Daniel Burstein

How I Made it in Marketing

Business EN ↓ 155 episodes

Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning. But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make. Let’s explore the dichotomy. In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneur...

Author

Daniel Burstein

Episodes

“True Blood” Vampire Fangs from the Dentist: When you’re too successful at driving the wrong traffic to your website – Episode #5 17.02.2022 37:58

In Episode #5, Daniel Burstein, Senior Director of Content & Marketing, MarketingSherpa, interviewed Jonathan Fashbaugh, President, Pro Impressions Marketing (https://www.proimpressionsgroup.com/). Some lessons from Fashbaugh that emerged in the discussion: Popular content isn't always the best content for the client . His team blogged on a dentist’s website about the vampire fang effect...

The Psychology of Blue Jeans: What marketers can learn from 150 years of Levi Strauss customer letters – Podcast Episode #4 08.02.2022 35:34

Daniel Burstein spoke to Dr. Michael Solomon, Professor of Marketing, Saint Joseph’s University (https://www.sju.edu/) in Episode #4. Some lessons that emerged in the discussion: Don’t overlook unconventional sources of data. When Dr. Solomon worked with Levi Strauss on the psychology of blue jeans, he learned a lot by poring through letters customers had written to the company over 150 years. ...

500 Mangled, Stretchy Rubber Guys: Make sure you have the right marketing partner for your super creative plan – Episode #3 28.01.2022 40:36

Trust your gut – always, especially in regard to hiring and retention decisions. Negotiate – and know your worth. These are a few of the lessons Michelle Burrows, CMO, Splashtop (https://www.splashtop.com/), shared with Daniel Burstein in Episode #3 of the How I Made It In Marketing podcast. We discussed: Make sure you have the right partner for what you want to do: Why a test direct marketing cam...

The De-Branding Campaign: When customers make fun of your new product launch – Episode #2 27.01.2022 30:35

In Episode #2, Daniel Burstein talks to Natalie Marcotullio, Head of Growth and Operations, Navattic (https://www.navattic.com/). Natalie shares key lessons from what she’s made (and in her case, unmade) – ranging from a de-branding campaign to a redesigned website – in her career where she often was the sole marketer in the company. We discussed: A de-branding campaign and the importance of being...

Scaling to a $15 million company in 18 months by transparently serving an ideal customer (and saying “no” to other business) – Episode #1 12.01.2022 35:48

In the debut episode of the How I Made It In Marketing podcast, Daniel Burstein talks to Whitney Hill, Co-Founder and Head of Business Operations & Development, Snap ADU ( https://snapadu.com/ ). Whitney shares key lessons from what she’s made – ranging from Excel data tools to a transparent website to a memorable brand name – in a career that has spanned Yale, an MBA from NYU Stern School of...