaming ve...

At SiGMA Central Europe 2025 in Rome, the keynote titled Accountability By Design: Keeping Operators in the AI Gaming Loop, delivered by Martina Galea, Student at the University of Malta, examines how iGaming operators can mitigate criminal liability when AI systems act illegally. Using a layered cake model, she outlines three preventative measures, AI ethical review boards, algorithmic audits and...

At SiGMA Central Europe 2025 in Rome, this panel titled Affiliate Tech in Action: Real-Time Tracking, Compliance & Payout Automation brought together leading voices in affiliate technology. Moderated by Lotte Kempe, Director of Sales at Affiliate Alliance, the discussion features Vlad Bondarenko, Head of Product at ReferOn, Brendon Spiteri, Head of Commercial at Routy, and Clinton Cutajar, CTO...

South Asia is quietly becoming one of the most important battlegrounds for crypto and Web3 adoption. In this exclusive interview from SiGMA Central Europe 2025, Evan Luthra, Founding Partner at KOL Capital, explains why emerging markets could leapfrog traditional finance and go straight to Web3. Drawing on a decade of investing across 700+ startups, Evan breaks down why execution, not hype, kills...

Paid media is getting squeezed but influencer-led acquisition is evolving fast. In a market where trust is the currency and compliance is non-negotiable, “Affiliate 2.0” is about building content that converts without feeling like an ad. Recorded at SiGMA Central Europe 2025, this panel is moderated by Renz Gonzales (Head of Business Development, PropellerAds) with Vitaly Balakhonov (Brand Growth...

At SiGMA Central Europe 2025 in Rome, this keynote titled Building the Trust & Ops Layer for iGaming Affiliates: From Turbulence to Measurable Outcomes is delivered by Olha Maksymova, Founder & CEO of Holy Traff. Drawing on real industry data, scam cases and cross-industry examples, Olha explores why chaos has become embedded in affiliate marketing and how lack of structure erodes trust, t...

AI influencers are already entering affiliate marketing and they’re changing the rules at scale. But if a creator isn’t real, can audiences still trust what they promote? Recorded at SiGMA South Asia 2025, this panel explores how virtual personalities are reshaping influencer campaigns, pricing, and performance. Moderator Ashutosh Rawat (Founder & CEO, Game Insider) is joined by Felipe Pastene...

Cyrielle Delmans, Reporter for SiGMA News, sits down with Gustaf Hoffstedt, Secretary General at BOS, to discuss the future of online gambling regulation in Europe. Hoffstedt explains why banning bonuses or restricting advertising could push players toward unlicensed markets, risking consumer protection. He shares insights from his political background and Sweden’s transition from monopoly to a li...

At SiGMA Central Europe 2025 in Rome, the panel titled Operator-Affiliate Synergy: Tech Tools That Turbocharge ROI, explored how operators, affiliates and technology platforms collaborate to maximise performance. Moderated by Marcin Kumięga, Business Development Director, Voluum, with panelists Clemence Dujardin Group CEO, MyAffiliates, Joe Hatch, VP Product, StatsDrone, Nataliia Lavruk, Head of A...

At SiGMA Central Europe 2025, we explored RFI > AI: Real Human Intelligence in The Age of Automation, a panel moderated by Yancy Naughton, Founder of Has Traffic, with insights from Devin Holmberg, Co-Founder of Richmond Street and Stefan Muehlbauer (AffPal), Advisor at Catstats.ai. They discussed the evolving role of AI in affiliate management, iGaming and recruitment and why human relationshi...

AI is shifting from prediction to reasoning and that changes everything for regulated industries. If machines can’t explain their choices, businesses can’t trust them, control them, or insure them. In this keynote from AIBC Central Europe 2025, Dr Angelo Dalli (CSO & CTO, UMNAI) breaks down the next wave of AI: explainability, trust, and “Hybrid Intelligence” combining neural networks with sym...

AI agents aren’t just chatbots but they’re digital workers that can act, remember, and operate 24/7. But how much autonomy is too much, and who is accountable when things go wrong? Recorded at SiGMA South Asia 2025, this panel is moderated by Mark Flores Martin (CEO, XGENIA) with Jeevan Gnanam (Founder, Vector AI), Rajkumar Kanagasingam (Industry Fellow, Global Fintech Institute – Singapore) and D...

At SiGMA South Asia 2025, the conversation around artificial intelligence took centre stage with the keynote titled Becoming AI First: What Cricket Can Teach Us About AI. Delivered by Mark Flores Martin, CEO of XGENIA, the session explored how lessons from the cricket field can inform the way enterprises design, deploy and scale AI systems. Using cricket as a powerful analogy, Mark breaks down the...

At SiGMA Central Europe 2025, the high-energy panel titled CMO Roulette: Truth or Dare put top iGaming CMOs in the hot seat for a no-holds-barred showdown. Alex Gitsik, CMO of Soft2Bet, Gor Chatyan, Deputy CMO of SoftConstruct, Paul Puolakka, CMO of Mr. Gamble, and Lucie Kadlecova, CMO of Aviatrix revealed their boldest marketing experiments, biggest flops and wildest campaign ideas. Spinning the...

At SiGMA Central Europe 2025 in Rome, industry experts came together for the panel titled Cross-Market Learnings & First-Mover Strategies. The discussion was moderated by Guilherme Graziani, Head of Business Development at OddsGate. Joining him were Maurizio Soccodato, Senior Advisor at Global Lab, Giusy Campo, Head of Compliance at Groovetech, Mike de Graaff, Chief Compliance Officer at BetCo...

Not every bonus should follow a global playbook. In fast-evolving South Asian markets, hyper-local promotions are proving far more powerful than one-size-fits-all offers. In this exclusive panel from SiGMA South Asia 2025, industry experts unpack how micro-bets and culturally tuned promotions can drive higher conversion, stronger loyalty, and better ROI, without breaching compliance. Moderated by...

The AIBC Startup Pitch at SiGMA Central Europe 2025 in Rome brought together five ambitious startups competing to impress a panel of seasoned investors and industry leaders. Thrilled Labs, Babushka, Vitalentum, Appletree and SuperSiuu pitched innovative ideas spanning Web3, AI, gaming, ESG and digital ecosystems. The judging panel featured Roberto Magnifico, Partner & Board Member, Zest Innova...

AI is not only becoming a supportive tool, but also the foundation of how new companies are built. In this exclusive panel from SiGMA Central Europe 2025, industry leaders explore how generative AI is reshaping startup economics, founder profiles, and the rules of scale. Moderated by Karen Jouve, Co-Founder & CEO of Doors3, the session features Keith Zammit, Gil Solomon, James Spiteri Staines,...

At SiGMA Central Europe 2025, the panel titled Hot Seat: Quickfire AI Insights Quiz delivered fast, unfiltered perspectives from leading investors and AI executives. Moderated by Olga Yaroshevsky, Managing Director at SiGMA AIBC, the session featured Vladimir Malakchi, CEO & Managing Partner, Xanada Investments, Vinícius Moraes de Carvalho, Investment Partner, Ikigai Ventures, Austeja Lazaravi...

As operators expand across Asia and beyond, regulatory fragmentation is becoming one of the biggest barriers to scale. In this exclusive interview from SiGMA Central Europe 2025,  Katerina Shepetenko , Managing Partner at  Legal Pilot , explains how gaming businesses can future-proof their legal and compliance structures. She explores emerging regulatory convergence across Asia, the role of AI in...

At SiGMA South Asia 2025 in Sri Lanka, the fireside chat titled The Winner’s Circle: Scaling After the Pitch brought together Moderator Jenny Ortiz-Bolivar, Asia Lead Senior Journalist at SiGMA Group, and Yash Gupta, Founder & Director of Credexon, to discuss what truly happens after the startup spotlight fades. Drawing from his experience competing in the SiGMA Startup Pitch, Yash shares how...