Kelly KfM Meyer

How NOT To Start A Damn Brewery: the podcast

Business EN ↓ 81 episodes

People of Earth, I would like to welcome you to the How NOT To Start a Damn Brewery: the podcast. In this podcast I consider it my duty to share the sometimes gory but always honest truth hidden in the craft beer industry. Mainly that it rarely operates like a business. Margins are trash, distributors are garbage and capital expenditures are a raging dumpster fire. But many of the people are badasses. I autopsy deceased breweries, retailers and distributors. I talk with wineries, breweries and distilleries. All in the search for ways to lure out profitability and best practices.

Author

Kelly KfM Meyer

Category

Business

Latest episode

Sep 29, 2025

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Episodes

Part 2 of 2: Theresa and Brett of Fetching Lab Brewery 28.08.2021

What I have here for you today is Episode 2 from my interview with Bret and Theresa of the late Fetching Lab brewery. If you haven’t listened to the first episode, well, get off your ass and go cue it up. Go ahead, we’ll be here when you get back. While you’re at it, maybe listen to any of the others you’ve missed, as well. My guests and I have spent precious time and energy making these things, a...

Josh Cunningham - Kora Kora Coffee 22.08.2021

My guest today is not a beer manufacturer. He doesn’t distribute beer and likely hasn’t ever carried a half barrel keg up a flight of stairs. He does drink it but that’s not why I’ve asked him to sit down with us today. See, I’ve always felt that if lessons are principles then they have to be universal. And they’re only universal if they can be applied across multiple disciplines and industries. I...

Part 1 of 2: Theresa and Brett of Fetching Lab Brewery 15.08.2021

There was so much to share with this interview I had to break it into 2 shows. Part 2 will come out later this season.  My guests today are Brett Bray and Theresa Hutchinson of the late Fetching Lab Brewery down in way South Houston. Brett was a full-time financial advisor and a part-time homebrewer so he has qualified to own a brewery as most of us in the beginning. Based on Brett’s research...

Off Rhodes Craft Beer Station - Chris Rhodes 07.08.2021

Today I am joined by Chris Rhodes of Off-rhodes Craft beer station. It’s a small taproom/bottleshop located here in New Braunfels serving arguably the best selection in town. He and his wife took what looked like a risk at the time and worked their tails off to make it a recognizable brand and loyal customers Chris got his start in the industry working in bar management and even spent a brief sent...

Altmeyer and Lewis Brewing Company - Byron Lewis 05.08.2021

My guest today is Byron Lewis, co-founder of Altmeyer and Lewis from San Marcos, TX. They were a brewery known for classic styles and solid execution. They never packaged and never signed with a distributor. And although Byron does have some regrets, that is NOT one of them. We get into the logistics of building and managing a brewery and even some of the emotions around tearing it back down. The...

Noble Rey Brewing - Chris Rigoulot 04.08.2021

My guest today is Chris Rigoulot , the founder of Noble Rey Brewing in Dallas. Noble Rey came on the brewing scene in 2015 and made a splash with their can artwork. They quickly expanded across Texas and captured the attention of the craft beer scene with cool names, good beers and unique marketing. They expanded to two locations and by the end of 2018, word got out that they were in bankruptcy. C...

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