How to Sell Online

“It’s like a big warm hug.”  Okay, how do you argue with a sentiment like that? You don’t—which is why Tien Nguyen has seen such incredible eCommerce success with her soft, customized and beautiful hand knitted blankets.   My friend, as you’ll learn on today’s podcast, Tien didn’t always have that level of success. In fact, when she first joined the 0-100K System—one of the courses I teach—she onl...

Do you ever procrastinate?  Or maybe overthink things a little too much? Or do you allow yourself to become a tiny bit distracted when really you should be working on your online business?  My friend, I have BEEN there way too many times to count. Especially when I need to post a product.  Yep—even after all this time I can stare at a blank screen, my fingers hovering over the keyboard, and come u...

Whenever someone comes to me about selling t-shirts online, but are afraid to get started because they hear that the product is “saturated…” …I kinda can’t help myself.  I laugh.  And the REASON I laugh is because I know Mae Cee.  Mae has CRUSHED selling t-shirts online. She and her kids have worked together to take their company from basically a print business in their living room to a 7-figure c...

Forgive me if I start these show notes with one word: ugh.  I do not like social media. Okay—wait. It’s not that I don’t like social media. It’s that I would about a billion times rather be working on product development or helping my students launch their online stores than making videos. Truth: TikTok nearly TRAUMATIZED me.  My friend, the very idea of me having to dance and point…oh dear heaven...

My friend! Thank you for joining me on the podcast today. I think you’ll be glad you did, because I have yet another great guest—and we’re chatting about where to buy products to sell online.  Posey Duncan is one of my students, and she is one of those people who has a never-give-up spirit. As you’ll hear, she’s had kind of a crazy pants experience getting her business license…but she is NOT backi...

I’m not sure who originally coined the phrase “the riches are in the niches,” but can we all just agree that they were a genius?  I mean, whether you pronounce it “nitch” or “neesh”, the fact is that when you’re looking to sell products online, the more drilled down you can get when it comes to your customers, the better. Which is why I’m psyched to have Maria Simpson as a guest on this week’s epi...

Do you remember that Friends episode with the couch? With Ross yelling “PIVOT!!!!!!” as Rachel and Chandler tried to navigate the staircase?  I seriously cannot even THINK about that episode without laughing. And you KNOW that when my husband Jared and I are in the process of moving furniture at least one of us says it.  All humor aside, though, pivoting—or being willing to pivot—is such a huge de...

Do you know how many people talk to me about how much they’d like to have an ecommerce store? Unfortunately, there’s always some sort of “but” involved in the conversation. As in:  I have dreamed of selling products online for years, BUT…  …I’ve got little kids—where would I find the time? …I don’t even know what I’d sell.  …where would I get the money?  …I’ve never run a business before. I could...

Today’s a big day on the podcast—the kind that makes me want to start dancing in the middle of my kitchen. I’m so, so, SO excited because the one and only Lisa Bilyeu is joining me, and we’re talking about her new book, Radical Confidence .  If you’re not familiar with Lisa Bilyeau, get ready to become a fan. She is smart and funny and wise—and she uses her unique brand of storytelling to help peo...

I am so dang happy to introduce you to one of my fantastic students, Angela Taylor. Even though she was incredibly nervous because she’s a fellow introvert, she was a great sport about being selected for a hotseat during a recent training.  Now, this is actually my second hotseat interview—my first one was with Norma. If you haven’t given that a listen, be sure to listen to it after you enjoy this...

Today I’m talking TikTok with Olivia Starling, who has found incredible success building and growing an online store using TikTok.  Now, when I think of TikTok, I think of teenagers and people dancing all over the place.  And yes, I admit to having been drawn into TikTok’s plethora of video content, descending down a tunnel filled with recipe videos, makeup tutorials, puppies, and people who haven...

Hi there! Welcome to the latest episode of my podcast, where I am talking about creating successful businesses selling products online.  And today, my friend, you are getting to join me and my students in a little something we like to call a hot seat.  It sounds scarier than it is. And actually, it’s pretty dang awesome. It’s when I get to work one on one with a student to see what’s going great,...

Partnerships in any kind of business can be hard to navigate. But what about building a successful ecommerce partnership—is it just as challenging?  And what if your partner was your mom or your child?  Yeah. Let that one sink in.  Well, today on the podcast I welcome mother-and-daughter duo Diane Kesinger and Brenna Potash. They’ve worked together to make their business—Bee + Me—a success both in...

Well hello there, and welcome to this episode of my podcast—where I’m teaching you #1 way to avoid being the face of your online brand. I’ve had so dang many people outside of that group tell me that they’d LOVE to have a successful ecommerce store but the idea of being the face of their brand stops them from ever getting started. So I surveyed the students in my 0-100K System not too long ago, an...

I’m excited to welcome back Bryan Bowman to my podcast today. I was fortunate enough to interview him about a year ago right here on the Because I Can Life—and couldn’t wait to bring him back!  Last time, he talked Shopify.  Today, we’re discussing the ins and outs of Facebook ads, which is a huge topic right now in the ecommerce world.   I’m hearing way too many people say they’re spending thousa...

People are always asking me the secrets to my ecommerce success, and in today’s podcast, I share one of them: having a Momentum Coach.  Not quite what you expected?  Well, I believe that the investments we make in ourselves are the very best we can make. I also believe that having someone I can talk with and get “unstuck” with is invaluable. That’s why I have a Momentum Coach. Ashley Pedersen work...

Growing an ecommerce store is a glorious challenge, but after doing it multiple times myself, I’ve found some tried and true methods that work. Those methods include how to use my LADDERS Law to grow your online business.  Lemme guess: you’re wondering what the hot heck a ladder has to do with ecommerce. After all, I’ve never sold a ladder in my life. Unless maybe it was some sort of cute little d...

If you’ve ever wondered what the secret to success is when it comes to starting and operating an online store, this episode is for you.  Today I’m joined on the Because I Can podcast by Kim Henrie, whose ecommerce journey is one that anyone can learn from—no matter what they plan to sell in their online store.  Kim had a big, BEAUTIFUL goal and vision for what she wanted to offer her customers. Bu...

What is charisma? Is it something only a few people have? Just the wildly famous types you see walking the red carpets or speaking on stage?  Well, according to McCall Jones, who joins me on my podcast today, everybody (psst! Including you!) has charisma that’s all their own. And she also says that it is possible to find a style that works for you. In other words yes, you CAN hack charisma.  Soooo...

Oooohhhh…I’ve got someone great on the podcast today: Krista Jones, who is a wholesale business PRO.  This Alabama mom started Rockledge Design with a mission to create and sell ultra-soft, ultra-premium tees with beautiful, vintage-looking graphics.  (By the way, her shirts really are soooooooooooo soft. She knocks it out of the park, my friends.)   Here’s where her story veers from a lot of the...

Starting an online store is exciting and fun…and a little bit scary.  Starting an online store in Canada to sell to customers in the United States…is tricky.  But Khalpana Vel has taken every single step in stride. She started slow, had a few bumps, but went back to her roots to create a successful seasonal business. Then she jumped into selling year-round…and learned she could do it from halfway...

I absolutely love launching and running successful online stores.  It’s kind of my comfort zone.  Ditto with helping people create their own online stores.  What I absolutely do NOT love, however, is public speaking. I know I’m not alone in this fear.  The idea of standing up there in front of people who are looking at you and waiting for you to share a message they need to hear.  It makes me get...

Returns are part of running a product-based online business. It’s just a fact. And if you’re just starting your store, the thought can be pretty scary.  But product returns don’t have to be. Not if you’re prepared for them. In this episode of the Because I Can Life podcast, I share 5 things to include in a return policy for your online store (plus an extra one that I’ve found is awesome.)   Each i...

I love, love, LOVE getting to hear other entrepreneurs’ stories. Seriously, it’s so gratifying to get to learn about and share their journeys here on my podcast.  This one is no different.  I had the chance to talk with Kacey Beal, owner of Holly & Liz, about how she started her online store, how she decided what to sell, and how far she’s come since day one.  You’re going to get so dang much out...

So….one of the things that I preach from the rooftops is that you don’t have to have a big “Shark Tank” idea to have a successful business. No prototypes, no proof of concept, none of that.  But today on my podcast, I’m totally talking about someone who DID go on Shark Tank and who absolutely blew my mind.  His name is Trey Brown, and he is the founder of the very cool fashion brand SPERGO. And hi...