Human-First Founders Podcast: Inspiring Stories and Tips for Down-to-Earth Entrepreneurs

More followers means more success, right? WRONG! My Social Map student, Shelby Lavery joins me today to chat about how you can grow a genuine following (and a successful business) by actually deleting followers!  We chat more on:  + Why vanity metrics don’t matter + How to gauge if your social media is actually working for your business + Two big factors that can make or break your social media su...

Welcome to FGS Minisodes! These will be QUICK + ACTIONABLE tip-focused episodes to help you use social media in the best way. 🤗 Today, I'm chatting about Instagram's latest feature: REELS! + what the heck they are + why you need to be using them right now + how to brainstorm content for your reels Plus, I DARE YOU to create a Reel for your brand this month! --- If you enjoy this episode...

Been trying to figure out the best way to market your Etsy products? Today, Kim Higgins of Made Mod joins me to share how you can effectively use Instagram to market your Etsy products. We highlight: + How to set up your Etsy shop for success + Using authenticity to build relationships + Letting your voice come out in your content If you’ve been trying to get your Etsy products to take off then yo...

Are you telling your customers' stories? And I don't mean those age-old (let's be honest, kinda boring) testimonials that go "Kinsey is amazing at her job!" I mean the transformations you've helped your customers go through and the improvement you've helped them see! If not, that's totally cool, my friend - because I'm bringing in the expert to help us....

Are you struggling to actually post on social media? I know if you're listening to this podcast, you want to market your business online, but are you actually showing up? I'm not here to judge you, my friend... I'm here to offer you some help (and a little bit of homework!) Through the end of this year, I'll be sharing weekly prompts on my Instagram account ( @feelgoodsocial l)...

Ever wondered what it'd be like to start a podcast for your brand?  Today, I'm chatting with Lauren Wrighton about the ins and outs of podcasting as an entrepreneur! She shares how creating a podcast can impact your business, tips for hosting your own show + how you can make money as a podcast manager on the side.  If you've been dreaming and scheming about starting a podcast of you...

Have you been feeling stressed / overwhelmed / anxious / exhausted? Me too, friend. 🙋‍♀️ Here's what I've found helpful this year as we've been dealing with all the curveballs 2020 has been throwing our way! I hope you find these helpful too. 💛 If you've been feeling some sort of way, please feel free to hit me up on Instagram @feelgoodsocial! I'll gladly lend an ear and...

Let's talk #Hashtags! This week, I'm chatting with Marissa of Haymaker Marketing all about this lil ol' thing we call "the pound sign" 😉⁠ We cover:⁠  why hashtags are so important on Instagram!⁠  best practices for using hashtags in your posts!⁠ ⁠ Marissa's go-to method for finding niche hashtags!⁠  ⁠If you've been wanting to increase your visibility on the plat...

Ready for my best batch-planning, boundary-setting and social media mindset tips - all wrapped up into one neat episode?⁠ I've got a treat for you today, Feel Gooders 😊⁠ ⁠ Last week, @laurenosselton_creative invited me to join her on her IG Live series Morning Coffee & Copy ...⁠ ⁠ We chatted about so many things:⁠ ⁠ + what "feel good social media marketing" actually is + how to...

Have you ever thought about working with influencers to boost your brand's success on social media? Today, I'm chatting with Jyss of Style Opal about how this digital "word-of-mouth" marketing can help you see more success! We chat about how to get started working with influencers and plan campaigns with influencers in the best way. If you've been wanting to take your soci...

Ready to batch-plan your social media content in the easiest + most strategic way? Have I got a special treat for you... Today, I'm sharing a snippet from one of the lessons in my online course The Social Map! We're chatting about how you can create multiple social media posts from one concept or theme, so you spread your message to more people and your audience actually retains the info...

Struggling to hone in on your brand's voice? Today, I'm chatting with Wahida of Brands Are Stories about how we can write more consistent and compelling copy for our brands! Wahida shares her best tips for improving your social media captions, plus a super useful + unique technique for honing in on your brand's voice (which of course I geek out about, you know me. 😉) Connect with W...

Have you been feeling stressed when it comes to showing up on social media? You're not alone, my friend. Instagram can be such a noisy, exhausting, anxiety-inducing place... But it doesn't have to be. Today, I'm sharing my top 3 tips for avoiding burnout on social media (or working through it if you're smack dab in the middle of it. 😉) Because we've had enough craziness t...

Tis the season for less stress and more success! The holidays are right around the corner, friends, and the sooner we start planning for them the better. Today, I'm sharing 5 questions you need to be asking yourself now, so you can start planning for your holiday promotions and sales - and end this year with more cheer (and money in your pocket 😉) ------- If you want to plan out all of your...

Do you want to create better content, drive deeper connection and make more sales on Instagram? THIS is the best thing you can do. Today, I'm sharing my not-so-secret TOP TIP for doing all of that on social media: Tell More Stories. (shh, don't tell 😉) In this episode, I'll not only convince you WHY you need to share more stories in your social media content (hint: it has to do wit...

Want to show up with confidence on social media? Today, I'm chatting with Nikita of Crafted To Thrive about how owning and sharing your authentic story can boost your success and happiness. --- Nikita shares how #authentic isn't just a hashtag; authenticity means showing up online as the same person you'd be if you were meeting someone for coffee. And when you can embrace your true...

Ready to hone in on your brand's story + voice + visuals? If you want to create cohesive content, grow your loyal following, and ultimately, make more sales on social media... THIS EPISODE IS FOR YOU, my friends. Today, I'm sharing my top 3 tips for discovering your brand's vibe on social media, so you can show up more consistently and build your audience's trust. And if you wa...

Ready to relate to your audience on a personal level? Want to develop deeper trust with your followers? Looking to boost your brand loyalty with your customers? Today, we're chatting about the first step to achieving ALL of that on social media: Your Brand Vibe. This is the first episode in a series about honing in on WHO your brand IS on social media - so you can show up consistently and con...

Have you ever wondered what it's like to work with (or be!) an influencer on Instagram? Let's hear it straight from the pup's mouth (through her human's mouth.😉)  Today, we're chatting with Whitney - mom to Sadie the Mountain Pup - about the adventurous life of her Insta-famous doggo and how she started working with her favorite brands! Whitney (with Sadie by her side) te...

Want to make sure your messaging always reflects your audience's inner needs ? In today's episode, Harmony Brown shares how we can use the enneagram to improve our marketing! (that's right! she's back!) If you missed our first episode with Harmony (or you're new to the enneagram), make sure you check out Ep. 14 here ! She walks us through each of the 9 personalities'...

We’re now officially halfway through 2020, and I’d love to ask you a serious question: How’s it going? This year has been unexpectedly hard, but we can still make it happen! I've decided I’m going to take on the rest of 2020, learn my lessons, be grateful for them and make this year happen. Are you with me? Today, I’d like to share how I’ve decided to take on the second half of this year, so...

Do you ever wonder what awesome results you could see if you started working with a marketing coach? Today, I'm chatting with my 1:1 coaching client Sam Miller about her journey from overwhelmed to CLEAR + CONFIDENT when it comes to marketing her biz! Sam owns a farmer's market delivery service in Colorado, and she's seriously one of the sweetest ladies I know!  In our conversation...

 Are you ready to calm your overwhelm and boost your motivation? This week, I'm chatting with Makhosi Candiss of The Royal Shaman about how we can be more self-aware as entrepreneurs to feel more aligned in our businesses and see more success. Connect with Makhosi at TheRoyalShaman.com or on Instagram @TheRoyalShaman ! Take her self-awareness quiz here! --- Did you enjoy this episode? Share i...

Do you struggle to write captions on Instagram? Here are 3 things to include in every single one of your captions to captivate your ideal audience + drive conversions for your brand! If you want our actual checklist to refer to every time you're writing social posts PLUS 2 more tips, visit feelgoodsocial.com/captions . --- Did you enjoy this episode? Share it on Instagram and tag us @feelgood...

How can you build a community of awesome people who appreciate you, trust you and want to buy from you? Today, I'm chatting with Gina Moccio of Babe Crafted about just that! In only 3 years, Gina has grown her awesome membership of rad lady entrepreneurs to 150+! How, you might ask? Instagram may have had a bit to do with it. Today, we're chatting about a lot of things - from how to step...