HOW THEY DID IT! Unique stories partnerships-led sales and success.

* This is an interview we did on another podcast relevant to our listeners here:  Topics up for discussion include… The ‘core tenets’ of a good partnership Possible partnership opportunities for agencies The importance of productizing service offerings About Alex: Alex has built and run agencies, started software companies, ran marketing teams, and leveraged partners to grow every one of them...

Today, we’re going to discuss strategic relationships from an agency POV. With me are Elad (the Managing Partner) and Itai (COO) of Inbound Junction Agency. The focus of today’s discussion is the power of a ‘network’ to support agency growth and overall value. They have used strategic alignments to gain unicorn clients like Hubspot, Hotjar, Kajabi, Walkme, BigCommerce and many more saas you’ve hea...

Hawke Media is one of the most successful and streamlined agency organizations ever. They partner with over 100 software providers - each one is a true partnership (mutually beneficial). To help us all understand how Hawke Media approaches partnerships today, I've recorded with Ashley Scorpio (VP of Partnerships at Hawke) to help us all understand what makes their software partner ecosystem so ben...

Watch the video of this episode here >>> David Lewis is the CEO of DemandGen. David partners with over a dozen tools currently, and has leveraged saas partnerships to scale his agency to be one of the largest and most respected in B2B Marketing.  David coined the terms "Demand Gen" He wrote the #1 book on Lead Management called Manufacturing Demand In this discussion, David answers:...

The purpose of this podcast is to share what's happening with data analytics and reporting from these perspectives:  What agencies should know about partnering with analytics tools and the delivery of analytics services to clients. What founders should know about the data providers and how support should be conducted for data services. And what other data platforms should understand about the...

Cory is Head of Director of Global Channel Sales at Active Campaign where he oversees his channel team and 6000+ partners.  * This episode was recorded on video and we reference a graphic that can be found at partnerprograms.io Watch this episode on video there as well.  Stepping into a channel/partner management role with a large existing partner network and revenue quotas means you can...

This episode is also a video-class in our course on building a partner program. To watch and see the visuals, head over to the school and join the course >> (use coupon code PODCAST for 50% off). What is TCMA? TCMA stands for through-channel marketing automation. Through-Channel Marketing is a system that enables organizations to scale advertising and local marketing messaging through their...

Today I am joined by Amanda Nielsen - former Partner Marketing Strategist at New Breed Agency - a Diamond-Tier Hubspot partner as well as reseller of Drift, Vidyard, Insight Squared and others. She grew New Breed’s partnerships by 400% in her time there and has spoken at the Inbound conference as well as taught a class for us here at Partner Programs in our agency MRR academy found at learn.partne...

In this episode, I am joined by Greg Greenberger, Partner Program Specialist at Signavio. Greg is with me to discuss  how to formalize an appropriate budget for your partner strategy, and what KPIs to focus on at each stage of growth. To view documents mentioned, enroll in the course Greg teaches a class in >>> Why should you listen to Greg? Greg is building and managing Signavio’s p...

In this episode, I talk to the founder and VP of sales at xAmplfy - the platform for channel and partnerships teams which automates the way you engage and empower your partners. This recording is all about attribution in TCMA. If you are interested in this topic and are building-out a partner program as we speak, please enroll in our course . Use promo code: PODCAST for 50% off.  If you’re ne...

This episode is all about understanding what actually goes on when an agency is on and OFFBOARDING your user (which was their referral), and the issues that can arise from that process being broken. Read the articl e or listen in.  If you do not have a good relationship with your SaaS partners – the people inside the organization on the sales, CS or product teams – you are not in a good posit...

My guest today is Tyrone Lingley, the Director of Partnerships at Unbounce Ty is responsible for driving revenue growth through product, brand, and distribution partnerships. Prior to Unbounce, Ty had experience in e-commerce and B2C partnerships while he was responsible for the strategic development and leadership of retail activities, key partnerships, and community programming for Canada’s top-...

Forrester predicts the through-channel software market to grow to $1.18 billion by 2023. This market includes 10s of thousands of digital agencies realizing $2B in service revenue by that year. So I invited Mr. Jay McBain from Forrester.com to join me in unpacking the topic of “Through-Channel Marketing Automation.” If you enjoyed this episode, you may enjoy the full course on How to Build a Partn...