How You Pictured It

Get Soft Proofing Made Simple: How to cut your editing time in half while making more money Where do we get our ideas about how we should price our photography and set up our businesses? What makes us think that more is better? That in-person sales is better? That there is only one right way to do things? Today I'm sharing a bit of a case study on Ben & Jerry's Ice Cream and how they...

In this episode, I'm sharing 5 ways I am making the most of my time this summer. I love summer and spending time with my kids but it can be hard to juggle all of that summer fun with running a business! I also introduced my new course Soft Proofing Made Simple, learn more at https://softproofingmadesimple.com Other software mentioned: MissingLettr: https://lttr.ai/jK3k Dubsado:  dubsado.com/?...

In this episode, I explain the three most common pricing models photographers use in their businesses. There is no one best pricing model, only the one that is best for you. You have to find what works with your priorities and values and matches your target client. The three pricing model discussed are: 1. Shoot and burn, all-inclusive, or flat-rate 2. In-Person Sales 3. Online sales with packages...

Do you ever feel that internal conflict? Trying to decide if you should pull out your camera and record the moment or just sit and enjoy and be part of it? I've personally tended more towards being in the moment but recently had some big shifts in my thinking. Today I'm sharing how losing my dad has changed my perspective on taking the picture.  Follow Dear Kate Brand Strategy on Instagr...

This week on the How You Pictured It podcast I'm sharing seven strategies to help get you out of that funk. Mostly, because I've been in one recently myself! Here are some of the things I do to start making progress again and get inspired and motivated in my photography business.  Rest . Sometimes I really just need to do nothing, or catch up on This is Us. Change your scenery. This week...

As business owners and creatives we are always curious and constantly learning. There is always something that we could do better, more efficiently, more creatively, etc. In this episode, I'm sharing how the person you learn from and the type of education you choose can greatly affect your success. Listen in for  5 questions to ask yourself before choosing your next course, workshop, coaching...

Learn all you need to know about soft proofing at http://softproofingmadesimple.com Are you someone who dreads editing because you know it's going to be a big time commitment? You have a hard time narrowing down images for a client's final gallery and then end up editing for hours on end or comparing two photos that are nearly the same, feeling unsure which one the client will like bette...

Have you heard of the practice of choosing a word of the year? I talk more about exactly what a "word of the year" is and go into my word for 2022 which is Ease.   I share how I see ease and how I'm using the word as a guidepost for decisions in 2022. I talk about ease in personal and business decisions + how to bring ease to your clients. This episode is your permission slip  to &q...

Have you tried shooting mini sessions in the past only to feel completely exhausted and under paid? This week, we are talking about 3 big mistakes photographers make when in comes to mini sessions and what to do instead.  We'll cover: 3 mistakes when it comes to booking, scheduling, and pricing mini sessions. The benefits of mini sessions for both the photographer and the client. 3 software p...

In this episode, I'm sharing 7 of my favorite book for business growth and inspiration. I also share my favorite platform for listening to audio books, Scribd. Scribd is a subscription service that has a huge library of audiobooks, ebook, poddcasts, magazines and more. You get unlimited access to the content for a monthly fee of $9.99. Get a free month at:  https://www.scribd.com/gi/1p2uky Bo...

In this episode of How You Pictured It, I'm talking about 6 videos you can create to book more photography clients. These are easiest to create as TikToks or Instagram Reels but you can translate these ideas into video content for your website or other social channels as well. You can even repurpose the actual reel to be used on your website as mentioned in this episode. I get into the import...

Last week I got to attend a photography conference in Lexington, KY called The Reset Conference. This was year 9 of the conference but my first time attending. In this episode, I share what I loved about this conference in particular and my key takeaways from each of the speakers I heard. Links: Grab your ticket for 2023 https://theresetconference.ticketspice.com/resetchattanooga?r=KATE1224 Speake...

One of the best parts of running your own business is that you get to set the rules. In this week's episode, we are talking about the boundaries you need in place in your business and how, oftentimes, saying no to something opens you up for more "YES!!". Grab the free worksheets here: https://dearkatebrandstrategy.ck.page/60672a064a Follow Dear Kate Brand Strategy on Instagram Learn...

In this episode, we talk about outsourcing as a method to save time and keep you doing the work you love to do in your photography business. Oftentimes, we immediately think about editing when it comes to outsourcing for photographers but there are so many other tasks that outsourcing can help take off your plate. In this episode, I talk through several areas that outsourcing is available for. I t...

In this episode, we talk about the 9 signs that should make you consider raising your prices in your photography business. Grab the Cost of Doing Business Calculator at dearkatebrandstrategy.com/CODB Learn more about The Profitable Photographer Sales System  Follow Dear Kate Brand Strategy on Instagram Learn more at Howyoupicturedit.com

This episode is the first in a series on work/life balance for photographers. While I don't believe we can ever be in perfect balance, there are some ways to optimize our time and get the biggest return on the time we do spend. Today's episode focuses on automations. Automations are ways that we can reduce the need for human involvement in certain systems and processes with technology an...

Have you wondered what it's like to try in person sales for your photography business? In this episode, I share my journey with in-person sales and why it was and wasn't a great business model. I talk about how I got to the point of deciding to offer in-person ordering, what my experience was with IPS and why I ultimately changed my business model after a "successful" year. I s...

In this episode, I share the benefits of blogging to get more clients into your photography business as well as some ideas to get you started using this very valuable marketing tool. You'll learn the 4 types of people we are targeting with our blog posts as well as ideas of blog topics for each of them.  You can grab my free Blogging Checklist at dearkatebrandstrategy.com/blogging-for-photogr...

In this episode, I chat about being a "try-hard" and how imposter syndrome can stop us from doing important things. This conversation was sparked by a TikTok from @Elyse Myers that I think applies to most small business owners and especially artists and photographers. I talk about the importance of our job as photographers.  Follow Dear Kate Brand Strategy on Instagram Learn more at Howy...

We get overwhelmed and burnout far too often as photographers and I think much of it has to do with a lack of planning. Today's episode talks about my strategy to set up my calendar each year to make sure that I'm putting my values and priorities first, to live the life I have envisioned. This strategy is easy to follow and works for someone who is a little more go with the flow but know...

In this episode, we talk about the biggest mistakes many photographers make when it comes to pricing.  When we are trying to determine how to charge clients there can be so much advice floating around that we end up undercharging for our services or not creating the right offer for our ideal clients. This episode shares the biggest pitfalls to watch out for. You'll also learn some best practi...

Introducing How You Pictured It,  a podcast for photographers, all about building a business to fit your life. Join your host Kate Hejde of Dear Kate Brand Strategy as she talks about pricing, marketing, setting boundaries, and all things business.  https://howyoupicturedit.com Follow Dear Kate Brand Strategy on Instagram Learn more at Howyoupicturedit.com