Ideal Practice

One of the hardest lessons we have to learn when we start a private practice is that we actually have to market ourselves . 😬 Now, I don't know about you, but I sure didn't take any marketing classes in grad school. And at the time, I wouldn’t have wanted to!  But I know better now.    And I know that this is a skill that you simply MUST master, if you want to get in front of the right...

OK guys, let’s talk about something that freaks you out. 😱. No, it's not money .  Today, we're turning to that OTHER thing that freaks us all out … being on camera. Eeeeek!! 😰 But seriously, as uncomfortable as this might seem, putting yourself out there is an essential part of growing your Ideal Practice. Otherwise, how will your people find you if you're not visible to them? Sho...

People don’t buy what you do, they buy why you do it. - Simon Sinek Simon Sinek is known for having one of the most watched TED Talks in the history of that platform. Have you seen it? If so - then you’ve probably heard this quote before. He’s right. And today on the podcast, I want to take a closer look at what that even means. Your why is the belief that you hold about your work, your business a...

Hey there, everyone! So, for the past few weeks, I have been talking a lot about packages. Way back in episode #95, we talked about why adding packages can help to grow your practice.  In #112, I showed you how to craft a service-based package for your repeat clients. In #113, I gave you a full blown training on how to design a signature package to really level up your practice. Today, I want to c...

I am very, very excited about today’s episode, my friends.  This topic is near and dear to my heart, and it’s something that I think we all need desperately. Today we’re talking about the importance of having a sacred practice in your life … finding a way to reconnect with your own soul, your own heart, and making time each day to honor that. 🥰 Today, you get to meet the lovely Tania Ho, owner of...

Hey folks, I want you to think about something for a minute. Just imagine if there was a way to … Offer more to your clients and help them get better results. Build loyalty, establish a deeper connection, and build an ongoing relationship with them at the same time. Stabilize your workflow and your income . Build credibility, and stand out from others in your industry. Increase your income by leve...

Hey there, everyone - Today we are talking about packages … what they are, how to add them to your business, what they should include, and much, MUCH more. If you have an insurance-based private practice and you’re eager to make the shift to private pay, you’ll love this episode, because we are going to talk about how you can make that payment option more attractive for your future clients ( win,...

I have a treat for you today, folks.  I’m talking to someone who has perfected the art of building her very own Ideal Practice©, and her story is nothing short of inspiring. 🥰 I’m talking to Kim Lange, a former teacher, child and adolescent therapist, and now digital product creator and mentor. In this episode, you’ll hear how Kim took her knack for pulling together resources for parents and turn...

Can you believe it folks? We are HALFWAY through the year already! 😱 So how are things tracking for you?  How are you doing with the goals you set back at the beginning of the year? Have you accomplished some of them? All of them?  None of them?  Or - maybe some of those goals don’t quite fit anymore, because things have changed. No worries. It happens. And - that’s why this is the perfect time f...

If you’ve followed me for a while, you’ll know that I talk often about the 7 Pillars of an Ideal Practice ©, that is, what it takes to build a thriving, healthy private practice … Purpose, People, Product, Process, Payment, Promotion, and Perspective. Well, today I want to talk about the one Pillar that a surprising number of you struggle with: your processes .  That is: the habits, systems and bo...

If there’s one topic that makes us all break out in hives at the thought of it, it’s marketing. 😵‍ Marketing is such an essential part of any successful practice, but for a LOT of you, I know the concept itself just brings up images of used car salesmen out to run a scam. Yeah ….yuk!! 😬 BUT - my friends, I want you to think about it this way. Marketing is just a conversation with those who you c...

In this week's episode, we'll take a look at the hard side of owning a business. As you'll hear in the passage I share from one of my favorite books, " The Soul Sourced Entrepreneur " by Christine Kane, business is hard - but not because of all the strategies you have to learn or the sales you have to make.  Business is hard because of the way it forces you to grow - inter...

I want to get real for a moment folks.  I want to talk about one aspect of growing a private practice that we all struggle with at one point or another. It’s so exciting in the beginning, when you first get out from under the thumb of your employer and start your very own practice.  There you are - running your own practice - and finally , you’re the one calling the shots! 🎉 But here’s the thing....

Today we're going to talk about something a little different … Astrology . I know some of you will roll your eyes at this. 🙄 And some of you will absolutely lean in ( Hello there, Pices! ). 🤩 But I encourage ALL of you to listen because there is so much more to this topic than checking a horoscope in the newspaper. Today I’m talking to Taylor Shuler , a Certified Professional Astrologer.  T...

You have a big heart, and I know you feel like you could help almost anyone in your private practice.   But that idea, as lofty as it is, just isn’t true. The truth?  There is a cost to working with those who aren’t a good fit for you. And in this episode, we’re talking directly about what that cost actually is. You’ll learn about 4 areas where you may experience a disconnection with your clients,...

We’ve talked a lot about money stories here on the Ideal Practice© podcast.  But today, I want you to dive a little deeper into your own money story.  I want you to think about how your money makes you feel . For example: Do you feel energized when you think about your finances? 🤩 OR… do you feel stressed, heavy, and anxious about your financial situation? 😵‍💫 Your answer says something about y...

Have you ever walked into a favorite coffee shop or lunch spot and instantly felt at home? You know what I mean. The atmosphere is just what you need right now, the food is great and the service is top of the line. It feels SO good to find just what you want, and need, doesn't it? That's the power of a crystal-clear message, one that says "We know what you need and we're here t...

Hey guys! Today is kind of special… !! It’s our 100th episode of the Ideal Practice© podcast, y’all!! Woot!! 🥳🎉 And I so want to thank all of you all for hanging right with me all along - because together we are building a community , and that is also really special. Through the course of producing a full 100 episodes , we’ve covered alot of ground. We've talked about everything from how to...

Today we’re talking about something that can be really tricky for so many of us - and THIS time, I’m not talking about money (for once!). Let’s start with a question. What happens when you’re the one in front of the camera, instead of the one behind it? How do you feel about having your picture taken? I’m talking about headshots, photography for your website, or any kind of promotional photography...

Today, we're going to talk about one of the hardest, trickiest, sneakiest little challenges that tend to hold so many of us back … Allowing ourselves to be seen. Are you the one who takes all the family photos, but you're never in them? Or are you the one who loves the way your friends look in all your pictures, but you always criticize yourself? 😞 Maybe you’re the one who has a great l...

Can you believe we’re already at the end of March? Yet here we are, at the end of Q1, already a full 25% of the way through the year. Man - that went fast. 😳 But that’s okay. Most of us can only handle about a quarter’s worth of planning at a time anyway - so this is fine. And tending to our business with a quarterly review is how we stay on track with the big picture, with our biggest goals for...

I've got something a little different for you today, folks . We’re going to take a glimpse into the future, and talk about AI. As healers (and humans!) navigate this new and rapidly evolving technology, it’s natural to feel a mix of curiosity, confusion, and perhaps even a little fear. But the reality is that this new technology is here - and we need to learn to understand it. Today’s guest c...

Packages are often misunderstood in our industry, but the truth is, they can really make a difference for your private practice. In fact, learning how to strategically add pricing packages to your work can boost profits, enhance the value of what you offer, and make life easier for your clients – all  at the same time. What’s not to love about that ? So let’s talk about this. Today, we’ll explore...

There’s more than one way to make money, my friend. But far too often in the private practice world, we’re used to providing a single service to a single client for a single hour or session, and that’s it. The problem with that is that there are only so many hours in the day, and your income is capped. But what if that wasn’t how it had to be? What if there were all kinds of fun ways you could lev...

Y'all know that when I talk about what it means to have an Ideal Practice, I’m talking about building a private practice that is ideal for you . And of course, that's very different from one person to the next. But the one thing that we all have in common, is that we want to make money, good money. And we want to do so in a way that feels good , and is in alignment with who we are. That’...