HUUB

In business and in life, it’s always ideal to learn from others’ mistakes, rather than your own. Legal issues can be especially time-consuming and costly — and they can even cost you your business. We invited Brint Hiatt and Clark Proffitt, founding partners at HPS Law Group to provide some case studies of real-life (anonymized) businesses that screwed up, as well as tips on how you can avoid the...

Speaking about privilege can be uncomfortable. Still, its importance is immense. Only when by acknowledging the reality can we build better workplaces, improve society, and improve ourselves. According to Tyreek Moore , president of diversity at Handel Group, you need to face discomfort to grow. With this summary of his talk, “Understanding Privilege,” you can start to have uncomfortable conversat...

Storytelling is a powerful tool that can help you level up your brand, copy and all your marketing channels. People love stories, and your ideal clients will flock to you if you offer a good one. To help you build your storytelling skills, we invited Anebi Agbo, founder and CEO of Eikon Labs , to speak on “How to Engage Customers Through the Power of Story.” Get the essential tips from his talk, d...

Service-based businesses are facing a new normal. Even as the world starts to open back up again, we’re continuing to accelerate into a digital-first world. In order to reach and exceed pre-pandemic levels of success, service providers must embrace new habits and understand their customers better. We invited seasoned marketing professional Dorothy Wolden to provide her tips for marketing service-b...

According to Tom Bukacek founder and CEO of Sinova Solutions , most customers prefer video content. And nowadays, most online traffic is gained from video marketing, which boosts conversions, too. The best part is, all you really need are a camera or smartphone, a tripod or stand, a quiet room and good lighting to make effective videos for your brand. Here what you should know from Tom’s talk, “Ho...

The American Rescue Plan of 2021 has passed, which means businesses and individuals have new financial considerations to keep in mind. To help you navigate the many changes brought by this new plan — from unemployment benefit updates to tax credit changes — as well as updates to business funding, we invited Jennifer Mansfield, founder of JJMansfield , to speak on all you need to know.

Just about everyone uses search engines these days, and Google is by far the most popular one. For business owners, advertising on Google is now one of the best ways to get your business discovered and sell your products or services. We invited Google ads expert Gabriel Ortiz of Primero Negocios to help you “Learn the Basics of Google Ads.”

No one wants to be cold called by an irrelevant company anymore. TV ads and direct mail can be just as bad. There’s a reason why outbound marketing is called “interruption marketing.” In 2021, inbound marketing is the solution that your customers want — and that you need to succeed. We invited Dan Tyre — employee No. 6 at HubSpot, angel investor, and author (among other titles) — to present his ta...

In 2021, it’s pretty clear that social media isn’t going anywhere. Most U.S. consumers are on at least one social media channel these days, and they’re spending hours plugged in. As a business owner, staying up-to-date with trends on social is key to taking your marketing to the next level. We invited Vincent Orleck, social media manager at the ASU Knowledge Enterprise and president of Social Medi...

Generating leads is crucial for any business. Facebook is one of the best marketing platforms to help you do so. But if you don’t have a website to drive customers to — or you want to reduce the hassle of sending users to another platform — you may be wondering if lead gen on the platform is still possible. The answer is yes. We invited Tom Bukacek, founder and CEO of Sinova Solutions , to give yo...

When you want to set the stage for a successful business, the best thing you can do is get it right from the start. To help you nail your launch, Robin Reed — CEO of the Black Chamber of Arizona and principal partner at EmFluent — provided a handful of key tips in his talk, “Organize Your Business for Success in 2021.” 

Paycheck Protection Program loans are back. Thanks to legislation passed in December 2020, businesses across the United States may be able to access more and improved funding to support them during tough times. Jennifer Mansfield, founder of JJMansfield , guides us through everything you need to know about PPP round two.

Tips on how to better manage the product from raw material, production, transport and logistics, agencies and branches, warehouse or warehouse, sale, fracture, and distribution and delivery to the customer.

Developing a successful site, understanding Search Engine Optimization (SEO), and other online marketplaces.

We all know 2020 has been a year of immense change — and the change certainly won’t stop the moment it becomes 2021. In the midst of any shift, great business leaders are the ones who step up to ensure they and their teams are prepared for every next step. On December 8, we invited Paula Cizek, chief research officer of NOBL , to empower you to tackle change with grace.

As we look back on 2020, we all know it’s been an undoubtedly difficult year for businesses. The good news is, when we look back even further, we know that our economy and businesses have experienced these same downturns before — and many brands have survived. Dustin Diehl, director of strategy at WHYFOR , emphasizes the importance of responding, not reacting. In his talk, “Brand Survival - During...

Without sales, none of us would be in business—but that doesn’t mean you have to feel pushy and over-the-top salesy to do it successfully either. On November 24, we invited Tish Times, owner of Tish Times Networking and Sales , to present her tips on “Sales for the Non-Sales Folks.” Before you start reading this summary of her webinar, Tish recommends getting in the mindset that you are enough. Yo...

Feeling stuck in your career or frustrated with a team member who isn’t using their full potential? Burnout happens to the best of us. But before you jump into a new opportunity (then another, then onto the next), it’s time for you to challenge yourself to shift your perspective and consider what’s really missing. We invited Juan Kingsbury, founder and talent strategist of Career Blindspot , to gu...

Small businesses face a wide variety of challenges and situations. One of the most important things to focus on however is the engagement of your employees. Attend this session to learn tools and best practices to exhibit true business leadership in engaging your staff to benefit your business long term. You'll learn from examples of companies local and national that have stepped up to lead throug...

Mesa CARES seminario web de 'comercio electrónico'

Businesses will learn to create practical plans for increased sales by defining target customers, evaluating the sales process, establishing sales goals, database management, and sales tips.

The COVID19 pandemic is hitting the economy hard, especially small businesses. Learn what you can do as a business owner to pivot your business and not just survive, but thrive, during these challenging times with specific tactics you can use today.

Aprenda lo que puede hacer como dueño para ajustar su negocio y no solo sobrevivir, sino prosperar, durante estos tiempos difíciles con tácticas específicas que puede comenzar a usar hoy!

Businesses will learn the importance of content, keywords, and conversations, utilizing analytics, understanding local and global competition, advertising, and leveraging social media and linking sites.

Aprenderán la importancia de su contenido en línea, las palabras clave y las conversaciones, utilizando análisis, comprendiendo la competencia local y global, la publicidad y aprovechando de sus redes sociales y la importancia de los sitios de enlace.