HUUB

Email marketing is a powerful tool. Despite all the fancy new marketing channels that have risen over the years — from social media to SMS — email remains the channel that gets the best results. According to Arvell Craig, founder of Chatbot Funnels and Design That Speaks , every dollar you spend on email marketing can get you $44 back.

Hiring wrong is pretty easy to do. The good news is, hiring right isn't exactly hard. The most important thing you need to do is ask the right questions, so you can figure out if your candidate is actually fit to do the job that needs to be done. According to Juan Kingsbury, founder and talent strategist at Career Blindspot , the right questions will help you find people who can succeed and really...

You may have what it takes to lead and manage a team, but just as important as having these two skills is knowing when to use them. Although the terms are often used interchangeably, leadership and management are two unique processes. Knowing how to apply the right one at the right times is essential for scaling the ladder as a professional or scaling your business as an owner — whichever is your...

 Pivot or Perish - Pivot or perish...the need for businesses to lead through innovation is always prevalent, even more so in times like the present considering COVID-19.  Understand how to approach innovation efforts.  Don’t let your business rely on innovation luck.  Leave that to your competition.

Employee Relations: Widespread Solutions to Stress Management - Understanding how to identify the sources of stress and incorporating realistic coping strategies into the work environment in a post-Covid-19 workplace will help organizations enhance overall performance and improve morale.  This session is designed to help participants identify workplace stressors and develop a stress managemen...

Continuity Planning can be important when a crisis like Covid-19 strikes, but does it help my business in other areas as well?  This session will help small business owners understand how and why having a Continuity Plan is so important.

A successful website is a definite must-have in the 21st century. But in order to maintain and improve your site’s performance, you need to understand how people are finding it, as well as where you have opportunities to be found. That’s where Google Analytics comes in. Google Analytics is a free tracking tool that gives you tremendous insight into your website traffic. To help you fully utilize t...

As much as you love delivering your services, you can’t do so without getting revenue in return. The fact is, money matters — and a great sales pipeline can help you make it. Maisha Hagan — a career and personal development coach and the owner of Beauty & the Boss — said a sales pipeline helps you organize and maximize sales opportunities. It also prevents lost leads, lack of follow-through or...

Recover Faster by Maximizing Your Business’s Position on Google

Billions of searches are happening online every single day, and you can show up for hundreds or thousands of them. Rising in the search engine ranks doesn’t require luck — it just takes a bit of strategy to ensure your business gets found. On October 15, Brenda Newhouse — owner of Newhouse Studios Web Strategy — brought her talk on how to “Get Found in Search Engines” to our screens to help you ma...

Expand your customer base from local to regional to international.

The ability to have a central platform where calendars, documents, contacts etc are shared with everyone.

We’re all living in a world that’s impacted by COVID-19. While this can mean a lot of uncertainty, understanding how to put your business on the right path can help you not only survive, but conquer these trying times. On October 14, we invited Eric Strafel — CEO of SUMMi7 , corporate executive and business mentor — to provide a high-level view of strategic planning, so you can build back better....

If forward is the only direction you want your business to go, you as a business owner may need to take a step back and examine what you want to achieve at your core. Mindfulness is a powerful tool when you’re an entrepreneur, especially when you’re faced with struggles that are rocking your business. And no one knows this better than Ashley LaRae Sampson — a business advisor, mindfulness leader a...

Understand how to create your competitive advantage through proper strategy development.  Ensure your strategy direction will pass the fundamental tests of a sound business strategy.  Learn how to position your business in a way to establish true competitive advantage required for long-term growth and success.

Why graphic design is important to your business.

The internet is a complex world, in which millions of processes are happening at every second — and if you’re not a tech wiz, all of it may boggle your mind. The good news is, business owners like you just have to understand the basics to successfully scale your online presence. On October 8, we invited Jacy Smith, award-winning techie and business development specialist at Perimeter83 , to provid...

If you’re wondering what robots can do for your business, you may be asking the wrong question. The right question is, what can’t they? Automation helps you unlock endless possibilities by taking away the boring, repetitive tasks and helping you focus on what you’re good at — as well as what you love to do. But before you can free up time, you need to train your robots. Jenny Poon, founder of CO+H...

Whether you run a small business or you are your own business, personal branding matters. People connect more deeply with other humans, and as the face of your business, you need to be hyper-aware of the image you’re projecting — and be able to leverage it for your benefit. On October 7, we invited Tisha Marie Pelletier, chief experience officer (CEO) of Tisha Marie Enterprises , to provide her ti...

Communication Tools for Small Businesses - Are you tired of putting out fires that result from a lack of communication? This seminar is a crash course in how verbal and non-verbal communication can improve employee retention, sales, and productivity for small businesses.

Looking for simple solutions to manage regional, cultural, and ethnic differences at work? Confused with your changing company culture after the pandemic? This dynamic seminar provides small business owners with a matrix for understanding cultures, in the ways people think, learn, and work.

Preparing a business plan post Covid-19. This session will assist small business owners create a business plan that is usable and relevant.

Understanding Competition - Understand how to properly view competition to elevate your competitive advantage.  Many business entities believe competing to be the best is the answer.  Understand why competing to be the best is ultimately a destructive path for your business.  Look at competition from a different perspective to position your business for long-term growth and success.

Your connections make your business. No matter what type of business you own, building relationships and strengthening them over time is one of the most sustainable marketing methods you can use. But how do you start forming those relationships in the first place? On October 1, we invited Kristi Lee , chief innovation officer of Elevate Your Business, to help you start building meaningful connecti...

We all want to set our companies on autopilot once in a while, but our business goals can’t achieve themselves. Getting (and staying) on the right track takes a careful thinking and hands-on strategy that spurs your team into action. On September 30, Steve Thompson — CEO of operations consulting firm SteveZT and co-founder of The Surf Network — to present his webinar, “Building (and Executing) You...