How To Be A Handmade Boss

🚀 How hard is for you, as a handmade business owner, to identify and understand your target audience? 💙 Every single part of your handmade business must be linked back to your target audience.  ⚡️ Steph has you covered in this episode. Explaining why this foundation is vital for your handmade business, steps to find and understand your target audience including demographics and psychographics....

💙 Welcome back to the Handmade Boss Podcast 🚦 This is our BIG UPDATE episode for Etsy, Shopify, Instagram, Canva and Pinterest  ⭐️ I'm giving you all the ecommerce updates you need to know 🚀 Cutting out the confusion around what you need to know and what to take action on  💪 I've pooled together everything that is relevant to you and your handmade business If social media feels hard...

😭 Are you experiencing a sudden drop in sales, views, favourites, shares... for your handmade business?  💙 In this episode, we're looking at what's going on in the e-commerce landscape for handmade business owners and what you can do to grow your business. 🚀 Including the unexpected twists and turns and uncovering the reasons behind fluctuating sales within your handmade business and...

💙 In this episode of the Handmade Bosses podcast, Steph catches up with Erik from Mountain River Life.  🪵 Erik is a wood craftsman, who has a 6-figure business specialising in handmade mountain-inspired, premium quality wood gifts, as well as his new clothing and apparel line. 🔎 He shares his experience of pivoting his handmade woodwork business to include clothing, the importance of diversifyi...

💙 Wondering what you should pay yourself in your handmade business? ... it can be a tricky one 💪 💸 In this episode I walk you through how I manage my finances as a handmade business owner and the steps I take to keep my personal and business finances separate ⚡️ I unpack everything for you to consider, from when you should start paying yourself, your personal and business financial commitments...

😩 Feeling overwhelmed and like you're doing EVERYTHING? You're not alone...I promise ❤️  🚦 In this episode, I'll be giving you advice on how to stop overwhelm in its tracks.  🥺 Drawing from my own experience of dealing with overwhelm and health anxiety. 💙 Tune in for practical strategies and actionable tips to regain control and find balance in your personal and professional lif...

⭐️ Back for more handmade business help?  💪 In part two of our business lessons series, we're delving deeper into why entrepreneurship can be tough...especially if you are a handmade business owner  💙 Join us as we explore the challenges and hurdles that make running a business an uphill battle. From managing setbacks to navigating uncertainty, we're here to shed light on the realitie...

💙 I loved recording this episode with Pash.  ⚡️ Join me as I interview Pash about her transition from a highly regulated scientific marine biology career to running her own handmade ocean-themed glass art business, 'Ocean Fusions' on Etsy.  💬 Pash discusses her nearly 30-year career, her experience with breast cancer and how it led her to discover glass fusing. As well as discovering...

✋ Are you ready for some real talk?  💪 In this episode, we're diving into the hard business lessons that nobody talks about.  📍From failure and rejection to the tough decisions business owners face, we're uncovering the unfiltered truths of business.  💸 If you're selling online through platforms like Etsy, Amazon handmade, goimagine or have your own website this episode will hel...

🚀 Are you struggling to keep a track of ecommerce updates that impact your business? 💙 We've done all the research, so you don't need to!! 😀 We delve into important updates across popular platforms like Etsy, Shopify, and Instagram.  ⚡️ Learn about Etsy's new listing form, enhancements in trust and safety, changes in selling policies, and trends for spring and summer 2024. Disco...

🥳 Exciting news! 🗞️ 🔊 Get ready for our first-ever live episode where I'll be answering your burning questions about your handmade business and Etsy. 🔥 Join me for an interactive session filled with insights, expert advice, and real-time Q&A to help you skyrocket sales in your handmade business. 🚀 Navigating Etsy Post-Covid Sales, Building a Strong Brand, and More ⚡️ From accessing t...

💙 In this special episode I'll be chatting to one of our Handmade Bosses students, Karen. 💬 We'll be talking all things business, getting to know Karen and her journey more 😀 From Accounting to Crafting: Karen's Journey with Fireside Arts LLC 🥳 In this inspiring episode of the How to be a Handmade Boss podcast, Karen Podolsky, the owner and creator of Fireside Arts LLC, shares h...

Are you wondering when to start your email list? In this episode I'll be helping you decide when the time is right for you and your handmade business. Whether you're a seasoned entrepreneur or just starting out, we'll guide you through everything you need to know about starting an email list. Tune in for expert advice to help you make the most of this powerful marketing tool. If soc...

A question I'm asked on a regular basis is "do I have to be on social media to make sales in my handmade business?" Join us as we explore this intriguing question. From examining the reasons why you might have resistance to social media marketing, to alternative marketing strategies and discussing the pros and cons of social media presence. We'll help you determine if going soc...

Are you wondering when to trademark your handmade business? Tune in as we break down the ins and outs of trademarking. From what a trademark is, how to trademark your business, understanding the importance of protecting your brand, and more.  We've got you covered, including the pros and cons of trademarking your handmade business.  We'll help you answer the question 'is it worth tr...

Starting a new Etsy shop or handmade business? Get ready to kickstart your entrepreneurial journey with our ultimate to-do list.  Tune in for essential tips and tasks to set up your shop for success from day one. If social media feels harder than it should, especially when summer routines start getting messy… this is for you. Fix Your Socials Week starts Monday 20th July … it’s a free challenge fo...

In this episode we delve into Etsy's Q1 financial results and the implications for handmade businesses on the platform.  You DEFO want to listen to this. Dive in to the challenges faced by Etsy sellers, strategies being implemented by Etsy to reignite marketplace growth, the importance of differentiation in a crowded market, and the focus on improving customer experiences.  You DEFO want to l...

Struggling to get your products noticed online? In this episode, we're diving into the nitty-gritty of getting your products to rank in search results. Join me as we explore actionable strategies that will breathe new life into your handmade business, reigniting sales and paving the way for a brighter future. If social media feels harder than it should, especially when summer routines start g...

Are you tired of the guessing games when it comes to Etsy's search algorithm? Want to know what really moves the needle for your shop's visibility? In this episode, I dive deep into the mechanics of Etsy's search engine and share how you can optimise your listings for better exposure by understanding the 7 ranking factors. Wondering how to make your products irresistible to Etsy&apo...

I've been right where you are, ready to leap into the world of entrepreneurship. In this episode, I'm sharing my journey from a forensic science career to crafting my successful handmade jewellery business. Ever felt like you're just not cut out for the 9-5 life? I've been there, wrestling with career choices and giving in to societal expectations. But let me tell you, the mome...

Got a bunch of product ideas bouncing around, but unsure which one to pick for your handmade business? Don't worry, I've got your back! In this episode, I share with you how to choose what to sell, and why it's so important to infuse your creations with your passion and the unique story of your brand. Are you tempted to create something that is currently trending? Wondering if you&a...

Is your shop feeling like it's stuck in a rut? Maybe it's been years since you last updated your listings, or maybe you're ready to dive back in and give things another shot.  Whatever the case, there's no need to despair. In this episode, I'm tackling the question: How do you resurrect a dead shop? Join me as we explore actionable strategies that will breathe new life int...

Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond. We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby ra...