Ideas for Real Estate Podcast

Instagram is clearly stating they want users creating Reels and sharing video content on the platform. So what does that mean for Realtors in their social media marketing? I'm sharing tips on what you can do to keep up and continue effective real estate marketing on Instagram through what to post, engaging with potential customers and more! Learn more & join The Marketing Suite:  https://ideasforr...

Instagram just rolled out a new feature that doesn't create any more work on your part, benefits you, and is easy to do! The new 'pinned posts' feature allows you to direct attention exactly where you want it, and that gives you opportunities for your real estate business! So, in today's episode I'm sharing exactly what pinned posts are, how to use them, and the type of content you'll want to feat...

Imagine your ideal customer is ready to buy their next home. They're not 100% sure where they want to live or are familiar with the area. So, they head online, like so many of us do, and start researching. They want to learn about the neighborhoods, greater community, and lifestyle in addition to finding the perfect home. Next, imagine a home seller goes online to find a reputable agent who specia...

This week, I'm sharing a replay of one of my most popular episodes "How to Find & Engage Your Next Homebuyer or Seller on Instagram." Because when we post on social media, we often get so caught up in coming up with our own content, getting more likes on everything we share, and driving the number of followers up. But are we missing out on a key opportunity? In this episode, we're talking about ho...

In this week's episode, I'm answering Realtor questions & sharing top tips for connecting with more customers through social media! I'm sharing exactly how to overcome:  - What to post on social - How to get engagement  - How to be consistent - & how to get into the right mindset when it comes to social media This is a very special episode because it is a replay of an exclusive Live Coaching Sessi...

One of the best ways to stay top of mind and encourage business opportunities as a Realtor is through email marketing! Email is a valuable form of communication, and the right conversation can lead to your next closing.  So, in today's episode I'm sharing: - why you should make email newsletters a priority - the content framework to follow - and the best practices that lead to more results! 👉 Joi...

This week, we're celebrating a milestone at the Ideas for Real Estate podcast - 100 episodes! So, thank you for tuning in and following along. My goal has always been to show up with strategic marketing to help you grow your business, and that commitment continues with the newest go-to resource I'm sharing with you today! I'm so proud to share with you The Marketing Suite from Ideas for Real Estat...

Ever feel like you're wasting time on social? Not sure what to post to get results and actually grow your business?  Then don't miss my free Realtor Webinar: How To Show Up On Social With A Content Strategy That Works! RSVP & save your spot: https://ideasforrealestate.com/trainings/social-media-content-strategy-for-realtors You'll Takeaway from the Masterclass: - Exactly what to post on social and...

While it might seem like you were just setting your 2022 business goals for your real estate career, we're already six months into your business and marketing plan! So in this episode, let's do an honest check-in with your real estate marketing to position you for success in 2022. We're talking:  - the five easy but eye-opening steps you should be doing - what to consider when it comes to your mar...

I've been busy behind the scenes working on a very exciting project that I cannot wait to bring to you very soon! So stay tuned for an upcoming announcement, and in the meantime, I hope you enjoy this replay of one of my top episodes on new construction marketing! - Are you looking to show up on social, brand yourself in your local community, attract new customers, and consistently market yourself...

Branding is the foundation of your real estate marketing and a pathway to growing your business. But how exactly do you get started with a modern Realtor branding strategy that helps you attract more home buyers and sellers? In today's episode, I'm sharing three strategies that will set you up for success in your branding for real estate! We're talking: - the customer-centric approach to connect y...

While it's not a new real estate marketing concept, geographic farming is worth a second look when it comes to your strategy. The principles and best practices of this traditional approach can be amplified when we give it a modern spin. It can help you identify opportunities, stand out from your competition, and ultimately work with more customers. So, in today's episode, I'm sharing how to levera...

As a Realtor, if you're not getting the results you're looking for from your marketing efforts, you're constantly spinning your wheels, or you're feeling frustrated, we have to face a hard fact:  your real estate marketing isn't working for you.  So in today's episode ,  whether you need a small boost or major improvement, I'm sharing seven reasons why your real estate marketing isn't working and...

It's possible to build a successful Real Estate business & Realtor brand without annoying sales strategies! So in today's episode, I'm sharing 4 top tips to create trust in your Realtor marketing that genuinely connects you with home buyers & sellers and helps grow your business through authentic connection - We're talking: The kind of content to share on social to build trust Balancing promotiona...

Showing up on Instagram Stories should be part of your real estate marketing strategy. It's a genuine way to show off who you are and form connections, whether you're a solo Realtor, team, or brokerage! So in today's episode, I'm sharing: - Ideas for what to post on Instagram Stories - Tips for using highlights in your marketing & branding - How Instagram Stories can help you form connections with...

As a Realtor, working with more home buyers & sellers thanks to Instagram is entirely possible. In fact, Instagram is my preferred social platform to build a brand as an agent and develop relationships that lead to closings! But I recommend a personalized approach to Instagram built on seven key steps designed to work for you, in your market, and to attract your dream customers. So in today's epis...

When building your Realtor branding, you want home buyers and sellers to remember you for real estate and how you can help them. But a 'you' centered brand may cause you to miss out on business. So in this week's episode, I'm sharing three reasons why you should focus on your customers when building your overall brand strategy. We're taking:   - Your branding as a business decision - Your brand's...

As a Realtor, your sphere is one of the greatest assets you have in your business. So in today's episode, you'll learn how to engage your sphere through a social media marketing strategy for repeat & referral business! We're talking: - The exact content to share for your sphere - The right type of social accounts to use - My top tips for consistently & authentically engaging your sphere on social ...

Instagram Reels can increase your reach on social media as a Realtor meaning more potential home buyers & sellers viewing your posts - exactly what we want with your real estate marketing strategy!  But what if I told you they don't have to be challenging to make?  In fact, I have three sure-fire ways for you to show up on Reels in an easy but effective way! So in today's episode, I'm sharing 3 Ea...

In today's episode, I'm revealing my favorite new tech tool that seamlessly transcribes audio to text. You might be surprised by all the ways this tool makes you more productive by saving you time on note-taking, aiding in customer communication, and even maximizing your real estate marketing content. We're talking: - Using AI to save time with note-taking and improve communications in your busine...

There's been such an increase in the number of new REALTORS joining the Real Estate industry, and I've had a number of new agents contacting me with marketing questions. So I wanted to replay episode 36 of the podcast - How to Market Yourself on Social as a New REALTOR - as I think it will answer a lot of questions and be a valuable resource for those of you just getting started in the industry. I...

In today's episode, let's have a candid conversation about working through the challenging, frustrating, and overwhelming parts of life and throughout your real estate career to get to all the good stuff that lies ahead! We're talking: - Leaning into acceptance instead of negativity⁠ - Finding strength in support⁠ - Doing what you can when you can⁠ - Focusing on what's truly important⁠ View Comple...

In this week's episode, I'm addressing the question that's top of mind for many agents - "do you really need a real estate website for your REALTOR marketing?" We're talking about:  - the seven reasons to consider having a real estate website - how to use your website to attract leads and grow your business and career as a REALTOR - why you could be losing business without your own website View Co...

Many agents feel uncomfortable promoting themselves as the face of their REALTOR brand. So, in today's special podcast episode, we're getting real about showing up with confidence in your real estate branding and marketing! We're talking about:  - my personal story on showing up with confidence - changing your mindset when it comes to your brand and marketing - tips for overcoming struggles with c...

How do you ensure your Real Estate marketing efforts are not only effective but also in compliance? In this week's episode we're talking:  - What REALTORS should keep in mind to be proactive about the laws, rules, and regulations to adhere to when it comes to advertising and marketing - Where to find real estate advertising rules, laws, and guidelines that impact you as an agent - Common marketing...