IEDA Podcast

Look over the shoulder of fellow IEDA member Bret Creech to see some simple tools and ideas he uses to widen his prospect net and make it easier for equipment buyers to find and communicate with him. He's got a funky business name – Mr. Machinaria­– and his business card reflects a daredevil level of creative branding. Early in his career, Creech worked for two different Cat dealers' used equipmen...

Winning deals, rental contracts, parts and service sales, and customer loyalty does not happen accidentally. Rental entrepreneur and dealer consultant Larry Kaye says if you want to win consistently, you need to follow the example of pro coaches who remarkably and consistently win – no matter how many times they move from team to team. They do so because they committed to being a student of the ga...

How can you slow the continuous churn-and-burn loss of customers this year? Simple, says digital marketing expert Steve Clegg: Start using a third-party service to conduct telephone Customer Satisfaction Surveys. Dealers who embrace this system can cut customer defection by over 30% while actually doubling customer transactions! In this episode, Steve tells you not only why surveys work, he explai...

The No. 1 ranking issue keeping business owners across all industries awake at night is still the problem of finding enough skilled people to  fill available positions. In this edition, renowned industry educator Ron Slee provides practical, actionable takeaways for solving the labor shortage under your own roof. Ron is one of the foremost global authorities on dealer product support and operation...

While equipment shortages continue, what are the biggest pain points from a rental perspective? Is anyone letting go of low-hour machines from their rental fleets these days? And what will happen at Orlando auctions this coming winter? Jarrett Harris, director of Cyclicals Research, OTR, rejoins host Kim Phelan for a Part 2 discussion about the present markets and their supply chains––and what it...

We get it: It's a bizarre market of exploding demand and imploding supply. But dealers – and everyone in the heavy equipment industry, for that matter – are sick of hearing the word "unprecedented" inserted in front of whatever the latest phenomenon is in this year's comedy of errors. So says OTR's director of Cyclicals Research, Jarrett Harris, who personally and regularly engages with North Amer...

Clay Padilla is a second-generation heavy construction contractor based near Albuquerque, N.M., and a rental customer of an IEDA member dealer. He started his Native American-owned firm at the age of 23 and has built it into a stable, growing company serving heavy civil and utility sectors, predominantly working under federal contracts on tribal land. He graciously accepted our invitation for an i...

Heather heralds from EquipmentWatch, a service of Informa, where she is the analytics lead of asset intelligence, producing a monthly market report for used construction, lift and ag equipment, as well as a quarterly rental report. In the August Q&A, she highlights noteworthy findings from the recent editions of both reports and discusses trends in valuation, availability, unit age, utilization an...

In this episode, we're joined by Gay Gordon-Byrne, Executive Director of the Repair Association. We unpack the fundamental OEM arguments against Right to Repair and explain why independent equipment dealers should have the same, 100% access for servicing a machine that an OEM-authorized dealer has. Listen in as Gay brings us up to date on recent federal developments, too!

Rick Newman started Newman Tractor 45 years ago. Today, rental is about half of his business. He has also made changes in his business model to adjust to changes in the used equipment market –– his company now represents five lines of OEM machinery in designated territories. Rick is also a big believer in adding value wherever he can.  Connect with Rick on LinkedIn Newman Tractor Official Website

The dynamics of a family business can be tricky to navigate; but, if approached from the right angle, can lead to great success. The Geurinks of HES Equipment share their insights into the challenges and successes of running a family business.

Tune in to hear from Al Niece, IEDA Board Member and Owner of Niece Equipment, LP in Austin TX. Al discusses how his military experience shaped him into the business owner he is today as well as some trends within the industry's workforce.

Host, Kim Hedges, catches up with Steve Udelson - Managing Partner of Easton Sales & Rentals and current IEDA Board Member. Steve shares his insight on the effect of the pandemic on the industry as a whole as well as his own business. Tune in today!

Get to know IEDA Board Member and VP of Calvin Group Inc, Mike Pentz. Kim and Mike discuss the uniqueness of his business and how the IEDA supports members like Mike, both professionally and personally.  

Tune in to hear from Matt DeWitt, Co-owner of DeWitt Equipment Remarketing and current IEDA Board Member, and learn what the concept of "remarketing" is all about it. 

This month's guest is Dallas Robertson, Owner and Founder of Robertson Equipment International and IEDA Board Member.

Host, Kim Hedges, sits down with Donnie Fetters of Performance Equipment out of Erie, CO.

In the first-ever IEDA Podcast, we interview Jeff Miller - President of Trophy Tractor out of Grand Prairie, TX and current IEDA Board Member.