I Wanna Work There!

In a LinkedIn post, Emmalee Amthor wrote, “Succession planning is an investment in an organization's future. Here’s why. “1. Continuity: It ensures the smooth transition of key positions when employees retire, leave, or are promoted, reducing disruptions in workflow. “2. Talent Development: It identifies and nurtures potential future leaders, fostering their growth within the organization. “3. Ris...

Bennie Johnson seems to eat, sleep and breathe marketing. The CEO of the American Marketing Association, Bennie also has a deep appreciation for ensuring that employees of organizations have fulfilling experiences. As he says, “Employees are your first, best customers.” As Bennie and his team look toward AMA’s Symposium for the Marketing of Higher Education, he shares honest thoughts about the imp...

To boost an employer brand, Brittany King does not believe in hiring for culture-fit. As she wrote on a LinkedIn post, Brittany believes that organizations should seek out what she calls “culture cultivators.” A highly seasoned recruiter who focuses on culture as well as diversity, equity, inclusion and belonging, Brittany wrote that culture cultivators prepare an organization for the future, they...

It’s one thing to have a team that works well together. It’s another thing to have a team that knocks it out of the park in terms of productivity, honors, and a place where people want to be. That would be the marketing and communications team at Purdue University. It’s a team that has nearly doubled in size through a university-wide 150th anniversary celebration, the COVID lockdown, and president...

Presidents affect faculty and staff engagement in many ways. How these campus CEOs communicate with their employees cannot be taken for granted, even at some of the biggest campuses in the nation. That’s where this episode’s guest, Teresa Valerio Parrot, comes in. On this edition of “I Wanna Work There!,” Teresa discusses why communications from the president’s office are so critical.  A seasoned...

Micromanagement does no favors to employer branding. However, faculty and staff may be willing to be the brand ambassadors of their campuses if their leaders knew how to…dance? There is a practice called followership which is the set of employee behaviors that influence how leaders lead. So, what happens when leaders micromanage?  Sharna Fabiano, a certified leadership coach, uses her experience a...

Colleges and universities are finding out, the hard way, why they can no longer “post and pray,” that is post job openings and pray that qualified candidates will fill the applicant tracking systems. On this episode, we went straight to a major source to find out what kind of traction higher education job postings are getting. Kevin Varner of HigherEdJobs joined “I Wanna Work There!” to discuss th...

Employee engagement does not happen without effective leadership. Effective leadership, however, doesn’t always come from those with executive authority–the folks with the titles. Without question, great leadership can come from faculty and staff who own their expertise and authority and who have moved the needle on their respective campuses. This episode explores the critical role that leadership...

They say that the only thing that is constant is change. How does change affect the employees at an institution, especially when the change is at the top? Higher education, an industry that once upon a time saw presidents and chancellors lead institutions for decades in some cases, is now seeing leadership changes at the top nearly every six years. How does that affect faculty and staff? Robin M.L...

When Suri Duitch arrived at Tulane University to take over as the dean of the School of Continuing Studies, she saw a need to rebrand. Renaming her unit the School of Professional Advancement (SoPA), Suri led an involved process that included collecting internal data, giving her the good, the bad and the ugly about the school. On this episode, we learn that the rebranding process was about more th...

Recently, The Chronicle of Higher Education held a virtual panel discussion called “The Talent Crisis in Higher Education.” One of the panelists was Jaime Hunt, host of The Enrollify Podcast Network’s “Confessions of a Higher Ed CMO.” Jaime joined “I Wanna Work There!” to talk about why she once conducted an employee satisfaction survey and how she used the data. We also find out why she obsesses...

Campus work culture matters. While a college campus can be a place that’s full of life and offers many employees such great things as shared governance, it can also mentally and physically wear its employees down, a serious threat to the employer brand. Kevin McClure has been vocal about the work culture of higher education and offers thoughts about why and how it needs to change.   This episode i...

Host Eddie Francis talks about why he thinks “I Wanna Work There!” is an important podcast for colleges’ and universities’ marketing strategies. He also teases some of the topics that will be covered during the inaugural season of “I Wanna Work There!” The episode also features Craig Fisher, a strategist who provides a baseline definition of employer branding for higher education professionals.  ...

I Wanna Work There! is a part of the Enrollify Podcast Network. If you like this podcast, check out other Enrollify shows!   The Enrollify Podcast Network is growing by the month with all kinds of marketing, admissions, and higher ed technology shows. They’re jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.  There are some great indu...