Human in the Loop

Podcast Summary In this episode of  Human in the Loop , Cameron Yoder hosts Michael Maher, Chief Idea Officer of Cartology, a brand domination agency specializing in helping sellers thrive on Amazon. They discuss the challenges e-commerce sellers face today, including the complexities of Amazon, the abundance of data, and the importance of focusing on the right metrics. Michael shares his journey...

Overview / Summary In this episode of Human in the Loop , Cameron Yoder speaks with Chris Perry and Oskar from FirstMovr, delving into artificial intelligence (AI) and its growing impact on the consumer packaged goods (CPG) and eCommerce industries. The conversation revolves around the integration of AI, focusing on the “8 P’s” of AI in go-to-market strategies. They explore the evolution of AI, fr...

Summary of the Podcast Episode : The episode focuses on the integration of A+ content and generative AI within Amazon’s brand content management system. The conversation, led by Cameron and guest Lauren Currie from Amazon, explores how these advancements can streamline the content creation process for sellers on Amazon. Topics include new features in A+ content, the importance of shoppable content...

Join Ben Rey and Cameron Yoder as they dive deep into a summary of the Amazon Q3 Earnings Call Recap!

In this episode of Human in the Loop , Cameron Yoder talks with Shefali, Director of Product Marketing at Walmart Connect, about the growing role of Walmart Connect in retail media advertising. They discuss the unique advantages of Walmart’s omnichannel approach, leveraging first-party data, and recent enhancements to Walmart Connect’s advertising tools, such as dynamic bidding. Shefali shares key...

Summary of the Episode: In this data-driven episode of Human in the Loop , host Cameron Yoder and Teikametrics expert Laura Pattison dissect Q3 performance data for Amazon and Walmart. With a focus on key metrics like CPC, conversion rates, and advertising efficiency, they discuss how brands can navigate rising costs and evolving shopper behaviors. As Q4 and the holiday shopping season loom, the i...

Episode Overview: In this episode of Human in the Loop , Cameron Yoder interviews Laura about Amazon’s “Prime Big Deal Days,” exploring the event’s overall performance compared to previous years. The conversation dives into consumer behavior, advertising trends, and external events like Hurricane Milton and the upcoming election that affected shopper activity. The episode offers detailed insights...

Episode Summary: In this episode of Human in the Loop , Justin Willhite, a seasoned video producer and influencer, dives deep into the world of User Generated Content (UGC) on Amazon. Drawing from his years of experience, Justin explains how UGC, particularly video content, is becoming an essential tool for brands to build credibility and drive conversions. He discusses Amazon’s increasing focus o...

🚨 Predictions for Amazon Accelerate 🚨 Amazon Accelerate is here, and that means the latest and greatest announcements and innovations for sellers on Amazon.. What do our experts expect to see this year in Seattle? Spoiler alert: Potentially lot of AMC and AI involvement this year.

Episode Summary In this episode, Steve Rolle shares his e-commerce journey and delves into the concept of "the moat." The moat represents creating a robust defense around a brand, making it irreplaceable in the marketplace. Steve emphasizes the necessity of a great product, effective marketing, and protection strategies to establish a moat. He underscores the importance of dominating top...

Summary In this episode of  Human in the Loop , we dive into Walmart's latest earnings call and explore the key highlights from their major annual event, Let's Grow 2024. Laura Pattison, Senior Director of Strategy and Insights at Teikametrics, and Ben Ray, Chief Revenue Officer, provide expert analysis on Walmart's growth strategies and Q2 Earnings Call, focusing on international expa...

In this episode, we dive into brand building on Amazon with guest Nikhita from Amazon. Nikhita explains the crucial differences between a brand and a seller, emphasizing the importance of brand recognition for accessing programs that enhance customer education and brand awareness. We also introduce the Build Your Brand page, a comprehensive resource within Seller Central offering tailored recommen...

Summary In this episode, host Cameron Yoder sits down with Lauren Livak Gilbert to delve into the intersection of omnichannel strategies and artificial intelligence (AI) in the e-commerce landscape. They cover the current selling environment, the hurdles brands encounter, and the crucial need to excel at foundational practices. The discussion highlights the benefits of diversifying across various...

Amazon's recent earnings call revealed a revenue increase year-over-year, but a miss in terms of expected growth, leading to a slide in Amazon shares. The enormity and success of Amazon's diverse portfolio, including AWS and content on Prime Video like The Boys, is still impressive. This conversation recaps the primary takeaways from Amazon's Q2 earnings call, including a specific focu...

Join us in this lightning-fast episode of Benchmark Blitz as we dive into the metrics and trends that shaped Prime Day 2024. Host Cameron Yoder and data expert Laura Pattison break down the most crucial data points from this year's Prime Day, offering insights into traffic, costs, conversions, ad sales and more. 📈  Highlights: Discover the significant year-over-year traffic increase, particul...

In the latest episode of Human in the Loop, our very own Laura Pattison explores key data and insights from H1. Laura will help unpack exactly what's happening across Amazon and Walmart - how they compare against each other, and what's happening individually in each marketplace as well. We've summarized key data points, below, but highly encourage listening to the full episode to under...

Podcast Description: Join Cameron Yoder on this insightful episode of  Human in the Loop , where he dives deep into the dynamic competition between Walmart and Amazon with special guest Ryan King, CEO of BlueRyse. They explore Walmart's evolving marketplace strategies, its unique strengths, and how it’s setting itself apart from Amazon. Discover the technological advancements Walmart is implem...

Summary In this episode, the founders of Lala Hijabs, Sanaa and Will, discuss the intersection of technology, content, and e-commerce. They share how their brand started out of necessity during the COVID-19 pandemic and quickly gained attention through TikTok, and how they set themselves apart in a hyper-competitive market. The founders emphasize the importance of their partnership and how their d...

In this episode, we dive deep into the world of e-commerce and traditional retail with John Merris, former CEO of Solo Stove and Solo Brands. John shares his extensive experience and insights on the current state of the industry, emphasizing the importance of simplicity amidst increasing complexity. From multichannel strategies to leveraging technology and authentic content, John provides valuable...

Summary In this episode, Cameron Yoder and John Derkits discuss the bankruptcy of Thrasio, a prominent Amazon aggregator. They provide an overview of Thrasio's rise to unicorn status and the factors that contributed to its downfall, including the impact of the COVID-19 pandemic, operational and strategic missteps, and financial strain. They also analyze the implications of Thrasio's bankru...

Amazon's biggest sales day of the year is coming soon ... are you ready? This special edition episode of Human in the Loop brings together some of today's top experts to talk through the strategies they plan to implement this year. Outline: In this episode we plan to cover topics and questions like: How important is it for sellers to plan their advertising campaigns well in advance of Prim...

The way people shop online has drastically changed over the years. Content has become an essential aspect of a brand’s ability to capture the attention of its audience and turn them into loyal paying customers. This episode explores how Amazon is capitalizing on this revolution of content, attention, and buyer behavior.  We’ll dive into Amazon’s ability to meet sellers and buyers at any point in t...

Outline: AI has been a hot topics for a long time now… but what aspects of artificial intelligence are actually useful?  When it comes down to it… What can AI do that we can’t? What should AI do, that we can’t? This episode explores just how much AI can (And should) do in the ever-changing, ever-growing world of ecommerce and beyond.  Laura Pattison, an expert in leveraging artificial intelligence...

A large majority of the sellers listening to this podcast are already selling on Amazon and/or Walmart… but what about TikTok? What does it look like to sell and grow your brand on TikTok today? What about starting your brand on TikTok, going viral, and then expanding into Amazon and Walmart second? In this conversation, the founders of Sud Scrub, Steven and Ray, discuss the beginning of the Sud S...

The first of our first recurring series, Benchmark Blitz explores the most essential trends and changes happening on two of the world’s largest marketplaces - Amazon and Walmart. Episodes from this series will help you understand how Amazon and Walmart are changing; How seller strategy is shifting, how buyer behavior is changing, how the economy is altering both marketplaces, and ultimately what t...