Sandler
How to Succeed Podcast
The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com for more information.
Where to listen?
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Episodes
How to Succeed at Using Sandler In Spanish 13.06.2023 28:06
In this episode of the "How to Succeed" podcast, bilingual sales trainer Jorge Saunders joins to discuss the principles of selling in Spanish in North America. Saunders addresses the approximately 53 million Spanish speakers in North America and emphasizes the importance of delivering training in their mother tongue to ensure comprehension and success. This episode also covers the bilingual experi...
How to Succeed at AI for Sales 08.06.2023 40:44
Revolutionizing the Sales Landscape: Exploring the Power of AI in Sales and Customer Service with AI For Sales expert, Chad Burmeister. Discover the transformative power of artificial intelligence in sales as Chad Burmeister, founder of BDR AI and host of the AI for Sales podcast, joins me for an enthralling discussion on how AI is revolutionizing the sales landscape. We tackle the burning questi...
How to Succeed at Intentional Selling 06.06.2023 28:14
In this episode, Megan Miller, who is an intentional expert, speaks on the podcast about intentional selling, offering advice on how sales professionals can stay on top of their game in the midst of chaos. She explains the importance of being able to choose who to spend time with and to think of what success looks like and emphasizes the concept of working together with others instead of competin...
How to Succeed at Sales Copy that is Not Too Pushy 29.05.2023 29:42
In this episode, Jeff Stasiuk talks about the significance of writing effective field copy that can grab people's attention and lead them toward the sales funnel. He shares how some people make the mistake of being too forceful and aggressive, and that there's a need for sales copy tools that can guide potential customers smoothly towards the end of the funnel, which is making a purchase. So, if...
How to Succeed at Relating to Anyone 22.05.2023 29:52
#sandlerworldwide #sandler In this episode, we are joined by Dan Solin, a New York Times bestselling author and President of Solin Strategic LLC and Evidence-Based Advisor Marketing. Dan will be discussing his expertise on "How to succeed at relating to anyone". Dan believes in evidence-based practices and strategies to build relationships with anyone. Whether you are in business or just trying...
How to Succeed at Leveraging LinkedIn for Prospecting 15.05.2023 25:04
#sandlerworldwide #sandler In this episode, Deb Ellenberg, the author of LinkedIn The Sandler Way, shares proven strategies for maximizing your lead generation efforts on LinkedIn. Whether you're a business owner, sales professional, or marketing specialist, you'll learn how to find more prospects in less time and grow your business on LinkedIn. From optimizing your profile to building a targeted...
How to Succeed with AI in Sales 08.05.2023 26:42
In this episode, Jordan Ledwein will join us to share the most effective way in revolutionizing the sales industry by harnessing the power of Artificial Intelligence and cutting-edge sales technology. From personalized customer interactions to automating tedious tasks, Jordan knows how to unlock the true potential of AI in the world of sales. Join us as we explore the exciting world of AI in sal...
How to Succeed at Doing a Story-Led Demo 24.04.2023 25:26
Looking for a way to create an engaging and effective product demo? Look no further than a story-led demo! In this episode of the How to Succeed Podcast, Nick Capozzi will join us to discuss the power of story-led demos and how they can help you succeed. Through the use of relatable and compelling stories, story-led demos can effectively highlight the benefits and features of your product or servi...
How to Succeed at Becoming Fearless 17.04.2023 25:02
On this episode from the How To Succeed podcast, we have Stephanie van Dam discussing how to become fearless. She believes that in order to overcome fear and reach the next level of success, one needs to break through the fear and take action. Enjoy watching how to conquer fear and develop confidence in order to be successful in sales. Timestamps: 0:00:02 Fearlessness with Stephanie Van Dam 0:02:1...
How to Succeed with the ABCs of Diversity 10.04.2023 39:48
This week we welcome Martine Kalaw, author of The ABCs of Diversity: A Manager's Guide to Diversity, Equity, and Inclusion in the New Workplace. Tap into your organization's full potential through understanding and strategic implementation of the best DEI Practices. Learn how to create an inclusive work environment to encourage your employees to show up every day without the fear of saying or doin...
How to Succeed at Selling Dead Peoples Things 03.04.2023 29:03
In this episode, we sit down with Duane Cerny, the author of Dead People's Things, to discuss the sales lessons from selling vintage furniture and clothing. Dwayne explains how he decided to switch career paths from a lawyer to a business selling mid-century modern furniture when he was around the age of 30. He had been doing other businesses that had been successful, and he remembered fondly his...
How to Succeed at Unlocking the Magic of Story 27.03.2023 37:31
In this episode, we sit down with Stephanie Paul to discuss the magic of the story and how to use it to engage and influence any audience. Stephanie is an author and speaker coach who coaches executive sales teams, TEDx speakers, fundraisers, and other experts on how to become better storytellers and presenters. She believes that story is prewired into our brains, which is why it is so important t...
How to Succeed at Designing Your 30-Second Commercial 22.03.2023 27:26
This episode features Brad Ferguson as our guest. We talk about how to create a 30-Second commercial successfully. Brad advises salespeople to target their ideal clients and specify the issues that others are facing that they can resolve. He challenges them to consider what they provide the market and how they vary from their competition. The concept of a 30-Second commercial is a concise way of d...
How to Succeed at Tracking Real Sales Success 07.03.2023 36:03
How To Accurately Track & Measure Your Sales Success In this episode, we sit down with Jennifer Smith, CEO and founder of Scribe, an automatic process documentation software. We discuss how people should go beyond simply looking at revenue when tracking sales success and instead focus on three levels: the number of deals, the new accounts acquired, and the existing accounts expanded. By taking a...
How to Succeed at Creating Demand 27.02.2023 35:10
How to Generate More Leads and Drive Sales with Demand Creation In this episode, we sit down with Christopher Roche, CEO of Catalyst Consulting, to discuss how to succeed at creating demand. Christopher explains that lead generation is the typical marketing approach used by companies, but it often leads to frustration due to unqualified leads. Christopher offers advice on how companies can create...
How to Succeed at Understanding Emotional Intelligence 20.02.2023 23:31
The One Skill You Need for Success in Sales: Emotional Intelligence In this episode, we sit down with Phil Johnson, the founder of the Master of Business Leadership program, to discuss the importance of emotional intelligence (EQ) and how influential it is to drive revenue, productivity, and profitability. He offers some of his tried-and-true tactics on how EQ can set you apart from the competit...
How to Succeed at Finding a New Uniform 13.02.2023 25:31
Tips and strategies to find a new career for veterans and other life changes. In this episode, we sit down with Michele McManamon to discuss her inspiring journey as the CEO and co-founder of Operation New Uniform. A former Sandler trainer and owner of a business powered by the renowned training program, she shares how veterans can successfully transition from military service into their new caree...
How to Succeed at Being a Solutionary 06.02.2023 28:13
The Solutionary Mindset with Michael Mathews, VP for Innovation and Technology, Oral Roberts University Join us as Michael Mathews shares his expertise on becoming a Solutionary - someone who applies their time, intellect, emotion, and passion to solve today's most pressing issues. By understanding that there are no one-size-fits-all solutions for everything but rather tailor-made answers for each...
How to Succeed at Being Your Future Self Now with Dr. Benjamin Hardy 02.02.2023 29:07
In this episode, Dr. Benjamin Hardy will show you how to create the life you want by being your future self now! He'll explain why it's so important to have clarity on what you want and how to ACTUALLY achieve it. Timestamps: 0:00:03 Exploring the Science of Future Self 0:02:27 Shifting Identity and Visualizing Your Future Self 0:04:05 Powerful Attitudes for Learning, Growth, and Change 0:07:37...
How to Succeed with the Sales Lessons from Tommy Boy 30.01.2023 22:20
In this episode, Tiffany Koettel and I discuss the movie Tommy Boy and how the characters in the movie provide some great lessons on sales and coaching. In particular, we discuss how important it is to have a clear goal and plan and to take action even when things are not going well. You will also learn how today's salespeople can learn from the movie by taking more time to prepare for their calls...
How to Succeed at Using Sandler's Up-Front Contract to Increase Rapport 23.01.2023 28:24
In this episode, Chris McDonell discusses how to use Sandler's upfront contract to increase rapport. We will talk about how an upfront contract can help with bonding and rapport and how it can be used to ensure that objectives are clear. You will learn the importance of having an upfront contract in order to build rapport with a prospect. It is important to be clear about what each party wants to...
How to Succeed at Public Speaking 16.01.2023 23:29
In this episode, Brenden Kumarasamy will discuss how to succeed at public speaking, sharing tips on everything from body language to delivery. We will share the common misconceptions and challenges around public speaking. Motivation is more important than fear, and communication is often seen as a chore. Make sure to watch the full episode to find out how your life would change if you were a bette...
How to Succeed at Creating a Better Buyer Experience 10.01.2023 27:20
In this episode, Jonathon Blackburn will talk about the importance of having a clear sales process and perspective when speaking with buyers, and how sales enablement can help sales reps to sell more effectively. We will discuss the importance of follow-up after an initial discovery call or demo, and how sales reps can use tools like Quiller to progress conversations. The goal of creating a better...
How to Succeed at Managing and Measuring Productivity 02.01.2023 27:49
Brian Jackson, Sandler coach from San Diego, talks about productivity hacks: how to measure and manage productivity Productivity is one of the most important aspects of any business. Productivity isn't just about quantity—it's also about quality. It can also be one of the most difficult to measure and manage. In this podcast, we'll talk about how sometimes small goals can be more motivating than b...
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