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How I Grew This: Real Stories of Digital Growth
How I Grew This is a podcast hosted by Amanda Vandiver and Adam Landis exploring the real stories behind digital growth. Each episode features candid conversations with leaders in marketing, product, and tech about how they built, scaled, and navigated challenges in an ever-changing digital landscape. From breakthrough strategies to hard-earned lessons, guests share what actually worked—and what didn’t—along the way.
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Episodes
Former Group CTO @ Gojek: Ajey Gore - Simplifying Through Prioritization 03.09.2020 36:21
Ajey Gore is on a mission to grow through simplification. As a serial entrepreneur who’s led technology teams for companies like ThoughtWorks, Hopper, and most recently as the CTO of Gojek, he takes a thoughtful approach to bringing balance both in work and in life. As a teenager he printed business cards but, after accidentally blowing up his brother’s computer, he signed up for the closest compu...
Global Director of Digital Product Management @ Hyatt: Ben Weiss - Bridging the Gap Between the Physical & Digital 27.08.2020 35:45
Ben Weiss has built a career with an attention to detail and quality specifically around the mobile customer journey from offline into digital. As an intern at Walgreens in 2007, he pitched the then CEO about creating a mobile app in the first place. Long story short, they listened. Over the course of the next decade, Ben rose the ranks, starting from the bottom as an intern and exiting at the top...
CPO @ Canva: Cameron Adams - Canva’s Unconventional Product Approach That Disrupted the Design Industry 20.08.2020 35:51
Canva belongs to a small group of products that change how people and brands completely shirt their approach to design. Our guest today, Cameron Adams, is the Co-Founder and Chief Product Officer at Canva, he shares how the product was built and how it was able to disrupt the design industry. He shares what he learned from building a product that would get massive adoption after working on Google...
GM of eCommerce @ Square: David Rusenko- After An Acquisition, A Reinvention 13.08.2020 35:40
David Rusenko is no stranger to creating world-class products. In 2007 he founded Weebly, a website builder, and watched it grow. Selling to Square in 2018, David now leads the eCommerce team which, as the pandemic surfaced, acted quickly to build new delivery products on their platform that has forever changed the business. More on David’s story including his time management techniques post-acqui...
CMO @ Deliveroo: Inés Ures - Taking an Unconventional Path to CMO 06.08.2020 37:35
Inés Ures, CMO at Deliveroo, shares her views on growth when it comes to product and retention and how marketing strategies have changed in a post-COVID world. More on Inés’ story, including her unconventional path to becoming a CMO, how Deliveroo pivoted their marketing plans to support restaurants and frontline workers, and the increasingly prevalent shift from paid to organic growth strategies,...
Senior Director of Product Management @ Lyft: Archie Abrams - Tapping Into the Psychology of a Marketplace 30.07.2020 30:53
On this episode Archie Abrams, Senior Director of Product Management, shares how he thinks about balancing supply and demand at Lyft, even as markets have been forever changed by COVID-19. Before this, he was the 10th employee at udemy. Over the course of his 7.5 years there he helped to scale Udemy from no revenue to hundreds of millions in revenue and over 600 employees. More on Archie’s story,...
CTO @ Wikimedia: Grant Ingersoll - Knowledge Equity and Navigating Career Through Identity 23.07.2020 45:31
Grant Ingersoll, Chief Technology Officer of Wikimedia, joined us on the podcast this week to discuss his experience navigating his own career through identity and knowledge equity. He shares the path that led him to his current role and why he chose to take a bet on himself and start his own company. More on Grant’s story, including his beliefs that people’s views of themselves can be blockers fo...
Head of Product @ ITV Hub: Stuart Jones - Adapting Your Roadmap and Campaigns When Things Go Wrong 16.07.2020 34:08
Today’s guest is Stuart Jones, the Head of Product at ITV Hub, an on demand streaming service in the UK. Stuart discusses how the pandemic has affected the television industry in many ways, specifically in the lack of available content along with the call for changes to their subscription model. More on Stuart’s story, including his early start as an airplane engineer apprentice, how his experienc...
CPO @ Medium: Michael Sippey - How Product Professionals Are Changing the World Through Creativity and Optimism 09.07.2020 41:52
Tech professionals, especially those who work in product, are not necessarily the folks who first come to mind when discussing the topic of creativity. However, there is a shifting viewpoint that argues a healthy level of creativity and optimism is essential to these functions due to the responsibility of bringing technological advancements and game-changing content to a global audience. Michael S...
Senior Director of Marketing @ TuneIn: Ana Guillen - How to Drive Career and Product Growth with Intent 02.07.2020 37:51
When it comes to your career, taking the road less traveled will often serve you well. Knowing exactly what you’re passionate about, what you’re naturally good at and what you want to accomplish on your career path are essential components needed to live a life of intent. Today’s guest is Ana Guillen, the Senior Director of Marketing at TuneIn. She has been intentional about growing her career eve...
Director of Marketing @ Overstock: Jason Wilson - How to Stretch Your Marketing Muscles During COVID-19 25.06.2020 23:46
The pandemic has certainly brought about many changes to the world - one of them being how companies do business. Since the onset, marketers from various industries have been working to figure out how to stay relevant and continue to appeal to consumers when priorities and advertising systems are constantly evolving. Today’s guest is Jason Wilson, Overstock.com’s Director of Marketing. He shares h...
Product @ Microsoft: Chris Yu - Why Automation Isn’t Always the Answer 18.06.2020 20:02
In the age of increasing levels of automation, it’s easy to get bogged down with the desire to automate as much as possible. However, this isn’t always in the best interest of your product’s users. Chris Yu has worked in various fields, from venture capital to gaming, before landing at Microsoft-acquired productivity app, MileIQ. Chris shares his perspective on the importance of giving your users...
Mobile Product Director @ Allstate: Mike Antognoli - Adding Value During a Pandemic 11.06.2020 27:00
During a time of crisis, it’s crucial for companies to focus on maintaining and driving growth. It’s, however, equally as important to continue to find ways to strategically add value to your customers. Mike Antognoli shares with us how he’s led the mobile product team at Allstate during the pandemic, in an industry whose customers typically have more of a hands-off approach. More on that story, h...
VP of US Marketing @ SmartNews: Fabien-Pierre Nicolas - Building for Latent Needs of Your Users 04.06.2020 39:38
Today’s digital climate requires a focus on healthier long-term gains as opposed to easy-short term wins. But where does one start? Fabien shares how a keen act of listening and parsing of the data can inform where to take your digital product next to drive growth. At SmartNews he’s tripled the monthly active usership from when he started. Beyond this, Fabien shares how his feminism has defined ev...
Country Manager @ Ouicar: Vincent Saint-Martin- How to Continue Driving Growth After You've Been Acquired 17.03.2020 21:18
What does it take to build a leading Peer-to-Peer car-sharing company when the market is exploding with new competitors? How do you continue to drive growth after your company gets acquired? This, the stories of learning from failure, recruiting his first users one by one, and the decisions he made that ensured the product remained a market leader, are in our third episode of “How I Grew This” wit...
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