How to Win a Campaign

There is no better way to get to know the constituents in your district than going right up to their door and talking to them. Canvassing is essential, and it often becomes the most fun part of any campaign! Getting to know your neighbors, listening to the issues they care about, and telling them how you can help are key to not only convince them to choose you over your opponents, but also to conv...

When you run for office, you need to surround yourself with people you trust and people who believe in you. Choosing a campaign manager is one of the most important decisions you will make. You may have a plethora of campaign managers waiting to work with you, or you may only have a few friends or family members to choose from. This decision is going to be tough, and so this week, Joe and Martín c...

In today’s digital world, any candidate without a robust digital communications operation is sorely lacking. Your campaign needs a healthy mix of in-person and online contact with voters to win. But with the ever changing landscape of digital media, as well as the constantly evolving rules surrounding political ads on social media, it is important to keep up to speed with digital campaign best-pra...

In 2020, the global COVID-19 coronavirus pandemic struck the United States. Campaigns up and down the ballot had to start moving their operations online as social distancing became the norm. This period challenged us all to think outside the box to come up with new practices for voter outreach and deploy new fundraising tactics. In this Special Episode of How to Win a Campaign , Joe and Martín dis...

A campaign, like any business, needs to have streamlined and coordinated HR practices. Everything from onboarding to writing an employee handbook is essential, but can take time away from the campaign trail if you don’t do it right. This week Joe and Martín discuss the unique HR details of campaigns like having volunteers and full-time employees, union and non-union employees, and why campaign ins...

Your campaign needs to have a winning message—one that resonates with voters and stays true to your values. How do you make one? Using a Tully Message Box of course! This week, Joe and Martín will walk you through how to use a Tully Message Box to come up with a winning message for your campaign.  Joe interviews Margie Omero of  The Pollsters , the only bipartisan women podcast about polling, to t...

Mayor Parker has run in 11 races and won nine in a row, so she knows a thing or two about what it’s like to win and lose. She has served as an elected legislator, an administrator, and as an executive, and now she works to help elect other LGBTQ+ candidates across the country.  Martín was super excited to interview Mayor Parker this week and we hope you are super excited to take a listen! Joe and...

In this episode, Joe and Martín discuss how to determine if it is financially feasible for you to run, how to harness your core values to craft a compelling campaign narrative, and how to make that difficult decision of whether to run for President of the United States or start a little closer to home. Anthony Robinson of the National Democratic Training Committee joins Joe this week to discuss th...

In this trailer, Joe and Martín talk about how they got started in politics and their inspiration for making a podcast. This trailer for the brand new How to Win a Campaign podcast gives you a taste of what’s in store for Season 1.   Connect with us! If you have campaign questions or want to learn more, reach out to us using the contact information below. The Campaign Workshop :  Twitter: @cmpwrks...