How I Write

Your success as a writer boils down to your style. And today, you’re going to learn how to master the two different types of style — minimalism vs. maximalism — from the style-king himself: The Cultural Tutor.  Minimalism is clear, concise, and direct. It distills an idea. Maximalism captures the texture, the nuance, the beauty of life. It creates an environment for your reader to inhabit. Style i...

What do Katy Perry, Charles Dickens, and the Bible all have in common? They’re responsible for some of the most famous lines in history. And in this episode, you’ll find out why.  Mark, an author and mad scientist of language, reveals the secret sauce to memorable writing: rhetorical devices. Chiasmus. Anaphora. Antithesis. Synecdoche.  Writing today (i.e. texting and Tweeting) is concise and hype...

Harry is a master copywriter — and that’s not hyperbole. With Marketing Examples, he’s taught over 100,000 people how to write copy that rips. And guess what? You’re next.  Copywriting is the wrapper of success for every company. It’s the difference between Snickers, the bestselling chocolate bar in the world (“You’re not you when you’re hungry”) and a chocolate bar that looked and tasted just lik...

Scott is a cocktail of crass humor, brutal honesty, and millionaire advice. He spent ten years wanting to write a book, and when he finally did, everything he learned could be summed up into two words: Be fearless.  So buckle up — because today, you’re going to learn how to write fearlessly.  In this episode, we break down the nitty-gritty mechanics of fearless writing: how to create intimacy with...

Two words: Storytelling. Masterclass.  Yeah, yeah, we know — “become a better storyteller” is probably the most basic writing advice out there. But this episode is far from basic. It’s all about the storytelling advice you actually need that you didn’t get in school. Once upon a time, Nat wrote online SEO blogs: simple, generic, and kind of boring. What he really wanted was to write a memoir: some...

Sign Up for "Writing Examples" and Learn From The Best Writing of All Time: https://www.writingexamples.com Ryan Holiday is one of the world’s most prolific writers. He’s published sixteen books, written a daily email newsletter every day for the past eight years, has 1.7 million YouTube subscribers, and runs his own creative agency. (Reciting that list is difficult enough to remember, let alone a...

Jerry Seinfeld taught me more about writing than all my English teachers combined. People forget that comedians aren’t just jokesters — they’re writers. And with 10 Emmy Awards, 3 Golden Globes, and a TV show that’s generated over three billion in revenue, it’s safe to say that Jerry Seinfeld is a dang good one.  In this episode, I share the top ten writing lessons I’ve learned from Jerry Seinfeld...

You may know Ted as a music historian, and the go-to expert on jazz. Or, you may know him as The Honest Broker on Substack. Either way, he’s the most erudite guest this show has ever seen. Ted gives a masterclass on the state of our culture at large. What’s up with our obsession with minimalism? Why do we value speed over beauty? Do we even realize that we’re distracting ourselves into oblivion? A...

Get ready to swap everything you know about business-writing for an unconventional approach that actually works.  Basecamp CEO Jason Fried is one of the world’s most successful software entrepreneurs. And he’s unique for the way he challenges the tenets of Silicon Valley startups.  He’s bold like Bezos, but relaxed like Buffett. He cares less about “rising-and-grinding” and more about an honest 40...

From frustrated middle school teacher to Chief Evangelist at Synthesis School. From 46 email subscribers to 165,000. From hating writing to publishing her first book with a major publishing house: The Learning Game.  What made all of this possible for Ana Fabrega?  She unlearned how to write.  In this episode, Ana shares the seven writing principles you should unlearn if you want to fall in love w...

This is business writing like you’ve never seen it before.  Sam Corcos is the founder of a $300 million company called Levels. He’s built a culture of intellectual rigor by hiring excellent writers and giving them time to think on paper. But don’t get it twisted — a successful “writing-first work culture” is far more than grammatically correct Slack messages and the occasional memo.  “95% of peopl...

“I’m not writing for you.”  This was Paul’s response to a scathing critique that came early in his writing career. Since then, Paul’s book, The Pathless Path, has sold over 50,000 copies and has spurred thousands of writers to forge their own path forward — scathing critiques and all.  Writing isn’t about building the biggest readership possible. It’s about connecting with the readers who care. It...

There is an intrinsic interestingness inside of you. But, you’re probably suppressing it. Welcome to 96-minutes of learning how to use your interestingness to stand out online.  Speaking of standing out, Steph Smith: Hosts a16z, a top five technology podcast Taught herself to code and launched multiple websites that hit #1 on Product Hunt Sold over $220k in her book launch for Doing Content Right...

Writing is thinking, which means it’s like lighter fluid for business growth.  Brie has played major roles at writing-rich companies like Stripe, and her expertise on writing-first culture is now used by giants like Amazon and Basecamp.  As she says: “Reality has a surprising amount of detail.” Writing illuminates all the interesting details worth pursuing. And as a result, companies who prioritiz...

Paul Graham is one of the most successful writers and entrepreneurs in Silicon Valley. Sure, he sold a company to Yahoo and co-founded Y Combinator, which has created hundreds of billions of dollars in value. But more than that, Paul is a renowned essayist and his thoughts on what makes good writing are worth paying attention to. So, how has writing led to Paul Graham's success? I've deconstructed...

Neil writes about all the icky, taboo things you’re not supposed to say out loud. As the author of ten New York Times Bestselling books, he’s built his career on getting celebrities like Rick Rubin, Kevin Hart, and Jenna Jameson to open up in a way that most writers are too afraid to do.  But don’t get it twisted — “being vulnerable” doesn’t mean “word-vomit your deepest, darkest secrets to the wo...

Every year, 25 million people download Shaan’s podcast. Sure, he’s a brilliant entrepreneur, investor, and writer, but there’s one skill in particular that keeps Shaan’s audience coming back for more: storytelling.  And not the kind of storytelling that feels like an IQ contest. (I know you know what I mean.) Shaan tells stories that burst with aliveness, that make readers laugh out loud with joy...

Perhaps the best-kept secret of any writer is the ability to find inspiration in unconventional places. And that’s Michael Mauboussin in a nutshell. Investing, business, reading, writing, luck, skill — name a topic he’s passionate about, and he’s found a way to make money from it in his writing.  How? By subverting “The Curse of Knowledge.”  With his decades-long career on Wall Street, you’d think...

Packy McCormick is proof that writing online can attract real-world opportunities you never dreamed of. He went from 20 Substack subscribers to a $40 million venture fund — and he’s still growing. In this episode, we dive into the three main “how’s” of Packy’s growth. First, he has a distinct, unforgettable style. His business-meets-memes newsletter, Not Boring, has amassed 220,000+ subscribers be...

Want to build influence with great ideas and simple writing? Look no further than Howard Marks.  Most smart people use big words and plastic jargon to reinforce the barrier between themselves and “the common folk.” Howard, on the other hand, breaks down this barrier, and that’s why his ideas are so influential (and why he’s Warren Buffett’s favorite author).  Ironically enough, simple writing is t...

Amor Towles is our modern day F. Scott Fitzgerald. Sure, he’s a critically acclaimed, award-winning novelist (ever heard of “A Gentleman in Moscow”?) but not because he’s cracked the publishing algorithm. Rather than scheming how many books he can sell or how many critics he can impress, his #1 goal is to fulfill his covenant with his reader. “They’ve invested in my art, and I owe it to them.” Tow...

Steven Johnson has studied LLM technology for over 35 years. His consensus? Large Language models and human creativity aren’t at odds. They’re at their best when they work in harmony. Johnson has written thirteen books, many of which explore how tools and technologies expand what humans are capable of and transform societies. He created NotebookLM to help writers use AI to supplement their creativ...

Chris Dixon is the perfect example of how learning in public can catapult you to success. Come learn how he went from writer to owner, and how you can, too. SPEAKER LINKS: Website: https://cdixon.org/ Twitter: https://twitter.com/cdixon Blog: https://cdixon.substack.com/subscribe Book: https://www.amazon.com/Read-Write-Own-Building-Internet/dp/0593731387 YouTube: https://www.youtube.com/channel/UC...

It’s the start of 2024 and to celebrate I thought I’d run through some of the best lessons I’ve picked up over the last 12 months. This past year has had over 20 episodes produced so there was a lot to choose from but I ended up settling on 8 insights from some of my favorite conversations both inside and outside of the podcast. Expect to learn how Tim Ferriss sets an extremely high/low quality ba...

Tiago grew up reading in Barnes and Noble — up to six hours at a time! Now, his bestselling book, Building a Second Brain, is the perfect combination of his favorite genres: self-development, business, and tech. Come learn how Tiago has helped thousands of people unlock their creative potential.  SPEAKER LINKS:  Website: https://fortelabs.com/ YouTube: https://www.youtube.com/@TiagoForte Twitter:...