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How to Build a Growth System

Business EN ↓ 32 episodes

Welcome to How to Build a Growth System, the podcast that rethinks the way businesses approach B2B growth. Each month, we dive into common organizational challenges or patterns that are stalling growth in many companies. But here’s the twist—we re-examine these issues through the powerful lens of systems thinking. By connecting the dots between different parts of your business, we uncover deeper insights and actionable solutions you can implement to accelerate growth. Whether you're part of a growth team, a leader, or someone who just wants to think differently about scaling, How to Build a Gr...

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Episodes

From Wells Fargo to Apple: Lessons in Setting Metrics 05.11.2024 52:04

Summary In this episode of The Growth System, Colin and Chris delve into the critical role of metrics in B2B growth, emphasising the need for careful consideration in their application. They discuss the potential dangers of misguided metrics, illustrated through real-world examples like Wells Fargo and the Cobra Effect. The conversation highlights the importance of aligning metrics with long-term...

Escaping the Set and Forget Process Trap 29.10.2024 51:20

Summary In this episode of The Growth System, Colin and Chris delve into the organisational trap of 'set and forget' processes, particularly in the context of automation. They discuss the mindset issues that lead to complacency in organisations, the importance of process discovery, and the need for a systems thinking approach to optimise processes. The conversation highlights the challenges of red...

How to avoid the allure of the shiny object when setting your strategy 22.10.2024 46:09

Summary In this episode of The Growth System, Colin and Chris explore the phenomenon of shiny object syndrome in B2B companies, discussing how organisations can be seduced by new trends and technologies that may not align with their core competencies. They analyse Cisco's acquisition of the Flip video camera and GE's ambitious Predix platform, highlighting the strategic missteps and failures that...

How Thinking in Systems Can Unlock Sales and Marketing Alignment 15.10.2024 55:32

Summary In this episode, Colin and Chris delve into the critical issue of sales and marketing alignment within B2B organisations. They explore the superficial nature of many alignment efforts, the significant costs associated with misalignment, and the impact of buyer journeys on organisational performance. The conversation emphasises the importance of technology, organisational culture, and clear...

Can systems theory save us from the perils of the MQL? 08.10.2024 50:49

Summary In this episode, Colin and Chris delve into the contentious topic of Marketing Qualified Leads (MQLs), exploring their definition, origins, and the myriad issues they present in B2B organisations. They discuss the friction between sales and marketing teams, the identity crisis of MQLs, and the systemic problems that arise from poorly defined metrics. The conversation shifts towards potenti...

Systems Explained: The Interconnected World of B2B Growth 01.10.2024 25:34

Summary In this inaugural episode of The Growth System podcast, hosts Colin and Chris delve into the concept of systems thinking and its critical relevance to B2B growth. They explore what constitutes a system, the importance of understanding systems in organisational contexts, and how systems thinking can provide valuable tools for growth professionals. The discussion also clarifies the distincti...

The Growth System: Teaser 24.09.2024 7:11

Summary In this episode of The Growth System podcast, hosts Colin and Chris introduce their focus on B2B growth through a systems thinking lens. They discuss the need for a new podcast, the importance of understanding systems thinking, and the organisational challenges faced by growth teams. The conversation highlights the significance of alignment between sales and marketing, and the potential pi...