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If you ever look at the numbers behind your business and wonder what they all mean, Google Analytics may be the perfect tool for you. It can help you interpret and understand data, so you can make better decisions. And with the help of Gabriel Ortiz, founder of Primero Negocios , you navigate the tool well. Listen to “Make Better Business Decisions with Analytics,” here are a few key definitions t...

Being a people-pleaser is natural. No one wants to cause trouble or get in trouble. But when pleasing the masses prevents you from being fully honest, all you’re doing is delaying the truth and your connection. Managing what we’re saying — and tip-toeing around certain truths we want to omit — is stressful. And while honesty can also be hard, Chrisa Zindros Boyce from Handel Group has tips to help...

Your employees are your company’s key assets. Your business needs them present — both physically and mentally. To help you reduce churn and increase productivity on your team, we invited Katherine Creed of C.T. & Associates to walk you through “Cost-Effective Solutions to Increase Employee Retention & On-the-Job Focus.” Listen to a summary of her talk.

Getting your local business to show up on Google search and Google Maps is key to gaining local leads or driving traffic to your store. And when you show up, you want your online presence to impress. Setting up your Google My Business profile can help you do both. Listen to “Get Your Local Business on Google Search & Maps,” a webinar from Gabriel Ortiz, founder of Primero Negocios .

Creating a search-friendly website can help you take your business to the next level. And when your site is built to convert visitors too, rapid business growth may be in your future. We invited Gabriel Ortiz of Primero Negocios to continue his lessons on improving your website with “Grow with Google - Make Your Website Work for You, Part 2.”

When you run your own business long enough, you’ll likely encounter at least one client who fails to pay on time. When clients don’t meet deadlines, legal contract clauses can protect your business from major losses. We invited Tabitha Myers, managing attorney at Midtown Law , to guide you through seven key clauses you should include in your contracts.

Getting positive can transform your work life. It’s proven through the field of positive psychology. According to Shannon Dolan, CEO and founder of Happy at Workouts , happy teams can help companies achieve three times their current revenue growth. But to effectively use psychology, you need to take a more intense, practical approach than just implementing yoga and meditation. We invited Shannon t...

Setting up your business properly now can save you the headache of fixing mistakes later. And with plenty of resources available online, it’s simple to save your future self money and time. On May 25, we invited Burt Skiba, founding partner at HPS Law Group, to provide “5 Online Legal Hacks Every Business Owner Should Know.” With his strategies and techniques, you can reduce the amount of attorney...

You’ve got a brilliant invention — great! But now, it’s time to build your business. To actually profit off your new idea, you need to protect your intellectual property, choose a business structure, and more. Burt Skiba and Brint Hiatt, founding partner at HPS Law Group , offered their tips on “How to Build a Business Around Your Invention.” 

The City of Mesa is investing in a new business analytics tool that’s built for small businesses. SizeUp is an enterprise-grade tool that can help you understand your business performance, get to know the ecosystem you’re operating, and optimize your marketing budget — all without hiring an in-house business analyst. On May 13, Mario Ubalde, director of customer success at SizeUp , provided a live...

With billions of searches happening every day, Google is easily a key place for businesses to advertise. Customers need your help, and if you can provide it, you can stand out. We invited Gabriel Ortiz of Primero Negocios to help you learn the best ways to reach your target audience with Google.

Prepare su solicitud para el Fondo de Revitalización de Restaurante

A great brand can add immense value to your business. Add “Prada” to any purse and it may be worth over $1,000. While much of this value comes from marketing and product or service quality, legal strategy is also essential for helping you hone in on your brand equity. We invited Clark Proffitt and Burt Skiba, founding partners at HPS Law Group , to discuss legal considerations you should keep in m...

Restaurants, bars, and similar businesses were some of the hardest hit businesses during the COVID-19 pandemic. Now, they’re getting a chance to thrive again. The long awaited Restaurant Revitalization Fund is here to help businesses keep their doors open in the long term. We invited Laura Suarez, program director at Prestamos Women’s Business Center , to walk you through “Preparing Your Restauran...

Your website is a powerful tool that can help you achieve your business goals. If you design it right, it can help you expand your reach and achieve the results you want. We invited Gabriel Ortiz, founder of digital marketing agency Primero Negocios , to help you “Make Your Website Work For You.”

In business and in life, it’s always ideal to learn from others’ mistakes, rather than your own. Legal issues can be especially time-consuming and costly — and they can even cost you your business. We invited Brint Hiatt and Clark Proffitt, founding partners at HPS Law Group to provide some case studies of real-life (anonymized) businesses that screwed up, as well as tips on how you can avoid the...

Speaking about privilege can be uncomfortable. Still, its importance is immense. Only when by acknowledging the reality can we build better workplaces, improve society, and improve ourselves. According to Tyreek Moore , president of diversity at Handel Group, you need to face discomfort to grow. With this summary of his talk, “Understanding Privilege,” you can start to have uncomfortable conversat...

Storytelling is a powerful tool that can help you level up your brand, copy and all your marketing channels. People love stories, and your ideal clients will flock to you if you offer a good one. To help you build your storytelling skills, we invited Anebi Agbo, founder and CEO of Eikon Labs , to speak on “How to Engage Customers Through the Power of Story.” Get the essential tips from his talk, d...

Service-based businesses are facing a new normal. Even as the world starts to open back up again, we’re continuing to accelerate into a digital-first world. In order to reach and exceed pre-pandemic levels of success, service providers must embrace new habits and understand their customers better. We invited seasoned marketing professional Dorothy Wolden to provide her tips for marketing service-b...

According to Tom Bukacek founder and CEO of Sinova Solutions , most customers prefer video content. And nowadays, most online traffic is gained from video marketing, which boosts conversions, too. The best part is, all you really need are a camera or smartphone, a tripod or stand, a quiet room and good lighting to make effective videos for your brand. Here what you should know from Tom’s talk, “Ho...

The American Rescue Plan of 2021 has passed, which means businesses and individuals have new financial considerations to keep in mind. To help you navigate the many changes brought by this new plan — from unemployment benefit updates to tax credit changes — as well as updates to business funding, we invited Jennifer Mansfield, founder of JJMansfield , to speak on all you need to know.

Just about everyone uses search engines these days, and Google is by far the most popular one. For business owners, advertising on Google is now one of the best ways to get your business discovered and sell your products or services. We invited Google ads expert Gabriel Ortiz of Primero Negocios to help you “Learn the Basics of Google Ads.”

No one wants to be cold called by an irrelevant company anymore. TV ads and direct mail can be just as bad. There’s a reason why outbound marketing is called “interruption marketing.” In 2021, inbound marketing is the solution that your customers want — and that you need to succeed. We invited Dan Tyre — employee No. 6 at HubSpot, angel investor, and author (among other titles) — to present his ta...

In 2021, it’s pretty clear that social media isn’t going anywhere. Most U.S. consumers are on at least one social media channel these days, and they’re spending hours plugged in. As a business owner, staying up-to-date with trends on social is key to taking your marketing to the next level. We invited Vincent Orleck, social media manager at the ASU Knowledge Enterprise and president of Social Medi...

Generating leads is crucial for any business. Facebook is one of the best marketing platforms to help you do so. But if you don’t have a website to drive customers to — or you want to reduce the hassle of sending users to another platform — you may be wondering if lead gen on the platform is still possible. The answer is yes. We invited Tom Bukacek, founder and CEO of Sinova Solutions , to give yo...