How I Grew This: Real Stories of Digital Growth

In this episode of How I Grew This, Mickey Noworyta joins Mada Seghete to share his approach to driving product growth, testing new product features, and the difference between attribution and incrementality. Mickey is the Senior Product Manager at Expedia Group, where he and his team focus on exploring performance marketing ideas. While Mickey is a seasoned Product Manager, he has also worked as...

In this episode of How I Grew This, Jonathan Reich joins Mada Seghete to discuss how ZEDGE builds innovative marketplaces and games around digital content, the company's growth strategy, and what it takes to set up a winning mindset for your team. With over twenty years of experience in sales, marketing, business development, and financial and commercial operations, Jonathan is a creative and stra...

Artificial Intelligence has become a game-changer for businesses and has opened new growth perspectives and possibilities. Today, customer success equals business success, so companies try leveraging AI features to deliver the best-in-class customer experience – for this, they need conversational AI. In this episode of How I Grew This, Miguel Navarro joins Mada Seghete to define conversational AI,...

Jean-Sebastien Laverge, the Chief Growth Officer at Tilting Point, joins us in the next episode of How I Grew This podcast. As a CGO, JS oversees more than forty game titles. Before Tilting Point, he worked for twelve years at Gameloft, where he helped generate significant annual revenues by developing retention and monetization strategies. Tilting Point is a leading award-winning free-to-play gam...

In this episode of How I Grew This, Heather Lind joins Mada Seghete to discuss what it takes to become a great product manager and leader, how a mobile app impacts business growth, and how to measure the success of your app and features. Heather is currently the Director of Product, Mobile App at TechStyle Fashion Group, leading the product team for the company’s trendsetting mobile applications....

Russell Stopford has led digital initiatives across everything from film to sports. He took his passions for the arts as well as his curiosity for emerging technologies and combined them to develop a powerful intersection between storytelling and digital product management. As both an award-winning documentary filmmaker and builder of mobile apps over the past decade, Russell is driven by a pursui...

Today we’re joined by Brian Witlin, CEO of Yummly. Brian’s life has been dedicated to building and scaling consumer-focused startups and commercially successful teams over several years. In this episode, Brian shares his experiences of building and scaling Yummly and other companies along with his core message of living a well-rounded life, which is especially useful for founders in the early stag...

Ron Schneidermann is the CEO of Alltrails, where he spent the past six years helping grow the company, which is now one of the top five health and fitness apps in the Apple App Store and Google Play Store. Before joining Alltrails, Ron led growth teams at Yelp and co-founded Liftopia, the global leader of ski lift ticket bookings. Ron shares that the two most important things for any company are m...

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In this episode of How I Grew This, Mada is joined by Katherine Kelly, VP of Higher Education Marketing at Handshake, to discuss how Handshake leverages mobile growth opportunities in higher education and the job market. Katherine started her career working in higher education and moved over to tech. She was an associate producer at ESPN, an Instructor of Design History, and a Research Assistant a...

Ben Okkenga is the Senior Product Manager at RTL2, a TV network from Germany. Ben has spent the last ten years building growth in various departments. Currently, he is responsible for RTL2 projects and products, like the gaming website, mobile apps, and Smart TV applications. In this episode of How I Grew This, Ben talks about how to attract, engage, and retain users on your app, the product that...

Yoann Pavy is a growth marketing leader, passionate about disruptive businesses, growth marketing, and culture. He is the CMO of Nude, a UK-based FinTech app that helps first-time buyers save for their deposits faster. Yoann and his team are working on designing growth features within the app that would be useful to the end user and bring more first-time buyers. As a result, they have developed th...

Tomas Warden joins us today from Telstra, where he has spent the past thirteen years in various roles. Currently, he is the Principal of Digital Engagement and Experience, responsible for driving the E2E digital experience strategy across Telstra's digital sales and service channels. Telstra is Australia's leading telecommunications and information services company. In this episode, Tomas shares i...

Branding means more than simply creating a logo and placing some ads. As Jeff Bezos said: "Your brand is what other people say about you when you're not in the room". The main question is how to do it successfully. In this episode, Gessica talks about some of the best practices and channels for building your brand. Gessica is a computer scientist with a deep passion for marketing and is currently...

Lisa Kennelly has been the CMO at Fishbrain for over three years and oversees marketing operations, strategy, and vision. Since the fall of 2020, Lisa has been responsible for growing and managing Fishbrain’s eCommerce marketplace. Outside of Fishbrain, Lisa is an advisor and mentor of multiple early-stage founders and startups. Fishbrain is a mobile app and online platform with map-based tools, f...

Caitlin Roman brings her collective experiences in consulting at McKinsey and Product at LinkedIn & Medium to the world of sports news at The Athletic. Having come up in these subscription powerhouses, Caitlin has a potent combination of high-level business strategy experience along with the tactical ability to work side by side with her teams to execute. All of these elements were crucial for a s...

As marketers, we all hope that our efforts will transform a brand and have it become the talk of the town. Our next guest, Brandon Rhoten, has been able to do just this at several of the brands he has transformed. Brandon has worked at Wendy's, Papa John's and Potbelly and although his approach has differed with each challenge the results have been the same: transformational change. We learn that...

In this episode of How I Grew This podcast, Kar Paramasivam talks about the growth strategy at Blue Apron, a direct-to-consumer, chef-designed meal kit company. Starting his career as a banker, Kar shifted his focus to startups, where he got his first opportunity to lead a growth team at Shipt. From this point, Kar made his way through companies like Spacious.com (acquired by WeWork), Nutrafol, an...

The Covid-19 pandemic pushed the healthcare industry to its limits, but it also led to new opportunities in terms of accelerating digital transformation. In this episode, we discuss the growth of digital transformation in healthcare with Tracey Weber, SVP of Digital Products, UX and Operations at CVS Health. Tracey joins us with over twenty-five years of experience in leadership roles across multi...

Today we talk with someone who has seen the very beginnings of mobile and has helped some of the world’s biggest brands learn how to adapt and innovate by going mobile. Our guest is Matt Hudson. From the early days of mobile at just twenty-one, he helped Rock Fish build their mobile app and strategy, and he’s gone on to the same for Sam’s Club, Charles Schwab, and now Belk. Matt shares several cam...

As people's reliance on technology grows every year, many travelers believe a positive digital experience is the number one criterion when choosing an airline. So airlines try to meet the latest technological demands to remain competitive and grow their business. To better understand the most recent digital trends in the airline industry, we invited Kevin Bowling, Senior Director of Digital Experi...

The days of unsaturated channels and growth hacking, as we used to know it is over. Our guest today, Bharat Bhatia, dives deep into new strategies and the understanding of the product that has helped him achieve continued growth. Bharat comes from the gaming industry, an industry that he explains has one of the tightest bonds between product and marketing. He shares how he and his team approach th...

Travis Trembath, Vice President, Fan Engagement at PGA TOUR, joins us in this episode of How I Grew This podcast. The PGA TOUR is the premier sanctioning and organizing body for men's professional golf, representing the best players in the world. Currently, Travis serves as the voice of the fan for the PGA TOUR and is passionate about building great teams and positively impacting people. Today, Tr...

Andy Rebhun is someone you just get excited to talk to. He’s an extrovert with opinions and vision. He is an accomplished Marketing Executive, who has delivered first-to-market products and profitable growth for billion-dollar brands across Fortune 50 companies like the McDonalds Corporation and Ford Motor Company. He is currently Vice President of Digital at El Pollo Loco, where he is responsible...

Lynn Blashford, CMO of White Castle, has risen the ranks during her 10 years at the company. White Castle, known for pioneering the fast food industry, turns 100 years old in 2021 and operates with a long term vision which runs counter to today’s hypergrowth and short-term gains environment. Maybe unsurprisingly, this mindset has allowed them to weather the storm of 2020 both by taking care of the...