Episodes

Best Practices to Keep Your Finances in Check 15.08.2020 46:34

Even if you outsource to a bookkeeper, Jennifer says knowing your stuff is essential. Paying attention to your business — and always having a plan and backup plan — can help you guide your provider, maximize deductions and catch errors before it’s too late.

Who's Liable? Must-Have Legal Protections for Your Grand Reopening 14.08.2020 38:34

As we settle further into these pandemic times, the right actions for businesses to take are becoming more clearly defined. This means that you need to give your policies an update to keep your team safe and liability low before your grand reopening.

Graphic Design Best Practices & Tools 14.08.2020 40:06

Graphic Design Best Practices & Tools with Tori Hauser.

Marketing Research on Any Budget (Even No Budget) 14.08.2020 25:10

No matter what’s happening in the world, marketing is a basic necessity for growth. When you’re operating in a time of uncertainty, smart marketing is the ultimate key to maximizing your budget.  At the heart of great marketing is always market research. That’s why we invited 20-year media veteran Liz Scott to offer her pro tips and suggested research tools.

Get your business back on track with clear and simple planning 13.08.2020 45:34

Unique times call for unique measures and the COVID-19 pandemic is definitely creating one of those times. To successfully weather this storm — as well as any challenges you may face in the future — you need to know how to shift your planning between the short-term and long-term. We invited Pamela Slim, the co-founder of K'é Main Street Learning Lab and a multi-book author, to explain how you can...

PPP Loan & EIDL Forgiveness & Repayment 13.08.2020 44:30

The rules are constantly changing and with the recent extension of the PPP loans, you'll want to make sure you know what is forgivable and what is not before submitting your forgiveness form. Leave with a full list of what you need to have in place before your loan can be forgiven and details on the most recent updates on regulations.

Messaging & Storytelling at Times of Crisis 01.08.2020 39:18

No matter what type of business you run, your audience has already heard all the pandemic response cliches. Does the phrase “unprecedented times” sound familiar to you? Before you post “we’re all in this together” on your next social media post, you should consider how your message actually reflects on your brand. Like many business tactics during COVID-19, your communications processes can help y...