Guy Raz | Wondery
How I Built This with Guy Raz
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays.
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Episodes
Compaq Computers: Rod Canion (2019) 25.03.2019 39:21
In 1981, engineer Rod Canion left Texas Instruments and co-founded Compaq, which created the first IBM-compatible personal computer. This opened the door to an entire industry of PCs that could run the same software. PLUS for our postscript "How You Built That," we check back in with Danica Lause, who turned a knitting hobby into Peekaboos Ponytail Hats: knit caps with strategically placed holes f...
Away: Jen Rubio 18.03.2019 1:07:17
In early 2015, Jen Rubio was racing through an airport to catch a flight when her suitcase broke, leaving a trail of clothing behind her. She tried to replace it with a stylish, durable, affordable suitcase — but she couldn't find one. So she decided to create her own. In less than a year, Jen and her co-founder Steph Korey raised $2.5 million to build their dream travel brand: a line of sleek, di...
Logic: Logic & Chris Zarou 11.03.2019 1:11:30
In 2010, Logic the rapper, born as Sir Robert Bryson Hall II, released his first official mixtape titled "Young, Broke & Infamous." At 20 years old, Logic certainly was young and broke, and while crashing on a friend's couch, he poured himself into his music. Logic's career could have fizzled if it wasn't for Chris Zarou, a young college athlete-turned-manager who had no more experience in the mus...
Squarespace: Anthony Casalena 04.03.2019 53:23
Like many classic technology stories, Squarespace started in a college dorm room. In 2003, 21-year-old Anthony Casalena created a website-building tool for himself. But after hearing some positive feedback from friends, he decided to put the tool online and start a business. For years, Anthony ran Squarespace almost entirely on his own but the stress took a toll and he reached the limits of what h...
Eileen Fisher: Eileen Fisher (2017) 25.02.2019 45:05
In 1983, Eileen Fisher signed up for a fashion trade show with no experience, no garments, no patterns or sketches – nothing but a few ideas for a women's clothing line focused on simplicity. Within three weeks, she came up with 12 pieces, a logo, and a name: Eileen Fisher. Today, the Eileen Fisher brand is still known for its elegant and minimalist designs, but it has grown to more than 60 locati...
Burt's Bees: Roxanne Quimby 18.02.2019 58:28
In the 1970s, Roxanne Quimby was trying to live a simpler life – one that rejected the pursuit of material comforts. She moved to Maine, built a cabin in the woods, and lived off the grid. By the mid-80s, she met a recluse beekeeper named Burt Shavitz and offered to help him tend to his bees. As partners, Roxanne and Burt soon began selling their "Pure Maine Honey" at local markets, which evolved...
TOMS: Blake Mycoskie (2019) 11.02.2019 53:35
Blake Mycoskie started and sold four businesses before age 30. But only in Argentina did he discover the idea he'd want to pursue long term. After seeing a shoe drive for children, he came up with TOMS — part shoe business, part philanthropy. PLUS for our postscript "How You Built That," we check back in with Dillon Hill, who built Gamers Gift to help bedbound and disabled patients enjoy a wide ra...
JetBlue Airways: David Neeleman 04.02.2019 1:08:12
In the mid-90s, David Neeleman wanted to launch a new airline. He had already co-created a regional airline out of Salt Lake City that was acquired by Southwest. And despite his admiration of Southwest's business model, Neeleman felt there was a market for a different kind of budget airline. He envisioned flights to cities other budget airlines avoided and excellent customer service, with high-tec...
Canva: Melanie Perkins 28.01.2019 47:22
When she was just 19 years old, Melanie Perkins dreamt of transforming the graphic design and publishing industries. But she started small, launching a site to make yearbook design simpler and more collaborative. Her success with that first venture — and an unexpected meeting with a VC investor — eventually landed her the backing to pursue her original idea, and the chance to take on software indu...
Bonobos: Andy Dunn 21.01.2019 1:09:57
When Andy Dunn was in business school, his housemate Brian Spaly created a new type of men's pants: stylish, tailored trousers that fit well in both the hips and thighs. Together, they started the men's clothing company Bonobos, which became an instant hit due to the pants' signature flair and innovative e-commerce experience. But within a few years, Andy hit challenging roadblocks, including a st...
Five Guys: Jerry Murrell (2019) 14.01.2019 37:07
Jerry Murrell's mother used to tell him, you can always make money if you know how to make a good burger. In 1986 — after failing at a number of business ideas — Murrell opened a tiny burger joint in Northern Virginia with his four sons. Five Guys now has more than 1,500 locations worldwide and is one of the fastest growing restaurant chains in America. PLUS for our postscript "How You Built That,...
SoulCycle: Julie Rice & Elizabeth Cutler 07.01.2019 56:03
Before Elizabeth Cutler and Julie Rice met, they shared a common belief: New York City gyms didn't have the kind of exercise classes they craved, and each of them wanted to change that. A fitness instructor introduced them over lunch in 2005, and before the meal was done they were set on opening a stationary bike studio, with a chic and aspirational vibe. A few months later, the first SoulCycle op...
Remembering Herb Kelleher 04.01.2019 31:27
The co-founder and former CEO of Southwest Airlines, Herb Kelleher, has died. He was 87. We are grateful Herb shared his story with us in 2016. We are republishing it as a tribute to his life and career, in which he transformed the US airline industry. More than 50 years ago, competitors sued to keep Herb Kelleher's new airline grounded. After a 3-year court fight, the first plane took off from Da...
Kickstarter: Perry Chen (2018) 31.12.2018 40:56
In the early 2000s, Perry Chen was trying to put on a concert in New Orleans when he thought, what if fans could fund this in advance? His idea didn't work at the time, but he and his co-founders spent the next eight years refining the concept of crowdfunding creative projects. Today Kickstarter has funded over 155,000 projects worldwide. PLUS for our postscript "How You Built That," we check back...
The Chipmunks: Ross Bagdasarian Jr. & Janice Karman (2017) 24.12.2018 58:29
Years after his father created a hit singing group of anthropomorphic rodents called The Chipmunks, Ross Bagdasarian Jr. made it his mission to revive his dad's beloved characters. Over the last 40 years, Ross Jr. and his wife Janice have built The Chipmunks into a billion dollar media franchise – run out of their home in Santa Barbara, California. PLUS for our postscript "How You Built That," we...
Lisa Price Of Carol's Daughter At The HIBT Summit 20.12.2018 19:34
It's our final episode in our series from this year's How I Built This Summit! Today, we're featuring Lisa Price of the beauty brand Carol's Daughter. When Lisa sat down with Guy Raz in October, she described how her business expanded well beyond her Brooklyn kitchen. As it grew, she decided "not to sit at the head of the table," and deferred to the experts. She later came to regret that. See Priv...
Live Episode! Dollar Shave Club: Michael Dubin 17.12.2018 49:52
At the end of 2010, Michael Dubin was working in marketing when he met a guy named Mark Levine at a holiday party. Mark was looking for ideas to get rid of a massive pile of razors he had sitting in a California warehouse. Michael's spontaneous idea for an internet razor subscription service grew into Dollar Shave Club, and his background in improv helped him make a viral video to generate buzz fo...
Stitch Fix's Katrina Lake At The HIBT Summit 13.12.2018 15:31
Today we have another live episode from the How I Built This Summit, featuring Katrina Lake of Stitch Fix. Katrina sat down with Guy Raz in front of a live audience in San Francisco in October to discuss building culture at a billion-dollar company, and why it's important – even for the CEO – to "rehire" yourself every year. We have one more episode from the Summit coming up next Thursday; stay tu...
Burton Snowboards: Jake Carpenter (2017) 10.12.2018 46:00
In 1977, 23-year-old Jake Carpenter set out to design a better version of the Snurfer, a stand-up sled he loved to ride as a teenager. Working by himself in a barn in Londonderry, Vermont, he sanded and whittled stacks of wood, trying to create the perfect ride. He eventually helped launch an entirely new sport, while building the largest snowboard brand in the world. PLUS for our postscript "How...
Airbnb's Joe Gebbia At The HIBT Summit 06.12.2018 16:44
Next in our series of episodes from the How I Built This Summit: Joe Gebbia, co-founder of Airbnb. Joe sat down with Guy Raz in front of a live audience in San Francisco, and talked about why he and his co-founders pursued their idea despite overwhelming feedback that it would never work. We're publishing another two episodes from the Summit – so keep checking your podcast feed every Thursday. See...
ActOne Group: Janice Bryant Howroyd 03.12.2018 51:25
In the late 1970s Janice Bryant Howroyd moved to Los Angeles and began temping as a secretary. She soon realized there were many other young people in situations similar to hers. So with $1,500 in her pocket, Janice rented an office in Beverly Hills and created the staffing company ACT-1. Today, ActOne Group is an international workforce management company, making Janice Bryant Howroyd the first A...
Lyft's John Zimmer At The HIBT Summit 29.11.2018 18:23
Next up in our series of episodes from the How I Built This Summit: John Zimmer, co-founder of Lyft. John sat down with Guy Raz in front of a live audience in San Francisco last month to talk about Lyft's visions for the future of transportation – and their fierce competition with Uber. Coming up next month: three more episodes from the Summit – so keep checking your podcast feed every Thursday. S...
Live Episode! Glossier: Emily Weiss 26.11.2018 51:15
In 2010, while working as a fashion assistant at Vogue , Emily Weiss started a beauty blog called Into The Gloss. She quickly attracted a following of devoted readers hooked on the blog's intimate snapshots of style makers' beauty routines. Within a few years, Emily realized her readers were hungry for a new beauty brand, one that listened to them directly, and understood their lives. Without any...
Method's Adam Lowry And Eric Ryan At The HIBT Summit 22.11.2018 16:34
This episode from the How I Built This Summit features Adam Lowry and Eric Ryan, co-founders of Method cleaning products. Adam and Eric joined Guy Raz live on stage at the Summit in San Francisco, to talk the highs and lows of their business partnership. Every Thursday until mid-December, we'll be releasing more episodes from the Summit – so keep checking your podcast feed. See Privacy Policy at h...
Whole Foods Market: John Mackey (2018) 19.11.2018 45:02
In 1978, college drop-out John Mackey scraped together $45,000 to open his first health food store, "Safer Way." A few years later he co-founded Whole Foods Market — and launched an organic food revolution that helped change the way Americans shop. PLUS in our postscript "How You Built That," we check back in with Steve Humble, whose company Creative Home Engineering makes hidden secret passageway...
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