How It's Done: a Podcast for Curious Marketers

Tune in to our must hear moments from Season 4. Explore real-world examples of brand storytelling that drives loyalty and sales, the importance of agile planning in fast-changing markets, and the impact of thought leadership. Dive into the ethical and strategic implications of AI in marketing and PR, including its role in SEO and content creation. Plus, discover why authenticity and character are...

Jeffries senior equity analyst Brian Tanquilut dives deep into the hottest healthcare trends and what's shaping the industry's future. From Medicare Advantage cutbacks to the evolving role of telehealth, Brian shares insights on where the money's flowing and what healthcare marketers need to know. Tune in for a must-listen discussion that unpacks the critical shifts in healthcare, labor costs, and...

Dive into the dynamic world of AI with Kriste Goad and special guest Mitch Duckler in this week’s episode of How It's Done. Discover how AI is revolutionizing marketing as Mitch, author of The Future-Ready Brand, shares insights from his research with Fortune 500 CMOs across various industries. Uncover strategies to upskill your team, integrate AI seamlessly into workflows, and stay ahead in t...

Dive into the dynamic world of Vodcasting with Carol Flagg, a managing partner at Answers Media Network. Discover how the fusion of video and podcasting is transforming content creation and audience engagement. Whether you're a seasoned podcaster or a curious marketer, Carol's insights on the latest trends and technological advancements in Vodcasting will leave you inspired and ready to in...

Recognized as a Top 50 Healthcare IT Influencer, Colin knows a thing or two about healthcare conferences. He’s a seasoned expert who has witnessed their evolution over the course of his career, including as a key organizer of the very popular annual Swaay. Health Live event (formerly HITMC) dedicated to healthcare marketers. Drawing from his own experiences putting on events and attending dozens m...

Host Kriste Goad is joined by a panel of accomplished women in the FemTech industry: Visana Co-Founder and President Shelly Lanning, Flare Capital Principal Margaret Malone, and Healthcare Executive Leigh Ann Ruggles. Together, they dive into the recent surge of FemTech, exploring its impact on the healthcare industry, the use of AI in FemTech, and the power of branding and marketing in the sector...

We sat down with Greg Galant, CEO of Muck Rack, to explore everything from Greg’s early days of podcasting, the history of Muck Rack, the birth of the Shorty Awards to the innovative ways AI is transforming the PR industry today. From streamlining press release drafting to pinpointing ideal journalists for pitches, Greg shares valuable insights and tips for leveraging AI tools effectively. Don&#39...

A captivating discussion with Todd O'Neill, an associate professor of Interactive Media at Middle Tennessee State University, exploring the ethical use of AI technology in marketing and public relations. Delve into the impact of AI on the industry, discussing its evolution, potential benefits and challenges, and ethical considerations for practitioners. Blogs and Podcasts Marcus on AI Generati...

Join us as we delve into the fascinating world of femtech and maternal health with Linda Smith, VP of Marketing and Communications at Progeny Health. Discover how Progeny is revolutionizing women's healthcare and tackling the maternal and infant health crisis. Plus, gain exclusive insights into the marketing strategies driving their success and learn about the latest trends shaping the future...

Why is your PR effort not paying off and what's the importance of having characters in your marketing efforts? Tune in to learn the disconnect between brands and journalists, the power of an authentic story, and why (and how) a successful PR campaign is measurable. Related reading Blogs and Podcasts The Value of Characters with Every Media Campaign What Not to Do With Your Brand (Mark weighs i...

What are the essentials of a strategic marketing communications plan, and how can marketing, communications, sales and the executive suite keep it simple, remain flexible, cross-pollinate, and work in sync to effectively execute against such a plan? Quantum Health CCO, John Hallock shares takeaways from his deep well of experience at some of healthcare’s biggest brands, from his time at Livongo du...

Every marketer has been asked (potentially even haunted by) the question, “Is it measurable?” Our guest Joe Zappa and host Kriste Goad dive into the measurability of content marketing, AI for marketers, why you should never work with a generalist marketing agency, winning the “War of Ideas, ”and much more on this episode of How It’s Done.  Find Joe Zappa on: Linkedin and Twitter Find Sharp Pen Med...

Erica Freckelton not only has the coolest glasses at fuoco but she also has experience optimizing websites and social accounts for various tech and healthcare companies. With those glasses she can see what a lot of people can’t. On this episode of How It's Done: Shining a light on Dark Social Why Dark Social is ruining your online attribution Expert tips on how to make Dark Social work for you...

Throughout his career in healthcare, Karey Witty has served in just about every C-suite role there is, but it’s his latest role as managing partner of value-based-care-focused investment firm Valtruis that has Karey more excited than ever, not just about his job, but about the promise of healthcare.  In this episode of How It’s Done Karey talks with us about the meaning behind the Valtruis name, t...

fuoco’s Senior Digital Marketing Manager Erica Freckelton is back with our host, Kriste Goad in part two of our three-part demand generation series for healthcare marketers. Tune in as they discuss the importance of knowing your target audience, demand creation vs. demand capture, and more. Follow ⁠fuoco on LinkedIn⁠ or find Erica on ⁠LinkedIn⁠ .

fuoco’s Senior Digital Marketing Manager Erica Freckelton joins our host, Kriste Goad in part one of a three-part demand generation special. Tune in as they discuss changes in B2B buying behavior, how to evolve your marketing strategy, and the advantages of first-party data in part one of this three-part special.  Follow fuoco on LinkedIn or find Erica on LinkedIn .

The “Headline Hunter” Kathryn Rickmeyer joins our host Kriste Goad as they discuss pitching stories, how to make content more valuable, and the importance of media in marketing. Learn more about Tennbeat at Tennbeat.com . Have a story you’d like to share with Kathryn? Email her at Kathrynrickmeyer@gmail.com , or follow her on Linkedin.  

Dennis Dailey, Editor-in-Chief and lead reporter for Mobile Health Times joins host Kriste Goad as they discuss the upcoming health conference, ViVE , and a new, snackable health technology information show, HITshow.   Learn more about HITshow by emailing Dennis at ddailey@hit.show , follow Dennis on LinkedIn , or find his coverage at mHealthtimes.com . 

Kriste Goad and Amanda Donnelly, a fractional CMO and growth partner with TechCXO, discuss fractional marketing leadership, when to leverage it and how to get the most from it.

We sat down with Dr. Nidhi Gupta to learn about the emerging epidemic of Wireless Mobile Device (WMD) addiction, its impact on our society and what can be done to break the cycle to achieve  life-technology balance.

Ryan Estes is a vetted podcast host, guest and entrepreneur. He has recorded over 300 interviews with more than a quarter-million downloads, and his podcast, Talklaunch, consistently ranked in the iTunes Top 100 podcasts. On a mission to put the world’s top startup founders on the world’s top podcasts, Ryan co-founded Kitcaster, a podcast booking agency that books you on top podcasts that speak di...

Heather Locke, Chief Support Officer for Hammersmith Support — a self-described WordPress website development and maintenance shop for small and mid-sized businesses  — has over a decade of experience managing, optimizing and developing websites for clients. In this episode, Heather shares her four Wordpress website best practices -  messaging, calls to action, functionality and security. In this...

What if marketing teams could boost efficiency and speed while simultaneously creating more space for creativity? With artificial intelligence, the possibility is promising.  Jeff Coyle is the Co-founder and Chief Strategy Officer of MarketMuse, an industry-leading content solution that brings data scientists and engineers together with content strategists and SEO experts to make AI accessible for...

Amy Mirlisena is a Clubhouse moderator and a curriculum developer in the tech space. Today she’s teaching us How It’s Done on the Clubhouse app! In this conversation, she walks us through how she became a Clubhouse moderator, what the future of social audio looks like and provides insight into how you can leverage this new social audio app to grow your business. For more on Clubhouse and social me...

Have you joined the most exclusive social app available? Our second Spark Session answers the question that nearly 50,000 people are asking Google every month: What is Clubhouse? Gen Xer, marketing and PR expert and fuoco’s chief firestarter gives us the rundown on the audio app that has everyone talking, and even shares a secret to score your own invite. For more on social media marketing, visit...