Norkon

I Need More Coffee And Better Ideas

News EN ↓ 30 episodes

A podcast for news publishers. Join us for an informal chat with industry experts about thought-provoking topics and hear about matters that lie close to their hearts. Grab a coffee and join us for a dose of inspiration.

Author

Norkon

Category

News

Podcast website

www.norkon.net

Latest episode

Aug 12, 2025

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Episodes

#5 JP/Politiken Media Group: Gen AI and How JP/Politiken Embraces the Future 13.08.2024

Stig Ørskov, CEO of JP/Politiken Media Group, joins the conversation to discuss the significant shifts in the media industry and how the AI revolution is different by allowing publishers to play a proactive role and sit down at the negotiation table. We touch on the importance of establishing direct relationships with readers, how the main challenge today lies in reaching the audience, and how sub...

#4 The Audiencers: Small Publishers Are Sometimes The Most Innovative Ones, Community, and Buy vs. Build 06.08.2024

We're taking a look behind the scenes of The Audiencers' and how culture takes precedence over strategy. Madeleine White shares her experiences from conversations with various publishers, highlighting that small publishers are often the most innovative ones out of necessity, and the bold moves of innovators like The Economist, who recently became the first to launch a podcast exclusively for subsc...

#3 The Rebooting Part 2: Process Innovations And Roadmap To Success 30.07.2024

What if you abandoned print today and launched your news publication as digital-only? In this episode, we dive into the mindset shifts required and the innovations necessary on the product side to succeed in this brave new world. Brian Morrissey, founder of The Rebooting, shares his expert recommendations for mid-size publishers navigating this transformation. He emphasizes the importance of proce...

#2 The Rebooting Part 1: Rethinking Subscription Strategies 23.07.2024

In this episode, we sit down with Brian Morrissey, founder of The Rebooting, to discuss the evolving landscape of subscription models and the pressing need for innovation in this space to define new benchmarks for success. Brian shares his keen observations on the strategic changes at The Washington Post and their potential implications for the broader media industry.

#1 SEO, Google and web traffic with Barry Adams: is there a light at the end of the tunnel? 16.07.2024

The unsettling decline of social media as a referral source underlines the importance of SEO for news publishers in driving search engine visibility and user engagement, despite the unpredictability of Google's algorithms. In this episode, we sit down with Barry Adams, SEO Expert at Polemic Digital, to discuss news aggregators and the need for publishers to build loyal audiences and maintain journ...

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