How to Build a Sustainable Music Career and Collect All Revenue Streams

Your music is out! Now what? It can be overwhelming to wade through the variety of options available for promoting your music. That said, if hiring the same promo team always equaled success, than everyone would follow that exact path. This episode navigates the promotional tools that are available to you. As well as how to work most effectively with a promo team if you have access to one. To do s...

It's time to release your music! But how do you do so to maximize revenue? Your fans want to support you in the best way possible, but they don't know how if you don't tell them. We covered launching a pre-order in S2.2/E29 of this season, Pre-Recording Marketing Foundation, so you should already be monetizing your music before it's even out. When release day is here, Host Emily Wh...

Music publishing has struck fear into the bones of countless songwriters / artists & music industry professionals. But there is truly no need! Our goal is for you to clearly define what music publishing is & how to collect on it IN FULL. Music publishing is the #1 missing revenue stream Host & Author Emily White sees when meeting with & talking to musicians at all ages & stages...

It's time to record! The digital revolution has leveled the playing field with regard to accessing recording tools. But with such a wide array of options, it can be overwhelming to know where to begin, as well as know when a recording is finished. Or is it ever? To guide us through all things recording, Host Emily White chats in-depth with Ana Ochoa - a Colombian born international singer/song...

Welcome back to the world's #1 global Music Business podcast! Today we talk w/ Billboard 2023 Top Music Lawyer Karl Fowlkes, Esq. on everything you need to know about the legalities of writing, recording & releasing music. We also delve into Karl's extraordinary career as Managing Partner of The Fowlkes Firm, Co-Founder / COO of EVGLE & so much more. Tune in to learn how to handle...

You've gotten your art together, which is no easy task. Congrats! Before you hit the studio it's crucial to ensure you have the tools in place to build your audience so they're ready when the time comes to release your music. While also ensuring your data collection & marketing platforms are set up before your release, so you're not scrambling to set everything up when your mus...

We're back for Season Two of How to Build a Sustainable Music Career & Collect All Revenue Streams! Thank you for making this the #1 Music Business podcast globally . Your support from Australia to Africa & beyond truly means to world to us. We look forward to visiting as many of you as possible in the coming seasons! In the meantime, we're pleased to share the premiere of Season T...

We did it! Host and Author Emily White truly feels we've covered the modern music industry, now including questions from you that we didn't cover in the episodes bringing to life the chapters from the book this podcast is based on. To wrap the season we're thrilled to cover the final audience question that has been posted to Emily: "Are NFT's good or bad?" The short answe...

This is the second of three bonus episodes to wrap the first season of The How to Build a Sustainable Music Career and Collect All Revenue Streams Podcast! Host and Author Emily White was a global tour manager from ages 20-23. The touring crew world is a family that White cherishes deeply but realized there aren't always formal resources with basic information on what industry standards and no...

This podcast, and the book it's based on, is written for the perspective of the musician who writes, records, and performs live. However listener Brian D wrote to Emily and asked how he can move his career forward without being a songwriter. He said, "I am a drummer trying to get my name out there to bigger artists." And thus this bonus episode titled "How to Be a Session Musici...

We did it! Host and Author Emily White truly feels we have covered all aspects of building a sustainable music career and collecting all revenue streams. We're forever grateful to you for listening! And we're not done yet! Both Emily and a listener had ideas for two additional episodes that cover "How to Be a Session Musician" and "How to be a Touring Crew Member." So w...

Amaechi Uzoigwe's resume / CV speaks for itself as Co-Manager of Run the Jewels, Co-Founder of Studio A, an investor, advocate, and more. But to host Emily White, he is pure inspiration as a human being. This is a candid conversation on Amaechi's career and rise to becoming one of the top managers and most respected minds in the industry. However his journey has been far from a straight an...

We did it! You now know how to build a sustainable music career and collect all revenue streams. However, help is always appreciated! In this episode Host Emily White interviews a longtime, yet very modern manager, Randy Nichols. Emily and Randy break down artist management and the ancillary team members that surround an artist. Important note!: *Many* music industry folks listen to this podcast a...

This is the second episode where Host Emily White interviews a handpicked artist to discuss the concept of the book this podcast is based on, in particular Chapter 11 - Repeat & Grow! As we've *just* about covered the entire modern music industry, now it's on you to go back to Chapter 1 (Get Your Art Together) to begin the process again. This episode takes you through Artist Nikki Hill...

We did it! This podcast has now covered all steps in building a sustainable music career and collecting all revenue streams. Now what? At some point, you will feel your current project wrapping up. You know in your heart and soul when it's time to begin again. Although such a thought can feel daunting, know that you're going to get better at and learn this information in a deeper way every...

Today’s episode ensures you haven’t missed a single revenue stream we’ve discussed to-date! Host Emily White reviews all revenue streams you should be collecting on if you write, record / release, and play music live. If not, you’re missing out on money! To dig in deeper, Emily then interviews musician, educator, and activist Steff Reed. Reed has gained national acclaim as a producer and songwrite...

Artist, Musician, Songwriter, and Entrepreneur Julia Nunes defines building a sustainable music career in many ways. One of which is her understanding of the importance of "merch," or merchandise, and the powerful connection it can create with fans. This episode shares best practices on what has worked for Julia on merch at shows, online, and beyond. Host Emily White also interviews Juli...

Kevin Lyman is The G.O.A.T. (greatest of all time) to host Emily White. Kevin is founder of The Vans' Warped Tour and is currently a professor at The University of Southern California. There are many big “names” in the music industry. But Emily has been fortunate to get to know Kevin and all that he does to mentor the next generation of musicians and those who support them. As well as his tire...

Live streaming was a technology that existed prior to the pandemic. However, the space has since exploded with investment, giving artists new options and tools to connect with their fans. With in-person shows now returning, how can these new innovations create a hybrid model to reach even more fans who might not be able to attend traditional concerts? We explore this and more with Mary Kay Huse, t...

Host Emily White used to tour manage and this episode is the first of three that will cover live performances and touring. Guest Akin Aliu is a booking agent at CAA, or Creative Artists Agency - one of the largest talent agencies in the world. Emily and Akin break down how to book and promote shows, what a booking agent does and is looking for, as well as how to maximize all aspects of your live c...

Melissa Garcia is a Founding Partner at Collective Entertainment and Host Emily White’s business partner. Melissa also serves as the Chief Marketing Officer of #iVoted Festival . In this episode Melissa and Emily cover FOMO or “fear of missing out” in the age of Instagram and what to do about it, how to announce your release effectively, social media best practices, maximizing Spotify and Pandora,...

Part three of our distribution episodes explores digital distribution companies such as The Orchard, Redeye, and of course Symphonic which today’s guest Nick Gordon is the GM of in New York City. He additionally serves as Symphonic’s Chief Client Officer. Today we’re going to explore the inner workings of this form of distribution as well as the physical distribution of CD’s and vinyl. Host Emily...

In the previous episode, Host Emily White discusses the importance of "direct to fan" distribution as the foundation of building a sustainable music career. The next step on a musician's journey is to distribute to "DSP's" or digital service providers - e.g. Spotify, Apple Music, Tidal, Deezer, etc. In the book this podcast is based on, Emily explains when artists shoul...

"Direct to fan" distribution is the foundation of building a sustainable music career. Technology companies are the most valuable entities in the world. Why? Because they have all of our data. Musicians and creators need to view themselves through this lens, instead of just giving their fans' data away to technology companies without knowing who is listening to their music. Musicians...

Lauren Ross is an incredibly talented sync pitching representative, music supervisor, musician, and more. She has managed St. Vincent, launched Kill Rock Stars' licensing division and founded Terrorbird Media's sync pitching department. In this episode, Host Emily White interviews Lauren, taking listeners through steps that put musicians in the best position to land a "sync" plac...