Anthony Franco
How To Founder
Founders are pioneers of economic prosperity. We equip them for the journey. Think you know the real story of entrepreneurship? Think again. "How to Founder" dives headfirst into the messy, often unspoken realities of building a business. We're not here for the typical success stories; we're challenging conventional wisdom, tackling tough topics, and giving you the unfiltered truth about what it actually takes to succeed. If you're ready to move beyond the status quo and are looking for a podcast that's as ambitious as you are, subscribe now. It's time to rewrite the rules and build your own
Author
Anthony Franco
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
031 Network Like a Pro: Building Connections That Count 09.11.2024 36:09
Ever feel like networking events are as fun as watching paint dry? We've been there. In this episode, we're ditching the awkward small talk to get real about mastering the art of networking. No cheesy pitches, no pointless business cards—just genuine connections that can turbocharge your business. So grab a cold one, and let's dive into how to network like a pro without losing your soul.
030 Deciding Without Doubt: The Founder's Guide to Making Effective Choices 09.11.2024 43:33
Ever feel like you're stuck in analysis paralysis while opportunities pass you by? We've been there. In this episode, we're cutting through the noise to get real about making effective decisions as a founder. No fluff—just practical tactics to help you choose with confidence and keep your business moving forward. So grab a cold one, and let's dive into how to decide without doubt.
028 Breaking the Mold: Cultivating an Adaptive Founder Mindset 09.11.2024 53:43
Feeling stuck in a rut while the world keeps spinning? We've all been there. In this episode, we're tackling how founders can break free from rigid mindsets and inspire their teams to do the same. Forget the buzzwords; we're getting real about overcoming mental blocks and fostering a culture of adaptability. So grab a cold one, and let's dive into how to shake things up—starting with your own mind...
029 Customer Centric 101: Why Your Customers Should Be Your 09.11.2024 38:05
Feel like you're talking to an empty room while your customers ghost you? We've been there. In this episode, we're flipping the script from "It's all about me" to "It's all about them." We're diving into how shifting your mindset to focus on your customers can skyrocket your business. So grab a cold one, and let's get real about putting your customers at the center of everything you do.
027 The Art of Saying No: Protecting Your Time as a Founder 09.11.2024 41:55
Ever feel like you're juggling flaming chainsaws while riding a unicycle? Yeah, we've been there. In this episode, we're cutting through the chaos to talk about the underrated power of saying "No." Learn how turning down the right things can free up your time, focus, and sanity. So grab a cold one, and let's get into how "No" can be your new favorite word.
026 Risk Isn't a Four-Letter Word: Mastering Uncertainty as a Founder 17.10.2024 40:32
Feeling like "risk" is the ultimate dirty word? Time to flip the script. In this episode, we're cutting through the fear and tackling how to understand, manage, and even embrace risk—both in your business and personal life. We'll share real talk on turning uncertainty into opportunity so you can make bold moves without losing your shirt. Grab a seat, and let's turn that risk into your secret weapo...
024 The Art of Storytelling: How Founders Can Use Stories to Drive Sales, Inspire Teams, and Win Over Investors 17.10.2024 59:13
In this episode of How to Founder, Chris Franks and Anthony Franco dive deep into the power of storytelling for founders. Whether you’re pitching to investors, motivating your team, or convincing customers to buy into your vision, mastering storytelling is a game-changing skill. Learn how to craft and tell compelling stories that resonate with different audiences—from employees to vendors to custo...
027 The Art of Saying No: Protecting Your Time as a Founder 17.10.2024 41:55
Ever feel like you're juggling flaming chainsaws while riding a unicycle? Yeah, we've been there. In this episode, we're cutting through the chaos to talk about the underrated power of saying "No." Learn how turning down the right things can free up your time, focus, and sanity. So grab a cold one, and let's get into how "No" can be your new favorite word.
025 Why Your Company Culture Sucks (and How to Fix It) 17.10.2024 38:06
Struggling with high turnover? Low morale? You might have a culture problem. In this episode, we’ll show you how to build a strong company culture that actually motivates your team, drives engagement, and boosts your bottom line.
023 Quit or Grit: Deciding When to Persevere, Pivot, or Pull the 03.10.2024 50:34
In this episode of How to Founder, Chris Franks and Anthony Franco explore one of the toughest decisions every founder faces: knowing when to keep going, when to pivot, and when to call it quits. It’s a fine line between perseverance and stubbornness, but understanding how to evaluate the situation objectively can make all the difference. We’ll break down the mental, strategic, and emotional frame...
021 Advice Discernment: How Founders Can Prioritize and Navigate Outside Opinions 03.10.2024 46:09
In this episode of How to Founder, Chris Franks and Anthony Franco dive into one of the trickiest parts of being an entrepreneur: knowing how to prioritize advice from mentors, advisors, and experts. With so many voices offering well-meaning guidance, how do you figure out which advice to follow? We’ll explore practical strategies to help you filter, evaluate, and apply external advice to your sta...
020 Fear and Risk: How Founders Can Manage the Stress of Leading a Startup 30.09.2024 49:23
In this episode of How to Founder, Chris Franks, Anthony Franco dive into one of the toughest challenges for entrepreneurs: managing the stress, fear, and anxiety that come with running a company. Fear of failure, financial risk, and the weight of decision-making are all part of the founder journey. How do you navigate that pressure without letting it overwhelm you? We’ll explore mental strategies...
019 How Founders Can Manage Personal Relationships 30.09.2024 48:59
In this episode of How to Founder, Chris Franks and Anthony Franco welcome power couple Amy and Matt Lowe to dive into the topic Surviving and Thriving in a Relationship with an Entrepreneur. Founders often find themselves juggling the intense demands of a startup while trying to maintain personal relationships with partners, family, and friends. We’ll explore real-world advice and proven strategi...
018 Burnout and Stress: How Founders Can Protect Their Mental Health and Thrive 30.09.2024 52:29
In this episode of How to Founder, Chris Franks and Anthony Franco discuss the difficult but crucial topic of managing burnout and stress. Founders often face extreme pressure to succeed, which can take a toll on their mental and physical health. We’ll explore how to recognize the early signs of burnout, strategies for managing stress, and ways to create a healthy, sustainable balance in your entr...
017 To Franchise or Not to Franchise: Deciding the Best Path for Your Business 30.09.2024 44:20
In this episode of How to Founder, Chris Franks and Anthony Franco are joined by franchise consultant and fitness expert Kelly Amshoff to explore two critical questions for entrepreneurs: Should you buy a franchise, and should you consider turning your business into a franchise? Whether you're looking to invest in a proven business model or expand your brand through franchising, this episode will...
016 Building Early Momentum and Traction 30.09.2024 52:01
In this episode of How to Founder, Chris Franks and Anthony Franco discuss the crucial steps to building early momentum and gaining traction in your startup. It’s not just about having a great idea—it’s about executing on that idea in a way that generates buzz, attracts customers, and propels your business forward. We’ll dive into tactical advice, real-world examples, and strategies to help you ga...
015 Navigating Co-Founders: Setting the Stage for Success and Avoiding Disaster 30.09.2024 51:41
In this episode of How to Founder, Chris Franks and Anthony Franco explore the critical steps in establishing and maintaining a healthy co-founder relationship. From choosing the right partner to setting up agreements that prevent conflicts, we’ll dive into the best practices and potential pitfalls of co-founding a business. Whether you’re just starting out or already deep into your entrepreneuria...
014 Big or Stay Small? How to Define the Right Scale for Your Startup 30.09.2024 49:16
In this episode of How to Founder, Chris Franks and Anthony Franco tackle a critical question for early-stage founders: How big do you really want your business to be? Whether you’re dreaming of a global empire or aiming to create a sustainable local business, the scale of your ambition will shape your strategy, operations, and even your day-to-day decisions. We’ll explore how to align your goals...
013 Building Your Personal Brand 30.09.2024 47:44
In this episode of "How to Founder," Anthony and Chris are joined by personal branding expert Clifton Sellers to discuss the importance of building a personal brand. Learn how to craft your unique identity, communicate your value, and leverage your personal brand to drive your startup’s success. Tune in for actionable insights and strategies from industry leaders.
012 Every Founder's Biggest Flaw That Holds Their Business Back 30.09.2024 50:56
In this episode of How to Founder, Chris Franks and Anthony Franco dive into one of the most insidious threats to any startup: the founder’s ego. It’s a silent saboteur that can derail even the most promising ventures if left unchecked. Discover how to recognize when your ego is working against you, and learn strategies to transform it from a liability into a powerful tool for growth.
011 Making the Leap from Employee to Entrepreneur 30.09.2024 49:36
In this episode of How to Founder, Chris Franks and Anthony Franco explore the journey of transitioning from the structured life of an employee to the unpredictable world of entrepreneurship. What does it take to make the leap? How do you shift your mindset, manage risks, and navigate the challenges of going out on your own? Whether you’re thinking about starting your own business or have already...
010 Fail Fast, Fail Often: Embracing Failure for Startup Success 30.09.2024 46:53
In this episode of "How to Founder," Chris and Anthony explore the concept of "Fail Fast, Fail Often." They discuss how embracing failure can be a crucial part of the entrepreneurial journey, helping founders learn, adapt, and ultimately succeed. Discover strategies for turning setbacks into stepping stones, and hear real-world examples of founders who have thrived by failing quickly and often. Pe...
009 Uncovering the Real Reasons Companies Fail 30.09.2024 47:57
In this episode of How to Founder, Chris Franks and Anthony Franco are joined by Damon Pistulka to discuss the real reasons why companies fail. From internal mismanagement to market misjudgments, we'll explore the critical mistakes that can bring even the most successful ventures to their knees. Learn how to identify these pitfalls early and protect your business from failure.
008 Miracle or Myth? Exploring the Truth Behind Minimum Viable Products 30.09.2024 54:26
In this episode of "How to Founder," Chris and Anthony debate the merits and pitfalls of the Minimum Viable Product (MVP) approach. Is it a miracle solution for startups, or just another overhyped trend? Tune in to hear our hosts explore both sides of the argument, share real-world examples, and provide actionable insights for founders navigating the MVP landscape.
007 The Myth of Work-Life Balance: Chasing It Could Be Hurting Your Success 30.09.2024 54:08
In this episode of "How to Founder," Anthony and Chris tackle the elusive concept of work-life balance. Is it really achievable, or just a modern myth? Learn why the pursuit of balance might be sabotaging your success and discover alternative strategies for thriving as a founder. Perfect for entrepreneurs seeking practical advice on managing their professional and personal lives. Tune in for insig...
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