HRW Shift Podcast

Hi Everyone, Join us as we recommend some of the books we've read and enjoyed. The books revolve around psychology and sociology and we hope there is a flavour for everyone, with recommendations spanning fiction and real-life stories. Let us know what books you have enjoyed! The HRW Shift Team

In our second podcast on social media, we take a look on whether it is good or bad for us. Join Alexandra Petrache, behavioural science analyst, and Rhiannon Phillips, senior behavioural scientist, as they discuss findings from Rhiannon's Master's thesis titled "Meaningful Connection or Simply Connectivity? Facebook, Connection, Disconnection and Loneliness", chip in with answers from an in-house...

Our Shift team have set out to explore why do we spend our free time on seemingly mindless or unenriching activities instead of delving into what are known as "flow" activities. Join Katy Irving, Jeremy Koloski and Alexandra Petrache as they dissect this behaviour and present their go-to strategies for making the most of their time. Want to know more? If you enjoyed the podcast and want to know mo...

On episode 16 we ask the question, what is resilience? In an inspirational and moving podcast two members of the shift team, Rhiannon Phillips and Caitlin Reddiex share their personal stories of overcoming hardship and outline strategies for building resilience and how these helped them persevere through difficult times.  In the episode Caitlin and Rhiannon reference Sabrina Cohen-Hatton, read mor...

This month on the HRW Shift podcast, four members of the Shift team act as behavioural science Agony Aunts to your business questions! What do patient support offerings need to keep in mind? How can a challenge brand compete with a first-to-market product? Katy Irving, Allie Dautrich, Rhiannon Phillips and Emma Neville share their expertise on these challenges and more. This special episode was re...

It's been over a year since COVID reached our shores in the US and the UK and prompted a massive upheaval of our habits in nearly all aspects of our lives. In this podcast, four core members of our behavioural science team offer their personal reflections on the behaviour change challenges and successes of the last year. From mask-wearing to credibility politics, this has been a year of adjustment...

Have you ever lost your keys or forgotten a friend's birthday? Then you are familiar with just how fallible memory can be- we are very prone to forgetting. Worse still, our memories can be distorted and manipulated by information we learn about after the memory is encoded. What does the unreliability of memory mean for research? Well, the stakes are never so high as during in criminal investigatio...

Human faces and voices are amongst the most information rich things our brains can process, giving us clues about who is communicating with us, what they are saying and how they are feeling. In this podcast, our in-house experts Lea Couchman and Iona Gillies tell us all about how our brains process and recognise faces and voices. If you're interested to hear more about some of the research mention...

As health research progresses, we are learning more and more about risk factors for disease and how to prevent the onset of diseases before symptoms. But how useful is that information? In this edition of the HRW shift podcast, we explore the topic of dementia and ask ourselves the question: if you could take a test that told you whether you were going to get dementia, would you want to know? Many...

We use words all day long, but what do the words we use reveal? In this podcast, (featuring HRW Behavioural Analyst and former discourse analyst at the Cambridge institute of public health Emma Neville and linguist and cultural expert turned HRW Research Executive Jen Vos) we discuss the power of looking at the words people use through the approaches of linguistic and discourse analysis. Music by...

This edition of the HRW shift podcast explores the pros and cons of adapting to the COVID-19 'New Normal': an exploration of what it means to be 'normal', what's changed, and the benefits and drawbacks of these adaptations from a behavioural science perspective. On this episode, Katy, Kiran, Emma, and Rhiannon talk about these themes and their own experiences and invite you to consider the impact...

Technology seems like it offers nearly unlimited potential to support behaviour change. Healthcare companies have greater access to ways to reach patients and healthcare professionals and deliver real-time, personalised, and valuable information, tools, and support. But building and delivering digital interventions need to be designed to really stick: to entice users to participate, that’s engagin...

Digital technology seems like it offers nearly unlimited potential to support behaviour change. Healthcare companies have greater access to ways to reach patients and healthcare professionals and deliver real-time, personalised, and valuable information, tools, and support (apps, websites, simulations, devices). But building and delivering digital interventions need to be designed to really stick:...

Digital technology seems like it offers nearly unlimited potential to support behaviour change. Healthcare companies have greater access to ways to reach patients and healthcare professionals and deliver real-time, personalised, and valuable information, tools, and support (apps, websites, simulations, devices). But building and delivering digital interventions need to be designed to really stick:...

The way options are presented can inadvertently steer people towards particular choices, which may be in contrast with their best intentions. The HRW shift team discuss the Nobel Prize-winning theme of 'choice architecture': how to align decision environments to help people make the best choices for their health. A discussion of how this psychological phenomena impacts those of us in healthcare an...

You lose some, you gain some: using 'loss aversion' in consumer advertising and implications of where to use loss/gain framing of messages for healthcare marketing Podcast from HRW Shift - team of behavioural science experts within the healthcare market research agency HRW. Show notes: Rejected 'Remain' brexit campaign ads: https://www.campaignlive.co.uk/article/remain-campaign-ads-away/1400625 Lo...

Psychology vs Behavioural Economics: Comparing 2 ways of understanding humans, the benefits/ drawbacks, and applications for market research Podcast from HRW Shift - team of behavioural science experts within the healthcare market research agency HRW. Show notes: Intro/outro music courtesy of Bensound www.bensound.com/

What’s the problem with Linda: the systematic error ‘representativeness’ and how to ensure this doesn’t affect your research results Show notes: Follow up to our first podcast with news from Facebook: https://www.nytimes.com/2018/03/20/technology/facebook-cambridge-behavior-model.html EphMRA paper on proportions versus raw numbers: Page 57 https://www.ephmra.org/media/1001/ephmra-2017-post-confere...

The deep OCEAN: diving in to the ‘Big 5’ and exploring how personality affects choices – applications for market research Show notes: Take the big 5 quiz and see your results here: https://www.truity.com/test/big-five-personality-test Virtue signalling talks from Geoffrey Miller: https://www.youtube.com/watch?v=KXjaJ6olWzA https://www.youtube.com/watch?v=PWlK8GvqdT0 Intro/outro music courtesy of B...