Holden Advisors

If Prices Could Talk

Business EN ↓ 52 episodes

Welcome to If Prices Could Talk, the podcast where we explore the strategies and tactics that drive effective pricing, sales, and negotiations in B2B.Join us for candid conversations with thought leaders and industry experts as we dive into what’s working, what’s changing, and how to build and sustain pricing power in today’s markets. We’ll explore tactical approaches to value-based pricing, improving sales effectiveness, and best practices for negotiating with backbone.

Author

Holden Advisors

Episodes

Apple’s $3499 Vision Pro and Boeing's negotiations with the Air Force 24.02.2024 24:39

The team discusses the pricing and overall positioning for Apple’s Vision Pro, their competition with Meta, and new product pricing for big tech. We also discuss Boeing's public negotiations with the Air Force, strategy and roadblocks for each side, and what their approaches are telling us about the future. If Prices Could Talk roundtable discussion with Jeet Mukherjee, Pete Morelli, Adnan Akbari,...

Emerson's hardware to software transformation with Debi Prickette 11.01.2024 39:52

Today's episode is with Debi Prickette, Director of Decision Support and Sales Analytics at Emerson, and Pete Morelli, Vice President at Holden Advisors about taking on the transformation to SaaS pricing. Topics include the approach, process, and results of a recent initiative with Emerson to transition to a software-first business model. Emerson is the global technology, software and engineering...